Apple’s unassailable moat: How iPhone stays immune to demand destruction
Apple’s iPhone 17 In any period of economic uncertainty, inflation, and/or tightening consumer budgets, many premium products face “demand destruction” — a long-lasting shift where buyers delay purchases, trade down, or abandon categories altogether. Yet Apple’s iPhone has proven remarkably resilient. While the broader smartphone market ebbs and flows, iPhone sales often hold steady or even…
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