If you've ever been inside an Apple store, you've probably interacted face-to-face with an Apple Store employee. But did you know that they have strict guidelines on how they communicate and interact with their customers? Here are some of the more interesting points:
The acronym APPLE. "Approach customers with a personalized warm welcome," "Probe politely to understand all the customer's needs," "Present a solution for the customer to take home today," "Listen for and resolve any issues or concerns," and "End with a fond farewell and an invitation to return."
Employees can't correct mispronunciations of Apple products.
Any employee who is 10 minutes late three times in six months is toast.