BuzzTrendingNow

Trends You Can Use - For More Details, visit STS Live

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ANTICIPATORY COMPUTING

Tech helps us to outsource our memory - list making, recording, tracking - but now, combined with cloud databases will make intelligent recommendations to lead us to more informed decisions.

IMPLICATIONS

CHANNELING THE CONSUMER JOURNEY

Clearly understand the consumer journey for your category. Be ready for opportunities to arise for brand directed anticipatory suggestions or emotive cues at key turning points

DATA STRATEGY

Think about where data might be available that will be helpful to your brand? Which brands or entities might own this data? Think forward to potential partnerships that will allow access and use

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MAPPING THE INDOORS

Location-based services powered by GPS have made maps, mobile search and check-ins some of the top functions online for consumers. 

But because of weak or non-existent signals indoors, we've been left to our own devices to find our way...until now.

IMPLICATIONS

RETAIL POWER PLAY

Brands may need to make data deals with retailers as indoor location data will most probably be owned & controlled by retailers

EVENT OPPORTUNITIES

Event engagement will be transformed. Micro-location will enhance brand ability to connect with consumers with relevancy in malls, airports, hotels, stadiums, museums, etc.

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CO-CREATION

Consumers are harder to define, understand and please than ever before. 

They expect more from brands and seek to play a pivotal role in how brands create and sell products.

IMPLICATIONS

GET CONSUMERS INVOLVED

Let consumers take the front seat of product development with crowd-sourcing ideation at the center of a marketing campaign, rewarding them for creative input

SUPER FAN SUPPORT

Think about getting fans of your brand involved in your brands output - be it product or other brand activities

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PRIVATE SOCIAL MEDIA (GATED COMMUNITIES)

Facebook may have more than a billion users - but that doesn't mean that it's the only game in town. 

Increasingly, consumers are trying out new social media networks and working hard to make them their own.

IMPLICATIONS

EXPAND SM NETWORKS

Extend presence beyond Facebook and Twitter with exclusive, gated communities (Snapchat) or create a private community for premium users and/or younger audiences (Youth/Millenials) for more intimate, relevant brand conversations

EXTEND BRAND STORIES WITH EXCLUSIVE PROMOTIONS

Reward Samsung fans on gated SM networks with behind-the-scenes footage, special discounts, and teaser campaigns. Make a statement and stoke anticipation with exceptional, attractive LTO offerings

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DIGITAL DESTINATIONS (CONVERGENCE)

Now, consumers can access everything with just a touch of a button.

With the unparalleled innovation in digital, platform convergence has ushered in new forms of content for consumers and revenue streams for brands.

IMPLICATIONS

ONE STOP SHOP

Seek platform partners with strong user base who have interconnected communication channels and easy access to content, e-commerce, social ties within one online destination

NEW WAYS OF WORKING: CROSS-AGENCY COLLABORATION

More important than ever to work closely & continuously with PR, media, creative, and ALSO retail and IT networks for a holistic consumer approach

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HIGH EMOTION

As brands face steep competition and less brand loyalty, it is imperative to create marketing communications that build a lasting love affair between a product & its consumers through emotional ties.

The stronger the passionate bond is, the harder it is to break.

IMPLICATIONS

CONSISTENT BRAND STORIES

Brand stories establish a positive, emotional personality. Ensure that all marketing initiatives ladder up engaging brand equities for longevity and consistency

SELL A LIFESTYLE, NOT FEATURES

Use emotion to find a fit and appeal to what consumers want and care about - not what the brand wants to show and tell

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5 SENSE ENGAGEMENT

Richer experiences are now made possible by technological advances and innovative marketing choices.

It's not just visual engagement anymore. Consumers are diversely exposed to brands through sound, smell, and touch.

IMPLICATIONS

UNIFIED BRANDING

If your brand is visually united and supportive of your brand equities, why forget about other touchpoint opportunities that involve sound, smell and touch?

EMOTIONALLY RICH EXPERIENCES

Senses such as smell and sound are powerful triggers to emotional connection with consumers. Use these new opportunities to strengthen emotional connections

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ALTERNATIVE ECONOMIES

While transactions and business models are certainly still going full steam ahead - alternative ways of doing business are gaining some ground. 

Consumer's desire for anonymity has created an explosion in alternative, underground currencies.

IMPLICATIONS

COLLABORATE WITH CONSUMERS

Publicly integrate consumers in development of Samsung products, strategies activities

CONSUMERS OPEN FOR "BUSINESS"

Many fans of collaborative economy are also potential Samsung consumers. Involvement with this movement may help raise Samsung innovation equities and engagement with these consumers

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DISCOVERY

It’s the age of discovery. 

Consumers no longer want brands to “show-and-tell”. While search has been and is a powerful means of discovery - new ways are emerging as open channels for brands to kick-start consumer relationships.

IMPLICATIONS

SUPPLEMENT EXISTING SEARCH STRATEGIES

As the Internet grows more visual, marketers will need to incorporate visual strategies to be discovered properly by consumers

HOLISTIC DISCOVERY

Don’t rely on only search to get discovered by consumers - think about social referral, automated referral and location-based services as well

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LUXURY IS HUMAN

Smooth, hassle-free, modern, global….these attributes have connoted luxury for decades.

However, because of the ubiquity of technology and mechanization – some consumers are looking at the human touch as a sign of luxury.

IMPLICATIONS

HAVE A PERSONALITY

To stand out from the mass, premium luxury brands should ensure that they have a point-of-view, an artisanal craft-like touch

ADD POSITIVE STORIES TO ALLAY CONSUMER GUILT

Include aspects in your brand story or in your activations that associate “doing good” with support for your brand

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AGE OF AUTHENTIC MEANING

While the depths of the recession are over for many markets – the behaviors and attitudes learned have ushered in an entirely new way of consumer thinking.

It’s not about just getting more value for money anymore, its about using money to support your values.

IMPLICATIONS

ACT OUT BRAND PURPOSE

Consumer search for meaning extends to the brands that they interact with.  Brands who clarify their purpose and act to “do good” by brand action will engage consumers 

MEANINGFUL CONTENT

Associating with a cause or being a catalyst for a cause can be a way for brands to have meaningful conversations with consumers that are not invasive and brand-positive