Appostrophic Reviews: How Facebook app is boosting the voter’s turnout in U.S?
Appostrophic reviews the very recent app feature from Facebook app, ‘I’m voter’, and that app has been proved to increase voter’s turnout in U.S election 2014. Facebook activates a button to encourage participation in the recent U.S election.
According to reports, it is reviewed that after Facebook launched this app feature, the button “I am a voter” appears in the news feed of Facebook. Users who log on using their phones can see the message. With the option of Free to click, users can highlight their voting status to their friends, without noting its decision. Even by clicking the button, Appostrophic reviews that users could post a status announcing they were “voting in the U.S. 2014 General Election.” The status linked to an app used for locating polling places.
Moreover, Appostrophic reviews that Facebook has launched a similar app for the previous elections of 2010, and the posted voting status was crossed with the real voters’ data. This helped the analysts to evaluate who actually turned voters up at the polls. But what matters here is: Does posting the status really increase voter turnover? Appostrophic reviewed industry reports and found that it actually did;
Facebook manipulated the news, nearly two million US users during the presidential election in 2012 without their knowledge. This manipulation led to a 3% increase in the number of voters. According to industry report from ‘Mother Jones’ ; it is found that during the 3 months time period before the U.S presidential Election Day 2012, Facebook has changed its news section when 1.9 million U.S users started sharing messages of prominent news articles that are uploaded by their instead of sharing the usual personal messages.
Appostrophic reviewed from the study that the effect was felt more by casual Facebook users, who paid more attention to this kind of motivation by government information. Facebook did not warn users about the psychological experiment, but actually managed to increase voter turnout by 3%. According to Michael Buckley, vice president of global communications business in Facebook, the objective of this test was to see how they users reacted to the sections of top stories of the day. However, it is not the first time Facebook makes psychological experiments about its users without their knowledge.
Furthermore, Appostrophic reviews the researchers concluded that the Facebook graphic directly mobilized 60,000 voters (thanks to the ripple effect), and ultimately caused an additional 340,000 votes to be cast on the Election day 2014, as explained by the New Republic. However, this showed that although this Facebook feature is meant to be for scientific use, but its evidence that social media can have such a strong impact on people’s mental state.
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