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How Can Going Digital Save Your Business after Covid-19?

Change is hard to attain. It puts you in an uncomfortable territory but often change brings a positive outlook; be it at an individual or an organizational level. As often talked about in the industrial circles, we are now living through an era of VUCA - Vulnerability, Uncertainty, Complexity and Ambiguity; especially after the pandemic outbreak. But it can be dealt with a resolute will to be a better version of the business we run. Bill George proposed VUCA 2.0 - Vision, Understanding, Courage and Adaptability to deal with an unpredictable business downturn. Let us discuss how you could save your business by taking incremental steps on your journey to become a Digital SMBs. As a business, it starts right from being present digitally to going totally paperless or completely digital in the name of digital transformation. Here are some quick ways in which you could safeguard your business by going digital because your prospects are online: 1. Business Listing - Search-engine, maps and B2B e-commerce Your store or plant or outlet must be listed on a search engine, Google and Apple map with a location pin. It boosts visibility, enhances leads and gets a higher SEO rank for the business. Listed business generated inflow of customers even during the lockdown. Imagine your mixer-grinder broke down and you want to purchase a new one - You’d google for nearby registered dealers and check for availability. Sale made only if you’re online. 2. Read the full article

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What Are 7 Latest Google Ad’s Features & How To Use Them?

Search engine marketing (SEM) is a marquee skill set that is ever evolving and inevitable for an enterprise to grow their business online. A website is always looking to scale up its web traffic, host queries from leads while the businesses that are selling via their social media profiles are looking for higher engagement and local SMEs are aiming for more conversions to boost their business. Google Ads recently announced new features and upgrades for its users. In this blog piece, we at Arslok India are going to help you understand these features and how you can use them more effectively in your campaigns ahead. For any other requirement in digital marketing, Arslok has got your back. 1. Google Image Extensions Currently in beta phase, using these one can specify a photo or graphic next to their search ad. Else, one could permit Google to select a picture using its machine learning capabilities. But we recommend you to go with a custom created picture that closely reflects your business. It can improve your marketing campaigns’ CTR, and the image extension option would be auto enabled by google when the account becomes eligible for it. 2. Responsive Display Ad Layouts Google has drastically improved the look and feel for responsive ads via latest creative layouts, revised dynamic ads and auto-generated video ads. Read the full article

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11 SEO Best Practices to Boost Your Digital Presence

The core essence of Search Engine Optimization (SEO) is all about enhancing the visibility of your business website in the organic search results of search engines like Google, Yahoo and Bing. To achieve that, a business must understand 3 core components – type of content people need, how search engines operate and proper promotions & optimization of your website. Following are the best practices that must be practiced by businesses who aspire to become a digital enterprise and expedite their growth: 1. Keywords Optimization & Indexing Keywords that are relevant, most searched and impactful ones must be used in your title, website articles or blogs contribute to achieve a higher rank in the organic search results. One must research the right keywords on Reddit – the front page of internet to avoid keyword stuffing. Often, blogs or newspapers attach a brief summary of writings to make it more findable in databases, it is called Indexing. 2. Utilize Untapped Keywords & Benchmark Competition The keywords can be newly made or similar to the ones used by the competitors in your industry. But if your content include the untapped keywords that others miss out on, it gives your website an edge and boosts the organic reach. 3. Optimize Title Tag for SEO It is important to include the relevant keywords as early as possible in your content, so it is advisable to include the most important one in the title followed by others in the write-up ahead. 4. Read the full article

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5 Strategies to Grow Your Business With Google Maps

Google Maps is a great boon when a user needs to quickly search a listed business nearby. Are you a verified business on google maps yet? What information does a user get when searching for your business or that category on a search engine? Every local business must have a verified listing on google maps to be ranked higher in search results, be more discoverable, approachable and generate quality leads. Here at Arslok India, we can help you understand the best google maps related strategies to be leveraged for your business growth: 1. Set-up Google My Business Account It is free, convenient and intuitive to set-up an account and update your complete business profile on Google Maps. It helps your business be more discoverable, adds credibility and generates web-traffic in the form of prospects. The details required for setting-up an account are as follows: Name of the business, G-mail & a passwordBusiness category, location, service areas and contact informationFinish and manage the listing 2. Manage & Verify Your Listing Consistently After logging in, verification of the listing can be done by Postcard by mail (take 2 or more weeks)Other methods like phone or email Further, it could be managed by adding other details like website, hours of service, business description and later on it can be edited for multiple business or store locations after you have claimed it as an owner. 3. Read the full article

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13 KPIs Every Sales Manager Must Track To Measure Sales Growth

13 KPIs Every Sales Manager Must Track To Measure Sales Growth What do most of the successful businesses have in common? Their hunger for success and continual outlook on improvement. Every industry has certain standards or benchmarks to track its progress. The performance of a business despite the scale or industry, is analyzed in terms of certain indicators known as KPIs. All the primary business activities like Sales, Marketing, Strategy, or Finance have their KPIs in place. If you’re a business manager or owner, this article is for you. We are going to deep dive and explore the ‘what’s, how’s and why’s’ of having sales KPIs. This will give you a clearer picture of how to track KPIs, measure them effectively and implement them practically in your business. 1. Lead Response Time Leads are often called as warm or cold. It is usually based on their turnaround time after a lead has been contacted by your sales rep. It should be lesser ideally to have better conversion rates. It can be automated using MarTech tools like LinkedIn Sales Navigator or Adobe Marketo Engage. 2. Lead-to-Opportunity Ratio It is a simple but significant metric to measure the efficacy of a sales force. It indicates what proportion of leads are being converted to a potential opportunity that could be closed as a sale order. It can be managed within an excel spreadsheet or bigger organizations do it in CRM software for each team. 3. Read the full article

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5 Secret Elements For Your Local Marketing Campaigns’ Success

Any marketing campaign’s success is measured by certain metrics like conversion rate, clicks & impressions but it is known to everyone. What makes any local SEO or PPC campaign on social media platforms successful? How can your business enterprise adapt and implement these must have elements in your future campaigns? Are you present in multiple locations within a region and want to create awareness for your brand outlets, stores or footprint, let us explore how it can be done with minimal spend and maximum returns.  Arslok India has a team of expert professionals who are sharing their knowledge in this article. Read ahead to know the secret ingredients to make your local marketing campaign successful, as per a recent report from MarTech Today: 1. Listing Management for Higher Discoverability. The fundamental pillar for an impactful local marketing is to claim listings on portals, search engines, discovery platforms and relevant blogs. Restaurants and hospitality related businesses must be listed on social media, Zomato, GoogleMaps, Dineout and TripAdvisor etc. with their most updated contact details, working hours, locations, offers. This helps in getting discovered, become more credible and better engaged with the prospects around the area of your business. More listing helps in better distribution of content with the help of aggregators, publishers and local influencers with great reach. 2. Effective Local SEO for Brand Awareness. Read the full article

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Why Outsourcing Social Media Marketing (SMM) Is The Best Option?

Social Media presence is inevitable for SMEs but marketing on either of them is quickly catching attention. A business enterprise is often worried of their investment in social media campaigns, platform specific content creation and generation of quality leads. Whether the returns are beneficial enough or they’re just putting in capital, time and efforts on online marketing. It depends on the nature of your business, team associated to handle social media content and requirement of engaging with prospective clientele online. SMM could be done in-house by the content and digital experts or it could be outsourced to an agency that takes care of the overall needs. Arslok India, a digital marketing agency that can take care of all your online marketing needs across social media platforms. In this article, let us tell you how outsourcing SMM to experienced experts makes much more sense, can empower your sales and save time with which you can have a better focus on core business activities. A. Perks of Outsourcing vs In-house SMM More dedicated time to your business pages, diligent efforts by learned digital marketers, cost-effectiveness with respect to hiring skill-set wise full-time team, frequent and curated posts and better knowledge of various social media platforms are some of the perks of outsourcing your social media marketing to a digital agency rather than struggling to do it in-house. B. Read the full article

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Why Outsourcing Social Media Marketing (SMM) Is The Best Option?

Social Media presence is inevitable for SMEs but marketing on either of them is quickly catching attention. A business enterprise is often worried of their investment in social media campaigns, platform specific content creation and generation of quality leads. Whether the returns are beneficial enough or they’re just putting in capital, time and efforts on online marketing. It depends on the nature of your business, team associated to handle social media content and requirement of engaging with prospective clientele online. SMM could be done in-house by the content and digital experts or it could be outsourced to an agency that takes care of the overall needs. Arslok India, a digital marketing agency that can take care of all your online marketing needs across social media platforms. In this article, let us tell you how outsourcing SMM to experienced experts makes much more sense, can empower your sales and save time with which you can have a better focus on core business activities. A. Perks of Outsourcing vs In-house SMM More dedicated time to your business pages, diligent efforts by learned digital marketers, cost-effectiveness with respect to hiring skill-set wise full-time team, frequent and curated posts and better knowledge of various social media platforms are some of the perks of outsourcing your social media marketing to a digital agency rather than struggling to do it in-house. B. Read the full article