Hello, When is the next meet?
Hi! Our next event is April 19!
occasionally subtle

#extradirty
Mike Driver
PUT YOUR BEARD IN MY MOUTH
Claire Keane
Keni

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he wasn't even looking at me and he found me
Aqua Utopia|海の底で記憶を紡ぐ

★
I'd rather be in outer space 🛸
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DEAR READER

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Andulka
One Nice Bug Per Day
2025 on Tumblr: Trends That Defined the Year
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@dynamicmtl
Hello, When is the next meet?
Hi! Our next event is April 19!
Community profile: Marci Eversole from An Event Apart
Marci Eversole at An Event Apart in Minneapolis
When we founded Dynamic/MTL in 2014, one of our inspirations was the prolific An Event Apart / A Book Apart / Happy Cog group. Why couldn’t we do something similar in Montreal? Happily, An Event Apart thought so too, and has been one of Dynamic/MTL’s longest-standing sponsors.
As part our community profiles series, we spoke with Marci Eversole, Operations Manager at Event Apart (AEA) about her role, what makes AEA great, the tech conference scene, and what’s on the horizon for AEA in the coming years.
You’ve been working in event production and marketing for many years, what aspect of your job do you find most exciting today?
Every day is different in putting together An Event Apart, from financing, to sponsors, to parties, all the way down to the little details like checking name badges and strategizing about food. I love the pace and variety.
How did you initially become involved in working with An Event Apart?
8 or 9 years ago, I was organizing an event for Lynda Weinman of Lynda.com. Eric Meyer was participating and we crossed paths - I helped him with some travel arrangements. After the event, he came up to me and said that he and his partner Jeffrey Zeldman were putting on events, and they needed help finding venues. At the time, An Event Apart was more modest in size, with only 1 or 2 events per year. So I started working for them as an Event Planner. With time, I began to learn more about who Eric and Jeffrey were, in terms of the impact they were making, and how respected they were in the industry. Over the years, my role has evolved into Operations Manager at AEA. As one of the few people on the team with more of a business background, that has come in handy. And we’re continuing to learn every day.
What are some of your strategies to stand out in the busy field of tech conferences?
We succeed because we create events that we’d want to attend ourselves. We’re not only focused on big-name speakers but the complete attendee experience, from the AV to the room and visuals, to providing all kinds of food all throughout the day. We try and anticipate our attendees’ needs. If an issue comes up, our approach is always to respond, not react - solving problems with as little drama as possible, doing what we know is right.
An Event Apart has recently celebrated a milestone of 10 years, what advice would you give to our rookie Dynamic/MTL team, in terms of event production lessons that you have learned over the years?
The most important thing about running an event is paying attention to the entire experience for every person who is coming. From how they learn about it, to customer service, to the venue when they get there - every detail is important. There are people who have this instinct, and those who don’t. I like to think of how I would want to be treated as a guest. It’s more than just a transaction, our attendees are purchasing an entire experience. Some of our participants will notice if a name tag is on straight or not, some might not. Both types of people will come, so it’s up to us make sure everyone’s expectations are met, or ideally exceeded.
How do you choose your speakers and program An Event Apart?
We have an entire programming team dedicated to this, but I can say that generally we find speakers by hearing them speak. Our bar is pretty high. We always ask ourselves, beyond a potential speaker’s resume or reputation, are they informing me? Are they able to communicate in a way that is thought-provoking? We have a very informed audience with high expectations, so we always keep that in mind when choosing our speakers.
Another thing that we do a bit differently from other conferences is that there is only one track - everyone is together in the same room. So rather than trying to branch out into various niches, we’re more about fostering a sense of community of people who want to understand the broader context. All of our speakers always stay for the other talks. We want our attendees to walk away with their minds blown, to actually be able to change things at work when they go home.
Over the past ten years, has there been a shift if the type of people attending your events?
Not really, maybe someone was more junior a few years ago, now they’re a manager and sending their staff instead. There’s a real loyalty to the AEA brand amongst our audience.
What’s on the horizon at An Event Apart?
We have a lot planned in 2016 for our “Decade Apart”. Along with a few surprises, I can tell you that we’ll be going back to Disney in Orlando this year. We had such a great time there in 2014, there is so much love for the whole Disney experience. This year it will be a bit bigger, we’ll have 18 speakers over 3 days, looking back at some of our best speakers from the past ten years and bringing them back to the stage. We’re also exploring new cities in 2016, such as Nashville for the first time. As for the next ten years... we’ll see where the content takes us!
Does size matter?
Leading up to our Volume 6 edition next week on Small is Big, we thought we would take the pulse in the blogosphere on the benefits of scaling vs. staying small. Here are a few quotes and articles that seem to reflect the current mood amongst design and web studios:
“A small business is about people.”
“Small means lower overheads, lower cash burn rate — and the chance to keep all profits within your own company and your own pocket.”
From 5 Reasons Why You Should Build A Small Business — Not A Start-up, by Jon Westenberg.
“What is it about growth and business? Why is expansion always the goal? What’s the attraction of big besides ego? (You’ll need a better answer than “economies of scale.”) What’s wrong with finding the right size and staying there?”
“Small is not just a stepping stone. Small is a great destination in itself.”
“Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.”
From Small is not a stepping stone and Reconsider by David Heinemeier Hansson, Founder of Basecamp.
“I believe designers hesitate to leave the studio life behind because it offers variety where big corporations can’t. While many designers love to work on useful tools, they also selfishly love to change it up. They like to work with different typefaces, color palettes, layouts, strategies, and problems. Corporate design teams will struggle to provide satiation for these designers because there is only one brand, one style guide, and a lot of times — only one product.”
From Design Studios Are Not Going Away by Ben Cline, Co-Founder / Designer at Rally Interactive.
“Large design agencies are no longer the clear leaders in design services and small studios are achieving the same world-class design, year after year, on multiple projects… Having 150 or 250 employees spread all over the globe does not guarantee the quality of your design project.”
From Design Studios vs. Large Design Agencies: The Changing Landscape Of The Design Industry by Gadi Amit, President of New Deal Design. The fact that this was written in 2009 shows that this trend has been around for a while, but these principles are just as relevant today.
“Some clients are really swayed by size, but less so nowadays – what they like is the idea that they can have interaction with the key people: me, the account director, the senior designers. There's no pitch team." - Michael Johnson, Founder of Johnson Banks
“I've never come across a project where being small is a disadvantage... The whole idea of an international branding conglomerate is one that was born in the 70s, and my guess is it might have a limited shelf life. If you look at the main visual signifiers of some of the world's biggest brands, they've all been done by tiny entities. Nike, Google, Apple… all done by an individual." - Stefan Sagmeister, Co-founder of Sagmeister & Walsh
From Creative Bloq’s 8 reasons design studios should stay small based on the Amsterdam What Design Can Do 2015 Conference.
Look forward to a discussion of these questions and more next week! If you haven’t yet purchased a ticket for Small > Big, you can do so here.
MUTEK x Dynamic/MTL
We’re excited to announce a partnership with MUTEK - a festival and leading voice in electronic music and digital creativity. Since its first edition in 2000, the MUTEK festival has distinguished itself as an international rendezvous for original and avant-garde programming. In terms of content, the festival’s range strives to be diverse, with interests in both the experimental and the playful sides of digital creativity. In the spirit of creating connections between Montreal’s various creative and tech communities, we think there’s a natural compatibility between Dynamic/MTL’s tech / startup crowd and MUTEK’s digital music and art fans.
As part of our anniversary celebrations on October 20th, our first collaboration for your listening pleasure will feature a live DJ set by none other than MUTEK curator, label owner and DJ Vincent Lemieux - famous for popularizing Montreal’s distinctive brand of micro-house at big parties all over the world. We couldn't be more down!
Community profile - Myriam Achard, Phi Centre
The Sensory Stories exhibit on now at the Phi Centre, photo by Andrea Cloutier.
As part of our interest in all things innovative in Montreal, we’re profiling members of the creative community that are pushing the cultural industry forward, both in Montreal and abroad. This week’s edition features Myriam Achard, Director of the Public Relations and Communications at our venue partner the Phi Centre.
How did you become involved in working with Phoebe Greenberg and the Phi Centre?
Our collaboration goes back almost 10 years since she founded the DHC/ART in 2007.
Myriam Achard - Photo Phi Centre.
The Phi Centre has been a great venue partner for Dynamic/MTL in terms of the beautiful space and turn-key AV services. What are some factors that you consider when establishing partnerships with local events?
We always prioritize like-minded people and organizations, where we feel that there would be a good fit in terms of the vision and content of the event - we need to feel a connection. With Dynamic/MTL, we immediately thought it was an interesting project with great speakers, it was a no-brainer!
The Phi Centre describes itself as a gathering place for art that is in constant evolution, which is evidenced in the wide range of events that have taken place since its opening in 2012. It is one the one hand, a production studio with the latest technical equipment and talented staff, yet also frequently hosts exhibitions and events for the public. How do you navigate these various roles?
DHC and the Phi Centre have very distinct mandates in this sense. Whereas DHC’s focus is solely on contemporary art, the Phi Centre’s mission has always been to make all forms of art accessible to everyone. While we do rent out the Phi Centre for corporate events and projects, we also have an active programming team putting together our exhibitions and conferences, with a focus on innovative and interactive technologies, such as our Sensory Stories exhibit which is on now, until September 27th.
In your experience, how does the Montreal cultural scene compare to other cities around the world?
Phoebe has often been asked this question, about why she chose to open the Phi Centre in Montreal as opposed to Paris or New York. While, on the one hand, she saw an opportunity to revitalize a beautiful former crystal and chandelier factory in Old Montreal, there is also a strong appetite for culture in Montreal. We see it every day in our diverse audiences, with over three hundred people a day attending our current Sensory Stories exhibit.
Visitors check out Sensory Stories, photo by Andrea Cloutier.
Are there any upcoming projects at the Phi Centre that you’re particularly excited about?
We’re very proud of the success of Sensory Stories, an exhibit put together in partnership with the Future of Storytelling out of New York, an organization that brings together speakers from the worlds of media, technology, and communications to explore how stories are changing in the digital age. On September 23rd we have a great panel of speakers and conferences lined up for The new storytellers a special event with a keynote talk by digital artist Jonathan Harris, and panels on “The Future of Journalism and Documentary”, “Empathy, Technology and Fostering a Multidisciplinary Storytelling Culture” featuring international and local artists.
The Sensory Stories exhibit is up until Sunday, September 27th. For more about the Phi Centre or The New Storytellers event on September 23rd, visit their website.
Brain daze - how to spark your creativity in the summer
by Rebecca West
Summer brings so many great things - warm weather, festivals, weekend getaways, terraces, barbecues… Yet with summer fun, comes the pressure of packing a lot into two short months, all the while maintaining a productive work pace. It can be challenging for creative types to stay focused when the temperature at the office is soaring, you’re being kept up at night by the noises of an entire neighbourhood with their windows open, and everyone is posting photos from the cottage, beach or poolside. What to do? The best answer may be not to worry too much about it, but rather allow yourself to naturally slow down and switch gears.
Idle ≠ Lazy
If you’re yearning for some down time in the summer months, there’s good reason. It’s been proven that allowing your mind to idle is not only healthy, but can also boost creativity. Andrew Smart explores this notion in his book Autopilot: The Art & Science of Doing Nothing. In contrast to our always-on, over-productive culture, Smart argues that our “culture of effectiveness is not only ineffective, but it can be harmful to our well-being”. While it used to be believed that there was nothing happening in our brains when we weren’t engaged in a specific task, recent studies show that a different area of the brain becomes active when we’re idle, referred to as the Default Mode Network. As highlighted by Hannah Brooks Olsen for CreativeLive, according to studies from Washington University and the Medical College of Wisconsin, allowing the brain to idle is not just beneficial, but essential. “[The researcher] favours the idea that activity in the resting state helps the brain to stay organized,” explains Kerri Smith for Nature. “The connections between neurons are continually shifting as people age and learn, but humans maintain a sense of self throughout the upheaval. Spontaneous activity might play a part in maintaining that continuity.”
Why do our best ideas often come to us at random times?
It’s no surprise that taking a step back can be beneficial to our health, but why is it that we often get new ideas when seemingly doing nothing at all, like talking at walk? As Elizabeth Renzetti mentions in her recent Globe & Mail column: “A 2014 Stanford study, “Give Your Ideas Some Legs: The Positive Effect of Walking on Creative Thinking,” concluded that walking, whether outdoors or on a treadmill, opened up people’s minds to new and unorthodox lines of thought. The authors recommended a nice stroll before every brainstorming session – and also that educators should rethink stillness as the default learning position.” Daydreaming therefore isn’t just wasting time, but allowing your brain to switch modes and open up new trains of thought.
How to encourage stimulating brain time
So what kinds of activities trigger this restful brain mode? As Olsen points out, “Does it mean zoning out in front of endless episodes of Game of Thrones, or does it mean reading a book? Does gardening count? What about exercise? Listening to podcasts?” There is no one answer, but the key seems to be to allow your mind to truly wander. Activities that allow you to be physically active but don’t require a lot of mental effort seem to be best, such as walking, biking, swimming, gardening or cooking. Or if you’re more ambitious, scheduling yoga or meditation sessions, even for as little as 10 minutes at a time, can be beneficial.
Vacation from your vacation
If you find yourself on a busy family trip this summer (in my experience these are usually dominated by endless grocery runs, prepping and cleaning up after meals) there are still ways to disconnect and unwind. Find a little alone time for something that you enjoy, whether going for walk, writing or sketching. If you’re travelling, try and take some inspiration from how the locals do and see things. Or if your summer will be spent more at the office than outside, take a moment to enjoy this calming School of Life nature appreciation video. Once you get a taste for the regenerative powers of downtime, you just may find ways to incorporate “summer speed” into the rest of your year.
Online/Offline: taking a step back from constant connectedness
From mobile phones to wearable tech, smart home technology and widespread surveillance, there are very few occasions today to truly disconnect. One of our speakers at the upcoming Dynamic/MTL, Joe Hollier, Co-Founder and Designer of The Light Phone, is taking a new approach to our always-on culture with a phone that is intended to be used as little as possible.
There are many obvious positive effects to online life, from the ability to reach everyone all the time, to working remotely, or getting to know people around the world who share your passion for mangosteens. Conversely, there is a rise in negative effects that we may not consider as often, such as our dependency on our devices and their impact on our health. There are increased documented symptoms of smartphone addiction, such as anxiety if separated from one’s phone, or an incapacity to enjoy solitude. A constant need for for validation through “likes” and pings has made us increasingly narcissistic, feeling like we need to document and share our lives in order to always present a favourable digital version of ourselves.
This state of being has been described as extrospective, i.e. the opposite of introspective:
“We live in an extrospective society, one that thinks happiness is found in the outside world. We tend to believe wholeheartedly that the more we cram every living moment with outside sources of enjoyment, excitement and pleasure, the more we we're living.” - Mateo Sol, Loner Wolf
This trend has led not only to new social phenomena such as FOMO, but also to an incapacity to appreciate one’s surroundings without technology. If we haven’t taken a photo or tweeted about an event or a beautiful landscape, does it exist, does it matter?
The popularity of new wearable tech such as the Fitbit or Apple Watch come with a new set conveniences, yet also with significant privacy concerns. As large amounts of our personal health data are collected, what are we sacrificing? With a booming data brokerage industry, one has to wonder who the buyers are, and what they are planning to do with all our information.
The upcoming launch of The Light Phone is an interesting response to today’s invasive technology, as it strips back the phone to its essence in only making and receiving calls. Created in collaboration with Hyper Island through Google’s 30 Weeks incubator, The Light Phone has just completed a round of Kickstarter funding: “with the goal of helping people live more consciously.” The size of a credit card, this bare-bones phone is a refreshing change from the average computer-in-your pocket device.
In relation to our Volume 4 theme “Beyond Curation”, The Light Phone should allow users to curate their day-to-day experiences, choosing when they want to be fully connected and when they might prefer to enjoy their surroundings without distraction. The minimal device itself is also highly curated, featuring only select essential functions rather than cramming as much as possible into the design. Is The Light Phone a beacon for future tech design? Will technology of the future be less invasive, or will we simply use less technology? Look forward these questions and more at Dynamic/MTL Vol. 4.
Buy tickets Dynamic/MTL Vol. 4 Beyond Curation: art, publishing & design Tuesday July 14th, 5:30 pm Phi Centre
The Art Genome Project at Dynamic/MTL Volume 4
The upcoming edition of Dynamic/MTL explores “curation” - a notion that has been overused in recent years, in reference not only to museum curators, but also to just about anyone, from music festival programmers, to content strategists, to avid Pinterest users. So who is truly a curator today? Jessica Backus will be speaking at Volume 4 and knows this subject all too well, as the Director of The Art Genome Project at Artsy, an online platform for discovering, learning about and collecting art. They define their mission as making “all the world’s art accessible to anyone with an Internet connection.”
The Art Genome Project is a massive digital undertaking, seeking to classify and define the characteristics that distinguish and connect works of art, architecture, ancient artifacts and design through the use of distinct “genes”. Every artist featured on Artsy’s online platform has a collection of qualifying genes, forming it’s distinct “genome”. For example, contemporary artist Ai Weiwei is defined not only as Chinese and working in sculpture and mixed-media, but also with the following characteristics:
Social Action, Large-Scale Sculpture, China, Surveillance, The Stars Art Group (Xing Xing), Cross-Cultural Dialogue, Contemporary Participation, Political, Collective History, Engaged with Traditional Chinese Art, Contemporary Conceptualism, Cultural Commentary, Focus on Materials, Modernizing of Traditional Technique, Installation, Beijing East Village, Sculpture, Provocative, Found Objects, Ceramic, Mixed-Media, Photography, Craftsmanship and Design, Film/Video
Each of these 25 genes is weighted on a scale from 0 to 100, signifying the degree to which it’s relevant to Ai Weiwei’s work - a level of nuance that would not be possible with a binary tagging system. Some of the terms above seem straight-forward enough, such as time-period, medium and style. Yet others are less black and white, addressing themes, content and abstract concepts such as “Surveillance”, “Collective History”, or “Contemporary Participation”.
The Art Genome Project is a pioneer in the world of digitizing and spreading information about art, amongst others initiatives such as the Google Art Project, the art appreciation app Aura, or any number of museums finally realizing that using popular social apps like Instagram might be beneficial for attracting new audiences. These platforms are not without their critics, claiming that categories can be reductive, or that putting artwork on social media devalues it. Others defend the democratic nature and educational benefits of putting art online, when so many people wouldn’t otherwise have the opportunity be exposed to it.
Artsy is making many curatorial decisions on a daily basis, from which artists and works to feature, to which genes are applied. How do these decisions impact the artists and their public? Does this type of curation have anything to do with how you craft your Tumblr feed? Look forward to these discussions and more with Jessica Backus on July 14th.
Buy tickets Dynamic/MTL Vol. 4 Beyond Curation: art, publishing & design Tuesday July 14th, 5:30 pm Phi Centre
Vol. 4: Beyond Curation
Dynamic/MTL Vol. 4 will explore how a focused approach to curating, publishing and product design can have a greater impact than trying to reach everyone all the time. We all experience information overload from time to time - feeling overwhelmed by too many choices in terms of what media and products to consume.
What is the role of curators, publishers, and leading product designers in an era when everyone is led to believe that they are a curator? Despite the phenomenon of popular collecting and aggregator sites, there generally remain a select few who establish a broad cultural influence, i.e. the trusted sources that we seek out again and again for the latest and best choices whether in terms of news, art, music or books.
In terms of product development, select designers are exploring a less is more approach, creating objects that do one thing exceptionally well rather than an always-on, multi-purpose tools. Have we reached a peak-online phase? As people choose to spend more time offline, are they missing out, or are they having richer experiences “in real life”?
As in our previous editions, Volume 4 spans across disciplines to address big ideas that will have an impact on how we access and consume culture in the future. Expect a lively panel debate! Get your tickets here.
Vol. 3 - Recap
Volume 3 of Dynamic/MTL embraced the epic theme of “Reengineering the World”. Our diverse panel covered a lot of ground in terms of establishing and scaling a business in a pioneering industry. All three panelists, from Colin Vernon at littleBits, Lauren Rathmell at Lufa Farms or Maria Thomas at SmartThings, represent companies that were founded within the last 4 years, and have each come a long way since then. Here are some ideas that they shared about how they got there, and where they’re headed.
The concept of a new language and vocabulary was raised by both Colin and Maria in slightly different ways. In the case of littleBits, a vocabulary of simple modules such as Power, Output, Input, and Wires creates a language enabling everyone to understand the basic components of electronics. This notion differs from most technology that we use today, where we usually don’t understand the product beyond the simple function that is put before us.
Maria referred more specifically to the language we use to describe technological advances, citing examples like “app”, “smartphone”, or “smart TV”, that didn’t exist 10 years ago. She shared an interesting chart: “Gartner's 2014 Hype Cycle” for emerging technologies, illustrating which terms have not yet reached critical mass, such as “Quantum Computing” or “Prescriptive Analytics”, or which terms have levelled out after much hype, such as “Virtual Reality” or “Speech Recognition”. It so happens that “Internet of Things” is at the peak of this hype cycle, in other words, there are inflated expectations for this catch-all phrase. She argues that this is a great place to be, proving that there is a lot of interest in the concept, but it will take time before this becomes an everyday term that everyone uses and understands.
The takeaway between Colin and Maria seems to be that we need to be open to constantly learning a new vocabulary in order to be able to interface with and use technology. If we adopt this evolving vocabulary, we can understand it better and take advantage of it, whether this means making our own poetry, writing our own books or communicating with a mass-audience.
Many of the audience questions at Vol. 3 centered around tips for getting a start-up from concept to reality. For Lufa Farms, although their end goal is to have a big impact on how we grow and consume food globally, in order to get the ball rolling, they had to focus on one thing at a time. In their case, proof of concept, i.e. building a first rooftop greenhouse, was key. Now that they have a solid home base, they are starting to explore some of their original ideas about scaling more broadly in Montreal and then eventually to other cities.
Colin from littleBits reiterates how essential it is to have funding to get a pioneering industry off the ground. There was no “low-hanging fruit” at littleBits, but rather a lot of hard work to build a prototype which triggered an essential first round of seed-funding. With continued growth, they have successfully opened the door to additional rounds of venture investment.
At SmartThings, in order to broaden their client base, they’re focused on their early adopters, such as developers who are keen on writing applications for the platform. They’re trying to understand how this community is deriving value from the product, and then in turn amplifying these stories to a broader audience, to show how it can be valued by more people.
Once you have a strong startup base, how do you scale an innovative concept? As Lauren aptly put it “there is no rulebook for responsible agriculture”. You could say the same thing about creating an open source library of electronic modules, or developing a user-friendly platform for smart home technology. In other words, there is a lot of trial and error involved in growth within a new industry. Challenges will always come up, so a strong vision and a team adept at problem-solving are key. At Lufa Farms, they made sure to build up a team of staff with a “start-up mentality”, i.e. people who are willing to be on the front lines and get their hands dirty.
At littleBits, adapting to new markets where there was a strong demand for their products has been key to their growth. While their product-line was initially conceived for artists, designers and makers, they discovered that there was an even stronger demand in the education and kids market. Rather than sticking to their initial concept, they have adapted and embraced this new niche, and also reached out to new sectors such as musicians, activists, parents, and entrepreneurs. They love to hear about cases of inventors successfully getting funding for new ideas based on prototypes built with littleBits.
In the case of SmartThings, they have grown from a small team of technical founders on Kickstarter in 2012, to being acquired by Samsung in August 2014, now operating as an independent company within Samsung’s “Open Innovation Center” group. Maria cites the importance of aligning your financial strategy with your values when growing, or as she puts it “the cement dries fast”. She says many startups get confused about the sexiness of venture capitalism, without considering financial sustainability, or the culture of the company. At a startup, the culture is often a mirror of the personality of the founders. In order to scale and grow however, she believes that you have to go beyond this, to be aware and deliberate about the type of culture you’re trying to build.
It’s natural to assume that when you’re offering a new product or service, people won’t necessarily understand it or adopt it right way. They might be more prone to think of your product as a luxury, a “nice to have” instead of a need. In all three companies, they have found that transparent storytelling and creating an emotional connection with their audiences is key.
At Lufa Farms, this is about showing people where their food comes from and introducing them to the farmers producing it. For SmartThings, it’s showing what the technology can do. They don’t talk about the technology itself, but instead about product benefits that people care about, like remotely being able to check in on their kids, or aging parents. In the case of littleBits, their community is a constant source of inspiration as the possibilities for projects with their modules are so broad. In addition to online project sharing platforms, they have started local community chapters to introduce littleBits to new audiences using a grassroots approach.
So whether you’re establishing a new startup, or considering adopting a new technology that may change your life, we hope these speakers have inspired you in some way to follow your vision, learn a new language, and tell your own stories.
Vol. 3 Preview - Reengineering the World
This third edition of Dynamic/MTL focuses on the epic theme of “Reengineering the World” through technology. Our speakers cover a broad spectrum of lifestyle-altering products, from user-friendly electronic bit makers littleBits, to urban farming start-up Lufa Farms, to connected home innovators SmartThings. Get your tickets here and see you on the 21st!
Colin Vernon - Director of Platform and Cloud at littleBits
For the past two years, Colin has lead the littleBits engineering team. Most recently, as littleBits' cloud platform lead, he spearheaded littleBits' newly announced cloudBit, which allows anyone to turn any object into an internet-connected smart device – no soldering, wiring or programming required. Prior to his work at littleBits, Colin was the founder of Montreal-based Stresslimit Design for over a decade. From his years of experience in the technology industry, Colin can speak to the importance of interconnectivity, the relationship between hardware and software, the growing trend of Internet of Things and his personal experiences with building software and prototyping tools for Internet of Things.
littleBits makes learning about electronics fun and accessible with a library of discrete electronic components pre-assembled in tiny circuit boards. Just as Legos™ allow you to create complex structures with very little engineering knowledge, littleBits are simple, intuitive, space-sensitive blocks that make prototyping with sophisticated electronics a matter of snapping small magnets together.
Lauren Rathmell - Greenhouse Director, Founding Member at Lufa Farms
Lauren Rathmell is a founding member of Lufa Farms and serves as Greenhouse Director, overseeing all farming and plant science activities for the company’s rooftop greenhouses. She holds a degree in biochemistry from McGill University and is passionate about sustainable growing.
Lufa Farms built the world’s first commercial rooftop greenhouse with the vision of changing the way the world eats and creating an ecologically and economically sustainable model for urban farming.
Maria Thomas - Chief Consumer Officer at SmartThings
Maria leads SmartThings' marketing and commerce efforts. She’s passionate about building products and brands that people love. She believes that the simple benefits of the Internet of Things today (her favourite is getting a notification when her laundry is done) will pave the way for an explosion of valuable solutions that not only change the way we live, but also the world around us.
Since 1999, Maria has been at the leading edge of disruptive innovation in the consumer Internet arena. She was an early product leader at Amazon.com and went on to be the driving force behind NPR’s successful transformation from a radio-only company to a best-in-class, multimedia enterprise. As CEO at Etsy, Maria transitioned a chaotic early-stage start-up into a profitable global e-commerce platform.
SmartThings believes that the everyday objects around us can do more to help make our lives easier, better, and more fun. With a free iOS or Android app and the SmartThings Hub, you can instantly connect to different sensors, locks, light switches, outlets, thermostats, and other smart devices in your home. These devices can then communicate with you and each other to offer you security, peace of mind, and limitless possibilities.
What we’re reading: Mr. Gwyn - a novel by Alessandro Baricco
Translated by Ann Goldstein, McSweeney’s 2014
by Rebecca West
An aging British novelist decides to call it quits and makes a brash announcement in The Guardian stating that he will never write again, but doesn’t succeed in abandoning his chosen profession for long. Embarking on a new career as a “copyist”, Jasper Gwyn begins to write personal portraits in the very controlled setting of his new private studio. I just finished reading Mr. Gwyn, by Italian novelist Alessandro Baricco, and discovered many themes touching on the creative spirit and process. Here are a few that I thought would resonate Montreal’s creative communities.
What to do when you lose inspiration? Mr. Gwyn begins with the protagonist realizing the superficiality of his public image as a novelist - he’s tired of doing PR, and being photographed looking “pensive”. He seems to have realized the triviality of his work within the grand scheme of things, and is no longer inspired. The novel explores the idea that what you love will also destroy you eventually: children for parents, success for artists, or the next peak for mountain climbers. Anyone working in a creative field can likely relate to this, at times feeling like what we are doing is futile yet all-encompassing.
For a novelist this is indeed a crisis. For those of us working in communications, it might be easier to separate our personal from professional lives. Despite feeling strongly about giving up writing, and attempting to “write mentally”, Jasper realizes that his calling is predestined, he cannot not write. In other words, he has a gift, and despite the challenges of maintaining a successful writing career (the limitations of being pigeonholed into a specific literary genre for example, or criticized because his novels are so distinct one from another) he carries on. With some down-to-earth advice from a chance meeting with an older woman in a doctor’s office waiting room, Jasper Gwyn ends up taking up the practice of writing “portraits” within the strict confines of a studio of his own creation. Could the key to staying inspired be as simple as changing one’s surroundings?
Necessary constraints for creation Once Mr. Gwyn decides to give his copyist career a go, he defines a highly engineered environment in which to work, commissioning an artisanal light bulb maker to create custom light bulbs that will give off a “childlike” light and extinguish after 30 days, one by one. He has a composer friend put together an enveloping moody soundtrack that will play on a loop in a studio that he has rented and sparsely furnished, pondering what the best setting would be in which to write his client’s portraits, over the course of a month. Author Alessandro Baricco describes Mr. Gwyn’s in an interview with Le Monde as “living out every writer’s ultimate fantasy, the desire to write in a situation of absolute purity. To write a text destined for an audience of one, in total solitude is the epitome of the author’s trade” (trans. from French). It may not be everyone’s fantasy to write for only one person, but we can definitely relate to the notion of orchestrating the ideal environment in which to create. Yet does this system work for Mr. Gwyn? Initially yes, he seems to produce good work, although his subjects take some time to get used to the controlled environment, the artificiality of not-speaking and highly selective soundtrack, the strange lighting and the extended duration of the exercise. Is this a suggestion that we need specific constraints in order to create good work? On one level, Mr. Gwyn feels free to begin writing without worrying too much about the outcome, since he is working within so many other defined parameters. Despite this, he only really begins to get his act together and start assembling a cohesive written portrait when he realizes that the month is almost up, as the light bulbs begin to go out one by one.
In reality, it is very rare for artists and designers to be able to curate their environments to this degree. Yes, we can try and find a studio or office with just the right about of sunlight, arrange things on our desk perfectly, and look for the best studio mates (or conversely look for a quiet solo environment). But usually despite our best efforts, our concentration is interrupted by an incoming mobile message, something popping up on a social feed that we didn’t expect, loud studio mates, or hunger, to name a few. In other words, artists and creators are human. Despite a certain necessary removal from the trappings of day to day life in order to be able to accurately observe and respond to our these observations, at the end of the day, we need to stay engaged in order to remain relevant, thereby producing work that will feel human and meaningful to our audience.
Art vs. craft While a craftsman's work often involves the creation of a practical object thereby resolving a problem or question, an artist is usually doing the reverse - asking questions or provoking us to think about an issue in a new way. While the Camden Town maker of the custom “Catherine de Médecis” light bulbs takes his craft very seriously, it is less clear if Jasper considers himself to be an artist or a craftsman. On the one hand, as a novelist, he has created original works, and has experienced a reasonable level of success as such. On the other, his assistant Rebecca discovers that some of his written portraits are appearing in books attributed to other authors. Is Mr. Gwyn plagiarising, or simply writing under different noms de plume? In transitioning from the profession of author to copyist, Mr. Gwyn may be shifting from the life of an artist to that of an artisan. Although the situation doesn’t seem to be so black and white.
Baricco and Mr. Gwyn seem to have an appreciation for the straightforward aspect of craft - there is no second-guessing one’s purpose in life, but rather a concise carrying out of tasks, improving upon one’s skills and creations to perfection. This is very distinct from the often messy nature of creating art, literally and figuratively, where one’s direction and purpose can fluctuate and change over time. Perhaps it’s a question of timing and phases for Mr. Gwyn - when he has the strength and perseverance to put forward a singular vision, he can allow himself to dream and make ambitious art. But when he less secure in his footing, he is better suited to the creation of one thing over and over again (hence copying). The assurance of carrying out straightforward tasks is comforting, and provides enough of an intellectual challenge and stimulus in this context. We could therefore conclude that when Mr. Gwyn decides to become a copyist, he is not giving up on his creativity, but he is transitioning in a way from identifying as an artist to identifying as a craftsman. There is no moral judgement over which is superior, but rather an acknowledgement that there is often a need to self-identify with one or the other in order to be productive. In this sense, Mr. Gwyn is pigeonholing himself, the act he loathed so much when journalists did it. By having a clear sense of his place and role, he can be productive again.
Novelist Alessandro Baricco © C. Hélie / Gallimard
Slow vs. fast culture A final aspect of the novel that stuck out in terms of the creative process is the notion of time. When Mr. Gwyn decides to spend thirty full days with his subjects in order to write their portrait, we get the sense that this is a luxurious amount of time in which to write a few pages. As Alessandro Baricco explains in Le Monde:
« Mr. Gwyn est un personnage qui appartient au passé. Dans notre société, il apparaît comme une figure obsolète. Au fond, à travers son histoire, j’ai rendu un dernier hommage chargé d’émotion à un monde culturel dans lequel j’ai grandi et qui aujourd’hui est en train de disparaître. Voilà pourquoi Mr Gwyn termine son existence comme un clandestin dans un monde qui n’est plus le sien. »
Baricco seems to be asserting that there is no place for reflection and meditative creation in our fast-paced lives. Mr. Gwyn evokes a nostalgia for an era when it was possible to block out all distractions, to hole up in order to reflect and think (although I suspect this was never easy under any circumstances). At the end of the day, most often we are not creating in a vacuum for an audience of one. While removing oneself from the world and slowing things down can be valuable, as we discussed in the work of artist Suzanne Treister last week, fearing technology and it’s pace will not make it go away. We are better off having an understanding of the power of today’s digital innovations, not in order to fully embrace them necessarily, but to be able use to them to our full advantage when needed…. and turn them off when not.
While Mr. Gwyn isn’t a novel specifically about the digital age, in some ways, it is a commentary on how quickly the world is evolving. Hopefully, rather than inciting a fear of change, these themes will allow us to reflect on our responsibility as creatives and communicators, choosing our roles as we see fit in order to able to carry on and create good work.
Community profile: Artist Suzanne Treister at BNLMTL
HEXEN 2.0 “X THE WHEEL OF FORTUNE - Cybernetics” (2009-2011) Suzanne Treister. Courtesy Annely Juda Fine Art.
by Rebecca West As part of a broader discussion on all things digital, we’re profiling members of the creative community that we feel are pushing the industry forward, both in Montreal and abroad. This week’s edition introduces artist Suzanne Treister, who caught our attention at the 2014-15 Montreal Biennale - “L’avenir / Looking Forward”.
HEXEN 2.0 HEXEN 2.0 consists of a series of blown-up hand-drawn tarot cards, featuring a range of themes and characters centering around the notion of control - be it corporate, political or governmental. Treister was inspired by the Macy Conferences which took place after WWII in New York, aiming to generate new connections between engineering, computing, biology, mathematics, psychology, psychiatry, and all the social sciences (American Tarot Association). According to Treister, they were attempting “to develop a unified theory of the human mind, in order to control it, the idea being to prevent another WW2” (Kane). The conference was the beginning of the field of cybernetics, i.e. the study of how people, animals, and machines control and communicate information (Merriam-Webster). An examination of surveillance and privacy seems increasingly topical today, as we continue to readily upload and share what would once have been considered very private details of our lives for anyone to consume.
HEXEN 2.0 “TAROT: XXI THE WORLD: WWIWWIIWWW” (2009-2011) Suzanne Treister. Courtesy Annely Juda Fine Art.
Why tarot? It is curious that an artist so interested in digital innovation and culture would use primarily traditional materials such as painting and drawing in her work. She explains: “I stepped outside of using new technologies as a medium in order to maintain criticality” (Warde-Aldam). In terms of her choice of the tarot as a thematic base, the mysticism of these playing cards can be linked to the vastness of today’s digital data and networks. There is an unpredictability and unresolved sense of the unknown - for example in trying to imagine how much of our personal information is in “the cloud”, more accessible to large organizations and governments who can profit from it than to the individuals who created it. Treister states: “The HEXEN 2.0 cards are meant to be used as a tool, allowing thought to take unexpected turns and directions and perhaps result in ideas for 'positive' action in the world“ (American Tarot Association). In this sense, the tarot cards are not strictly critical of forces of control, juxtaposing a sense of psychedelic awe at the vastness of today’s digital networks and masses of data.
“POST-SURVEILLANCE ART POSTER/NSA SEX BOMB” Suzanne Treister (2014) Courtesy Annely Juda Fine Art.
Post-surveillance Art The need to create a project like HEXEN 2.0 came to Treister as the collection of personal data by corporations and governments has been so pervasive in the last few years: “It was clear to me when I first heard about Facebook for example, that all this data would be a free gift to the NSA allowing intelligence agencies to cross reference the personal information of millions of citizens...One day I woke up and felt like, ‘Well, now we’re in a post-surveillance society, business as usual, but hardly anyone seems to really be bothered that much about it” (Kane). As a response to “post-internet” art, Treister has coined the term “post-surveillance art”, intending to raise awareness about the freedoms we are so quick to exchange for convenience and FOMO - the fear of missing out of our online social lives. She points out that our trend towards neo-hippyism, (growing our own organic food, the emphasis on handmade local artisanal everything, etc) isn’t really helpful on a large scale, as technology isn’t about to disappear. Pretending that data collection doesn’t exist won’t change anything, just as techno-evangelists who believe that technology can solve everything aren’t any better.
This middle, somewhat ambiguous stance reflects Treister’s range of views and aims. She isn’t trying to deny that technology has benefits: “The work is ironically part accepting and part moving on, and sometimes celebratory. What if we stop complaining or justifying for a minute…let’s try and visualise this brave new world…I like the idea of playing with an image of the NSA, or GCHQ,’ she explains, ‘and representing it all as a kind of hallucinogenic drug induced visionary landscape, a kind of pop poetry’ ” (Warde-Aldam).
Treister sees her role as broad and specific at once: “As an artist I feel I have a social responsibility, but I think artists only have a duty to explore what they are concerned about or excited by, which might be anything from the personal to the poetic to the political, or from the borders of current understanding to the totally insane.” (Warde-Aldam). In this sense, we are lucky that her interests happen to coincide with some of the most engaging and topical issues facing humankind today.
Having completed HEXEN 2.0, Treister continues to explore our complex relationship with technology in Algorithm 2.0 - a series of coloured-pencil drawings on paper, featuring historical and mythical figures, as well as 20th century examples of analog machinery. For more about Suzanne Treister check out her website.
Sources
American Tarot Association Quarterly Journal. “The Axis of Hexis: An Interview with Suzanne Treister” Summer 2012.
Kane, Ashleigh. “Cybernetics and the post-surveillance age” Dazed Digital, October 2014.
Merriam Webster - definition “cybernetics”.
Warde-Aldam, Digby. “Post-Surveillance: Suzanne Treister’s riposte to ‘Post-Internet’ art” Apollo Magazine, September 9, 2014.
Take-aways from Vol. 1 - Ideation
by Rebecca West
It’s been a little while since our first event in the fall, so we went back to mine our talks from Eddie Opara of Pentagram, Ethan Song from Frank & Oak and Elvira Barriga at Bruce Mau Design to see what parallels and insights could be drawn from each of their presentations about “Ideation”. Whether or not you were with us at our first event, if you work in digital or design, the following concepts should ring a few bells.
Firstly, what is ideation? According to Ben Jonson, and Graham & Bachmann,
“Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice.”
So ideation is essentially a way of saying to create, or come up with new ideas. In a digital context, the notion of ideation is closely linked to the creative process. How do we come up with solutions to our clients’ communication challenges? How do we develop and share our ideas in a way that they are most likely to be accepted and successfully implemented? Without getting into writing a full design manifesto, we found a few commonalities between our three speakers and their respective processes.
Elvira Barriga of Bruce Mau Design
Individual stakeholders will always bring their own background, specialties and opinions to the table.
In other words, not everyone is going to agree on a concept or creative proposal right off the bat. This is good thing. At Pentagram and Bruce Mau Design, the notion of getting all stakeholders in the same room together to debate a project proposal is essential. As Elvira states “a client is much less likely to refuse a decision if they have collaborated in making it”.
Create constructive conversation.
Once everyone is in the room together however, how do you drive the conversation into something productive, rather than degenerating into squabbling about differences in taste? At Pentagram, they take a configured approach, focusing on a specific methodology to limit the issues being discussed in one room at a time. At Bruce Mau, they often turn to workshops with clients to involve them in the the creative and research processes, thereby gaining valuable insights into understanding their clients’ needs and challenges.
Eddie Opara of Pentagram
The version that ends up getting made is not necessarily the best one.
Eddie reminds us that “you should never leave a concept that you’ve done eons ago alone… as you never know whether or not it’s actually going to work”. There are often multiple versions of a project that are created before the final one is launched, and we’ll never know which would have worked better for a particular user. So don’t give up on temporarily abandoned ideas, whether they were pushed aside for concerns over budget, client preferences, available resources or scheduling conflicts. A similar notion is in place at Frank & Oak, where iteration, or A/B testing, is a key element in their adaptive approach. Which leads to our next point:
Don’t wait until it’s perfect.
Ethan believes that you’ll never know what works until you put it in out the market: “The customer doesn’t always know what they want, but neither do you”. In other words, go ahead and make a decision with the best information that you have available at the time, and then adjust as necessary. At Pentagram, Eddie says “we love to move fast, trying to come up with concepts that may be beyond client…”. These methods not only allow for innovation, but keep us on our toes - adapting as necessary.
Ethan Song of Frank & Oak
Listen to feedback and be agile.
Not waiting until it’s perfect however doesn’t mean putting out bad work. At Pentagram, the testing phase is respected - they aren’t afraid of scrapping a project and starting over if user feedback on a prototype isn’t positive before taking a product to market. At Frank & Oak, they rely heavily on customer data to be able to analyze and adjust quickly, whether in terms of designing a shirt, an app or a production method.
Alex Nemeroff of Dynamo moderates the panel discussion
Ideation is not a solo process.
As Elvira explains, “ideation does not start at that moment of scribbling by yourself, but in process of engaging with your client and really understanding them”. In other words, don’t wait for inspiration to strike on your own, but rather, try something out, then with your collaborators “break it, stretch it, bend it, crush it, crack it, fold it.”, as Bruce Mau famously declared in his 1998 Incomplete Manifesto for Growth.
To conclude, in the words of Eddie Opara: “You’re a designer, you will make it work, and it will work for the public as well”. In other words, we’re not creating in a bubble, but rather using our communication skills to create products that will be used by real people, who will then in turn help us make our work better. Ideation is a messy process of research, trial and error, collaboration, and believing in “crazy” ideas. We wouldn’t have it any other way.
Dynamic/MTL co-founders André and Max tell all(most)
by Rebecca West
Dynamo’s André Valle and Max Kaplun co-founded Dynamic/MTL in 2014 as a new lecture series for Montreal's digital community. Having held two successful editions to date at the Phi Centre with internationally renowned speakers from companies such as Facebook, Pentagram, and Bruce Mau Design, we chatted about what it’s been like to grow so quickly, and how they see Dynamic/MTL evolving.
There are many events tailored to the creative and digital communities in Montreal, what inspired you to start Dynamic/MTL?
We had attended a lot of meet-ups and bigger networking conferences in Montreal, and felt that there was an opportunity to offer something new, with international calibre-speakers in an accessible format, both in terms of price and size. We initially had the idea of doing lunch-and-learn type events, but once we discovered the beautiful Phi Centre, we realized there was the potential to do something bigger. We also wanted to distinguish Dynamic/MTL from other industry events by hosting it in the evenings, with more opportunity for chatting over drinks, beyond the classic job-hunting questions and business-card exchange.
Has anything surprised you in the process of creating Dynamic/MTL?
The instantly positive reception was surprising, we didn’t expect that our first event would sell out so quickly (or that the two of us could pull it off!). It’s also been nice to see the digital community come out - we hear so much about other Montreal agencies and their work, but our paths don’t always cross. More recently, we’ve been pleasantly surprised at our sponsors’ interest in supporting such a young event.
Neither of you are Montreal natives, what struck you about Montreal’s digital community when you moved here?
The fact that it’s a smaller scene than in Toronto or New York presented us with an opportunity to create something new, whereas other bigger cities are saturated with digital and design events. Having each moved here recently from São Paulo (André) and New York (Max), we have seen our fair share of people come and go - using Montreal as a stepping stone to further their careers elsewhere. Through Dynamic/MTL we want Montreal to become more than a stepping stone, to foster a community where our talented developers, designers and strategists can stay here and do their best work. We’re lucky to live in such an affordable city that still attracts creatives of all types; it’s a level of proximity that you can’t find in most big cities.
As co-founders, how do you split the work of managing the events - is it fairly defined or more organic?
It’s pretty organic, although we each have our specialties. André is definitely the taskmaster, whereas Max is on top of brand quality-control. We are also constantly challenging each other to raise the bar and take risks, whether in terms of the scope of the events, the calibre of speakers and sponsors we approach, or our vision for Dynamic/MTL’s future growth.
Are there any upcoming Dynamic MTL initiatives that you can share with us?
We can’t reveal too many details yet, but we’re constantly thinking about new opportunities to share knowledge amongst Montreal’s digital community, whether in terms of longer-format events, or the creation of additional communication platforms beyond our website.
Are there any other events you’re looking forward to attending this year, in Montreal or otherwise?
We’re excited to be heading to An Event Apart in Boston this May. Not only are they one of our sponsors, we also love the way they they put their conferences together addressing all aspects of web development, not just design or code. We hope to learn stuff and meet new potential partners and speakers for Dynamic MTL!
What are you listening to get through this epic winter?
Saint Vincent, Black Bananas & Ariel Pink.
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A recap of our Vol. 2 event about Personal Projects at Work with Ji Lee of Facebook, Armin Vit of Under Consideration and Julien Vallée & Eve Duhamel of Vallée Duhamel.
If you missed our first event last October about Ideation with Eddie Opara of Pentagram, Ethan Song of Frank & Oak, and Elvira Barriga of Bruce Mau Design, here's a recap!