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Water Quench Thirst aka Aqua Hydrate
I saw a pic yesterday of an Aqua Hydrate schwag bundle, which according to the website, is electrolyte enhanced water. Just for the record, so is salt water. It is being fronted by one of rap’s masters of marketing, Diddy (Sean Combs).
Another veteran of rap (if you want to be generous), Mark Wahlberg aka Marky Mark is also promoting the product. I haven’t tried the product and honestly probably won’t. It’s not that I have a grudge against Diddy or bottled water. I just have zero interest.
Why? I mainly don’t want to try it because it’s not an original product. Things like this follow the same cycle of adoption as anything else. Aqua Hydrate is definitely in the hipster phase right now, being distributed as schwag at artistic and exclusive events. It’s only a matter of time before it’s being referenced as frequently as Christian Louboutin shoes, Armand de Brignac champagne (Ace of Spades), and Audemar/Rolex/Hublot watches were/are/will be in hip-hop songs.
Hipsters > Cool Kids > Everybody Else > Parents > Grandparents
If that red bottom reference is so unbelievable, Rap Genius stats suggest otherwise:
219 songs mention red bottom
143 songs mention them by their retail moniker, Louboutin
That may not sound like a lot, but there are only 385 songs in the results for Levi’s blue jeans…the iconic originator, patented in 1873, 140 years ago. That’s only 23 songs more than a couture shoe that’s only been around since ‘91. No one has come clean on numbers yet, but you can bet that the bigger names in hip-hop aren’t just mentioning these specific high-ticket items to impress you. I do give credit where credit is due though…which is exactly why the name of the product gets none.
BREAKING!! Bikini-Clad Naya Rivera Keeps Cool At The Beach With AQUAhydrate
BREAKING!! Bikini-Clad Naya Rivera Keeps Cool At The Beach With @AQUAhydrate @NayaRivera
Photo Credit: WENN
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‘Glee’ star Naya Rivera looked stunning as she worked her bikini body at the beach in Los Angeles. We’re gonna assume she was in Santa Monica, but it’s difficult to tell from these pics. What we do know is that Naya was…
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Leilani Dowding Morning Workout Sponsored By Asics!
@LeilaniDowding Morning Workout Sponsored By @ASICSamerica and @AQUAhydrate
Photo Credit: WENN
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Leilani Dowding was spotted going for a morning workout in Marina Del Rey. Doing some stretches in front of the camera, Leilani showed-off her toned fit body which she always keeps in shape. Shout out to Asics and Aqua…
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Diddy and Wahlberg Join Forces to Hydrate people!
Occording to Hip Hop Stan.com, Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.
I wonder what this is goint to taste like? Hmmmmmm!
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