#armin vit

[jarrettfuller]

Armin Vit is the co-founder of Under Consideration with his wife Bryony Gomez-Palacio, the site behind popular blogs Brand New, FPO, and SpeakUp. In this conversation, I talk to Armin about how he...

My design criticism podcast, Scratching the Surface, is back after a holiday break with a new interview with Armin Vit. Armin, with his wife, is behind Under Consideration, the design publishing empire that includes blogs like Brand New and FPO, as well as the famous Brand New Conference. Their old blog, SpeakUp, was a huge influence on my early design education and it was a pleasure to talk to Armin about why he shut it down in 2009, the evolution of design discourse, and how social media is changing how we talk about design.

[graphicdesignnotebook]

A growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts. At times intangible, its purpose is to question, push, analyze and agitate graphic design and those involved in the profession.

Established in 2002, Under Consideration has created, maintained and contributed to the success of 6 design blogs. All of which have made significant contributions to the growing online community of design professionals. The list includes Speak Up, Word It, The Design Encyclopedia, For Print Only, Brand New and Quipsologies. Run by Bryony Gomez-Palacio and Armin Vit, the sites have all had their part in ushering in the digitization of design information and have provided many designers with an open forum for discussion, education and a sense of community. Speak Up published over 1600 articles relevant to all aspects of graphic design while For Print Only focuses on printed materials only and Brand New presents and evaluates branding changes of popular corporations. The Design Encyclopedia is exactly what it sounds like, although it never managed to fully get off the ground. Word It was a series of one word challenges issued to any willing participant asking them to visually represent the specific word. Quipsologies is a collection of brief creative references from both the staff and random contributors to the site.

[dynalog]

In a special episode of the Dynamo Podcast, I spoke to Armin Vit about the worlds of personal projects and professional work colliding. This was done in the leadup to the second edition of our Dynamic/MTL event series in January. Armin’s a funny guy with a great perspective on what it takes to do what you love.

Learn about Armin’s work with UnderConsideration, Brand New, FPO and more here.

[dynamicmtl]

A recap of our Vol. 2 event about Personal Projects at Work with Ji Lee of Facebook, Armin Vit of Under Consideration and Julien Vallée & Eve Duhamel of Vallée Duhamel.

[jonnocohen]

As usual, Armin Vit nails it with this review.

Sure, the launch material is full of needlessly indulgent marketing junk (“we began by creating a bespoke colour: Rausch” – creating a colour? Seriously?), but the execution is extremely competent and they have the clout for this identity to become iconic.

The onslaught of criticism (They ripped it off! It looks like genitalia!) immediately after the launch was both predictable and mostly just noise, sure to be forgotten by the the time the next big rebrand is announced.

[aftertigers]

What I would say is to work harder than the next person. Someone is going to work harder than you, but you need to work harder than someone else. That has really worked for me. What I always acknowledge is that I’m not talented; I don’t have the creative talent that someone like Jessica Hische or Sagmeister or Victore have. There is this thing that comes out of them and they’re able to make something that’s visually exciting just because they can. I don’t have that. I have to work really hard to get to something, and the only way I can do that is by spending more time coming up with or refining ideas.

Armin Vit on working harder for people starting out.

[tortoisebelly-blog]

If I’m going to contribute something, then it better be quality. If my name is going to be associated with it, I don’t want crap out there.

Byrony Gomez-Palacio. All the interviews on The Great Discontent are great, but this one with the duo behind Under Consideration was really refreshing to read.

[thefearsarepapertigers]

Never stand still. If you stand still, you get lost, because someone else is always moving.

Armin Vit