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Top Pay Per Click Advertising Trends 2020 | Calibre Digital
Pay Per Click advertising has quickly become one of the most popular forms of advertising. Here, we will discuss our top PPC trends for 2020!
https://www.calibredigital.com.au/top-pay-per-click-ad-trends-2020/
5 Benefits Of A Mobile App For Restaurants | Calibre Digital
The food sector has managed to appear as a highly profitable industry due to its broad potential and due to the insanely growing demand for restaurants of different food themes in various cities.
Mobile app Sydney technology is proving an extremely powerful tool for restaurants and food services, especially with the current COVID-19 Crisis.
We have listed 5 amazing benefits a mobile app development can help food services thrive during challenging times.
5 amazing benefits of a mobile app!
In-app Food Ordering
You benefit from complete transparency: you know everything you need to know right from the very beginning; there are no hidden costs or fees. You cut out the middleman and take back control of your online ordering business. What more, you pocket every cent in a dollar yourself.
Furthermore, your restaurant no longer gets cannibalized by the competition. Your customer is no longer encouraged to check out other restaurants.
You provide your customers with a better online ordering experience since you control everything related to how the food travels to them to how long it takes.
Your customers will no longer blame you for sloppy deliveries done by third party food portals (food storage condition, long delivery time, etc.) which work with several restaurants at a time and may deliver your food last.
Mobile App for Reservation Booking
Make it easy for your customers to book a reservation with you. Giving them the ability to book directly from the app that offers the ultimate customer experience and ease.
It also allows you to manage customers’ data and keep on updating them with relevant information, such as discounts, special offers, and attractive deals.
Loyalty programs
Loyalty programs prove to be extremely effective in the food industry, essentially killing to birds with one stone. It also helps in retaining your existing customers and attracting new ones. You may offer initial discounts to attract new business and possibly further discounts for the 5th or 10 orders to keep your customers coming back.
Or for every dollar spent, give customers a loyalty point they can redeem for rewards you choose. Or, set up a ‘buy one, get one free’-style rewards system – it is your choice!
Location-Based Deals
This fantastic GPS location-based feature is relatively new it allows you to set a radius of your choice around your business. And when a past customer or user of your app is within that radius it will send out a notification, a daily lunch special for example.
By this, you can tempt and lure your customers by offering deals that they can’t refuse. As well as creating a powerful awareness against your local competitors.
The major increase in millennial sales
Overall, you will increase your sales amongst all demographics. But the millennial market is extremely strong in the preference of mobile technology.
A study by Food tech connect showed 98% of 18 to 34-year old’s who have paid a bill via mobile would like to do so again. Additionally, 35% prefer to place their orders on smartphones or tablets. And 40% stated that much prefer a mobile payment over alternative options particularly with restaurants offering quicker service options. If possible, millennials would much rather pay for the order directly through the app itself.
Additionally, studies show millennials spend an average of $175 a month on eating out. Which is over $20 dollars more than the non-millennials. By catering to these demographics preferences, allows the use of mobile ordering and payments you can obtain. Also, a larger portion of the monthly spending into your revenue.
These are just 5 of the incredible benefits a mobile app for the food industry can increase there sales and skyrocket return business. So for more information, contact us to book a consultation and find out how we can help you utilise your very own mobile app or App Dev’s Sydney.
5 Amazing Benefits Of A Mobile App For Your Business | Calibre Digital
Discover the convenience of mobile app for business and how it can help you with your goals. Calibre Digital Marketing listed it's 5 amazing benefits here.
Top Pay Per Click Advertising Trends 2020 | Calibre Digital
Pay Per Click advertising has quickly become one of the most popular forms of advertising over the last decade. With its ability to deliver impressive results, it is no wonder so many businesses have implemented it into their marketing strategies. Chances are if your not using PPC ads you could be losing out on a lot of valuable traffic and revenue. Here we will discuss our top PPC trends we are expecting for 2020.
Incorporation of PPC with Artificial Intelligence (AI)
With Artificial intelligence being used in many digital marketing channels, it’s no surprise its found it’s way to PPC Ads. AI has the ability to predict the click-through rate (CTC) of your future ads. And its impact on the quality of the scores. It is also able to use historic data to foretell the likely hood of conversion. Moreover, these machine learning tools are giving digital marketers and business owners much clearer ways on identifying the bids that will drive the most quality traffic.
The Increased use of video ads
By 2022 is expected that 82% of all business and consumer traffic sources will come from video Ads, big brands are utilizing videos to connect with their audiences, tell their stories and show their personalities through the visual effects of video.
Here’s how a video will affect Pay Per Click Advertising in 2020:
Marketers will be linking products from there video ads.
The implementation of Google’s new vertical ads to adjust to viewers’ behaviors particularly when viewing from mobile devices.
Video advertising in Instagram stories is expected to continue to dominate.
Voice search Conversion
Increasing the use of voice searches across mobile devices by consumers is leading companies to create ads that adapt to this feature. This is done when people use the voice search feature. Search engines then can use algorithms to retrieve relevant results, as well as witch ads, will appear.
The majority of voice searched questions are more than five words long with keywords such as “what”, “where”, “when” and “how.
It is becoming more unlikely users will search for fragmented keywords when using a voice search. Therefore, PPC campaigns will have to target long-tail keyword phrases posed as questions or full sentences.
Amazon Paid Ads
When we think of paid ads often, we think Google Ads and Facebook Ads. And without a doubt, they have the largest audiences when it comes to advertising.
But Amazon Ads are quickly proving themselves to be an extremely viable alternative. Meanwhile, Google and Facebook have the audience size there not necessarily ready to purchase.
The majority of users on the amazon site are proven to be ready to purchase. Therefore, it could mean a much higher conversion rate and bang for your overall buck. And amazon ads display on and off the amazon site, which increases the diversity.
The above Pay Per Click advertising trends will most likely not start to gain complete traction until next year. However, being aware now gives you plenty of time to start learning and experimenting with them to gain an overall advantage over your competitors.
Facebook Offers: Why Run it? | Calibre Digital Marketing
Facebook is a popular social media site today, but aside from its contribution to the communication aspect, it has a lot more to give like Facebook Offers.
https://www.calibredigital.com.au/facebook-offers-why-run-it/
5 Reasons Why Your Website Needs SEO | Calibre Digital Marketing
Do you ever wonder why SEO is important? Calibre Digital Marketing will explain that to you, so read more. Learn the reasons why businesses need it.
5 Tips For a Great Ecommerce Site | Calibre Digital
Overall designing and building a great eCommerce site can be tricky. Here are our top 5 tips to help you take your site to the next level!
5 Reasons Why Your Website Needs SEO | Calibre Digital Marketing
Your website needs to be on the first page of Google organically. And most people never scroll past the first page of search engines. Organic search is most often the primary source of website traffic.
Furthermore, SEO builds trust & credibility. But to fully illustrate its importance, let’s go over some of the reasons you should be optimizing your site.
Reasons why your business should invest in SEO now
1. Increasing the traffic
You can have the most beautiful website in the world, with the best product, and it wouldn’t matter if people couldn’t find it. Investing in SEO directly leads to more traffic, which in turn means more conversions, customers, and profits.
2. SEO optimization is critical for branding
Ensuring a solid brand and reputation is critical for businesses who want to get their name out there creating positive influence with potential customers. A Benchmark of SEO is having links to your site and content appear on other quality websites. And of course, a helpful side effect of this is spreading your name and building brand recognition.
3. It puts you in front of your target audience
75% of people do not go past the first page on a search engine great SEO optimization strategy starts with research. But who is your audience? What kind of language do they use? What problems do they have? Where are they located? From there, you can start asking the SEO money question, what are they searching for online, and how can I position myself as an answer to their question?
4. Spend less on ads
Often, businesses pay to have their ads appear at the very top of search results. There are a few downsides to relying on this strategically. First of all, paying for ads and clicks can add up quickly. Secondly, many savvy customers scroll past the ads to get to organic results, considering them more legitimate since they earned their place rather than paying for it.
5. Business credibility
Visibility is the key to business credibility anyone can pay for an ad. But optimizing SEO to appear organically in search results requires a certain level of expertise and dedication.
Moreover, the best SEO optimization is combined with content marketing to provide informative, resources about your industry positioning you as the specialist. Having this on your site makes you look knowledgeable and trustworthy as well.
Optimizing a site is a difficult, and often challenging, process. But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it.
And if you are still wondering why your site needs search engine optimization, the answer is clear. Probably because it’s one of the best ways to reach your marketing goals.
