#appadvertisingfraud

[mfilterit]

Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?

Programmatic advertising offers tremendous benefits, such as an alternative for cookie targeting, policy change & trend alignment, higher ROI, reaching the relevant audience, etc. The upcoming Christmas and New Year’s shopping festivities would require correct ad placements for maintaining brand safety.

Custom contextual targeting can even help advertisers to perform relevant content analysis and maintain a brand-safe environment while optimizing ad placements to achieve higher than expected deliverables. mFilterIt supports programmatic advertising because it helps in reducing ad fraud and recognizes it as the future of digital marketing in the upcoming years.

[mfilterit]

Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities.

Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions of dollars to ad fraud. This article will solve both of those problems.

In the upcoming sections, you will learn what device spoofing is, how it is carried out, how it impacts advertisers, and how you can protect your business from mobile ad fraud that uses device spoofing. Read more

[mfilterit]

Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.Read more

[mfilterit]

Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impressions but less reach. Therefore, ensuring frequency caps are enforced becomes paramount.

So, are your ads getting served to the same audience too many times?

Did you know a significant number of impressions are being served on a small number of devices? This challenge prevails across the OTT environments and other mobile app-based placements. This is simply due to a lack of cookie-based measurements on these (cookies don’t work on apps).

Let’s demystify the intricacies surrounding metrics like Reach and Frequency and unveil how monitoring frequency capping violations can not only enhance campaign performance but also instill trust in the audience. Read more

[mfilterit]

This Is All You Need to Know about Mobile App Fraud

We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.

To make consumer’s life easy, brands are now revolutionizing the digital game by converting and acquiring a new user base by providing them with a seamless experience on their hands via mobile applications.Read more

[mfilterit]

Ad Fraud Attacks on Gaming Apps

Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026. The increment is attributed to the boost in WFH conditions, increased smartphone users, and tech adoption over the last couple of years. The penetration of mobile games through social apps like Facebook has also contributed to the incremental rise in the installation of gaming apps.

The continents with the highest gaming app adoption include North America, Europe, and the Asia Pacific. A NASSCOM study estimated that the potential of the Indian mobile gaming market would reach 628 million users in 2020. The key competitors in the mobile gaming market include Tencent Holdings Limited, Zynga, Activision Blizzard Inc, and many others. The rise in the adoption of gaming apps has increased mobile ad fraud.Read more

[mfilterit]

This Is All You Need to Know about Mobile App Fraud

We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.

To make consumer’s life easy, brands are now revolutionizing the digital game by converting and acquiring a new user base by providing them with a seamless experience on their hands via mobile applications.

This switch in trend has also triggered a major challenge- smartphones have now become a breeding ground for scammers to defraud marketers, brands, and customers alike. With the onset of the pandemic, people have moved online and fraudulent transactions on smartphone apps have gone four-fold in recent years.Read more

[mfilterit]

Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.

This growth, however, comes with its own set of challenges as the internet has become a playground for fraudsters MMA India Report states that 62% of all digital ad fraud occurs on mobile advertising, the most dominant type of digital advertising in India. Increased mobile adoption opens Pandora’s box of opportunities for digital criminals. Thus, one of the many reasons to develop an understanding of the different types of mobile ad fraud and how to detect them across industries.READ MORE