Apr 14, 2014
HIGH EMOTION
As brands face steep competition and less brand loyalty, it is imperative to create marketing communications that build a lasting love affair between a product & its consumers through emotional ties.
The stronger the passionate bond is, the harder it is to break.
IMPLICATIONS
CONSISTENT BRAND STORIES
Brand stories establish a positive, emotional personality. Ensure that all marketing initiatives ladder up engaging brand equities for longevity and consistency
SELL A LIFESTYLE, NOT FEATURES
Use emotion to find a fit and appeal to what consumers want and care about - not what the brand wants to show and tell