Today Apple released their fiscal earnings and sales for the third quarter of 2015. Now I'm not going to do a rundown of the revenue of each category, Macstories has an excellent rundown of that, but there are some interesting points to take note of. First off the "other products" category 1, which contains the Apple Watch since Apple refused to release specific sales numbers for the device, saw a 49% increase in revenue. This is likely due to the release of Apple Watch and some have roughly calculated that this amounts to 2 million watches, although there is currently no way of knowing for sure but Apple did say Watch sales have beaten their expectations.
In other comments made about the Watch, Apple claims that their research found that 94% of Apple Watch users wear and use them everyday. This is good news for Apple since other reports have said that one of the problems with wearable devices is that people stop using them a few weeks after purchase, but the Apple Watch appears to be bucking this trend. Apple also saw its highest rate of Android switchers ever. This too is good news for Apple, alongside the claim that 73% of iPhone customers haven't upgraded to an iPhone 6 or 6 Plus this leaves plenty of headroom for iPhone growth.
Other points of note include continued growth of Mac sales which were 9% greater than in the third quarter last year while the iPad saw shrinking sales again. I'm always glad to see the Mac doing well and I believe it'll be a mainstay of Apple's product line into the future. The latter point will be used by critics to say the iPad is failing, however there a variety of reasons why that's probably not the case.
Despite the drop in iPad sales and the constant negative press the Apple Watch has received, it seems to have been a good quarter for Apple.
The "other products" category also contains products such as the iPod, Apple TV and Beats headphones.
