ANTICIPATORY COMPUTING
Tech helps us to outsource our memory - list making, recording, tracking - but now, combined with cloud databases will make intelligent recommendations to lead us to more informed decisions.
IMPLICATIONS
CHANNELING THE CONSUMER JOURNEY
Clearly understand the consumer journey for your category. Be ready for opportunities to arise for brand directed anticipatory suggestions or emotive cues at key turning points
DATA STRATEGY
Think about where data might be available that will be helpful to your brand? Which brands or entities might own this data? Think forward to potential partnerships that will allow access and use














