Arslok India

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Close your Sale Everytime: 7 Most Effective Sales Closing Techniques

One of the oldest and most fascinating professions is sales. A great sales personnel is differentiated by his / her ability to complete the sales cycle. Often called out as SPANCO in short. It stands for Suspecting, Prospecting, Approaching, Negotiating, Closing and Order. These are essential stages or milestones in every sale made irrespective of the sector or business type. Closing - the penultimate stage in this cycle aims to seal the deal or bring an order for your business.  A sales professional often aspires to be a perfect closer. However, it is a hard skill to master but it often comes with experience and repeated exp     osure to selling in an illustrious sales career. At Arslok, we can enable you to master the most effective sales closing techniques. 1. Now or Never Closes These are often accompanied by an offer, discount or action to imbibe a sense of urgency. For an instance We can offer you a 15% discount for an instant paymentThat's the best & last one at this price Suited for a stagnant deal & often triggers an action with an added value.  2. Summary Closes Salespeople often indulge in FAB-ing i.e. highlighting the Features, Advantages & Benefits; especially in conclusion to a sales pitch. A summary of impressive, agreeable points on the product or service hits the right nerve with the buyer. Works like magic in B2B sales.  3. Conditional Closes Often, the prospects ask for extras or complementary services because they have an upper hand. Read the full article

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Social Signals - Right Analytics That Matter To Your Business

Social Media is the digital twin of your business enterprise. Any business that is present on Facebook, Instagram, LinkedIn or Youtube is there to engage with its prospects and convert them to clients. What helps a business to measure if a social media campaign worked in its favour, it uses certain tracking metrics called social analytics. Every social media platform has its set of engagement buttons for its users and followers. Facebook - Likes, Comments, Shares, Reactions, Views, Profile Visits Instagram stories - Forwards, Mentions, Vote / Poll results Twitter - Engagement, Retweets, Likes, Followers Youtube - Likes & Dislikes, Views, Watch time, Subscribers LinkedIn - Reach, Reactions, Comments, Connections Pinterest - Pins, Saves, Shares, Views What do they signify? As the name goes, these are indicators of the engagement any post or content gets on your business’ social media profile. They highlight the level of human interaction with the content posted across platforms. These signals strongly influence the SEO rankings, page mentions, increased reviews and decrease bounce rate of the incoming web traffic. What are its benefits to your business? It drives traffic to your website blog, SM posts, shares especially boost the reach on every platform whereas comments drive engagement amongst followers. If a business regularly posts relevant content, it drives traffic from the target demographics as a result of social media campaigns and paid promotions. Read the full article

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Effective Social Media Marketing - Grow Your Business With Arslok

If you own a small or medium business locally, social media is the place to be. Digital presence for a business is not just a consumer touchpoint anymore but an alter ego. Your social media posts define your brand, create awareness, build credibility and loyalty to potential buyers. Social Media Marketing is all about leveraging the best practices on social platforms like Facebook, Instagram, Youtube, Twitter, Quora or LinkedIn etc. and reaching your customers where they spend most of their time. At Arslok, we enable you with consultation on digital best practices for your business’ growth. Let us consider how different businesses can leverage different platforms to build customer databases and grow sales with our help. Here is a list of businesses (non-exhaustive) with top 3 platforms they can use to mature your digital presence.  Industries, Manufacturing, Software, IT Hardware → LinkedIn, Quora, FB MarketplaceHealthcare, Restaurants, Pharmacies → Youtube, Facebook closed groups, Listing platforms Retail Chains, Shopkeepers, FNGs (Fancy & Novelty Gift Shops) → WhatsApp Groups or Broadcast lists, FB page or communityBoutiques, Salons, Travel Agencies → Instagram pages, IGTV videosArtists, Bloggers, Freelancers, other businesses → Pinterest, Instagram TV, Youtube Every platform has its USPs and benefits for a business type. Listing the top practices and tips to be followed on each media platform to build a strong digital footprint. Read the full article

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How Can Going Digital Save Your Business after Covid-19?

Change is hard to attain. It puts you in an uncomfortable territory but often change brings a positive outlook; be it at an individual or an organizational level. As often talked about in the industrial circles, we are now living through an era of VUCA - Vulnerability, Uncertainty, Complexity and Ambiguity; especially after the pandemic outbreak. But it can be dealt with a resolute will to be a better version of the business we run. Bill George proposed VUCA 2.0 - Vision, Understanding, Courage and Adaptability to deal with an unpredictable business downturn. Let us discuss how you could save your business by taking incremental steps on your journey to become a Digital SMBs. As a business, it starts right from being present digitally to going totally paperless or completely digital in the name of digital transformation. Here are some quick ways in which you could safeguard your business by going digital because your prospects are online: 1. Business Listing - Search-engine, maps and B2B e-commerce Your store or plant or outlet must be listed on a search engine, Google and Apple map with a location pin. It boosts visibility, enhances leads and gets a higher SEO rank for the business. Listed business generated inflow of customers even during the lockdown. Imagine your mixer-grinder broke down and you want to purchase a new one - You’d google for nearby registered dealers and check for availability. Sale made only if you’re online. 2. Read the full article

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What Are 7 Latest Google Ad’s Features & How To Use Them?

Search engine marketing (SEM) is a marquee skill set that is ever evolving and inevitable for an enterprise to grow their business online. A website is always looking to scale up its web traffic, host queries from leads while the businesses that are selling via their social media profiles are looking for higher engagement and local SMEs are aiming for more conversions to boost their business. Google Ads recently announced new features and upgrades for its users. In this blog piece, we at Arslok India are going to help you understand these features and how you can use them more effectively in your campaigns ahead. For any other requirement in digital marketing, Arslok has got your back. 1. Google Image Extensions Currently in beta phase, using these one can specify a photo or graphic next to their search ad. Else, one could permit Google to select a picture using its machine learning capabilities. But we recommend you to go with a custom created picture that closely reflects your business. It can improve your marketing campaigns’ CTR, and the image extension option would be auto enabled by google when the account becomes eligible for it. 2. Responsive Display Ad Layouts Google has drastically improved the look and feel for responsive ads via latest creative layouts, revised dynamic ads and auto-generated video ads. Read the full article

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4 Step Action Plan for Sales Growth

4 Step Action Plan for Sales Growth As we have half completed July of the 2020 & in some countries lockdown is still in force. Companies are still struggling over fixed expenses like salary, but it’s a great time to reorganize, re-calibrate, and prepare our sales teams to hit the year-end sales goals you’ve set for them. Maybe your team has turned slightly off track since the lockdown was forced them to stay in their home. By assessing you’re your weak point in sales and creating an updated action plan, your team will have a roadmap to follow and a renewed motivation for achieving the revenue goals which you have set for your company in 2020. Follow these 4 step action plan to achieve your revenue goals after lockdown: Step 1- Analyse the Past Analysing trends in your results up to this point in last year allows you to identify challenge areas and determine the next steps for improvement. Ideally, your team should be frequently conducting post-sale analyses and documenting the findings. This process is often overlooked as salespeople are enthusiastic to move on to the next sales opportunity, but the results are really effective for creating a sales strategy moving forward. Make it a point to learn from your losses and repeat the things that have been successful in the past.  It’s also essential to analyse your sales funnel by stage. That allows you to look back and see where your salespeople are losing opportunities. Read the full article

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11 SEO Best Practices to Boost Your Digital Presence

The core essence of Search Engine Optimization (SEO) is all about enhancing the visibility of your business website in the organic search results of search engines like Google, Yahoo and Bing. To achieve that, a business must understand 3 core components – type of content people need, how search engines operate and proper promotions & optimization of your website. Following are the best practices that must be practiced by businesses who aspire to become a digital enterprise and expedite their growth: 1. Keywords Optimization & Indexing Keywords that are relevant, most searched and impactful ones must be used in your title, website articles or blogs contribute to achieve a higher rank in the organic search results. One must research the right keywords on Reddit – the front page of internet to avoid keyword stuffing. Often, blogs or newspapers attach a brief summary of writings to make it more findable in databases, it is called Indexing. 2. Utilize Untapped Keywords & Benchmark Competition The keywords can be newly made or similar to the ones used by the competitors in your industry. But if your content include the untapped keywords that others miss out on, it gives your website an edge and boosts the organic reach. 3. Optimize Title Tag for SEO It is important to include the relevant keywords as early as possible in your content, so it is advisable to include the most important one in the title followed by others in the write-up ahead. 4. Read the full article

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7 Effective Practices to Increase Sales with Social Media Marketing (SMM)?

Social Media is one of the most important touch-points for a business. There are over 1.5 Billion users across social media platforms according to McKinsey & Company. Brands and businesses across sectors leverage social media to create brand awareness, reach their target audiences and provide value-adding resources to the prospects. In our last post, we shared how Social Media Marketing can be fully or partially outsourced to digital agencies or freelancers. But in this post, we would share the most effective practices and ways to boost up sales for business using SMM across platforms like Facebook, Instagram, LinkedIn & Pinterest. 1. Lead Nurturing & Engagement - Relationship with prospects Topmost objective for a digital marketer to conduct any paid campaign or a sponsored social media activity is to reach the target group, engage them with relevant content and nurture the leads generated organically across the platforms. It enables your business in forming an ongoing relationship with the prospects who would give you business ahead. SMM fills your sales funnel with a database of quality leads and loyal users who stay engaged throughout. 2. Traverse the Path of Brand Loyalty to Brand Advocacy Brands on social media can run contests, publish polls in stories and feature customer generated content on their profiles. It enhances their engagement with customers; converting them from one-time buyers to loyal customers for your business. Read the full article

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5 Strategies to Grow Your Business With Google Maps

Google Maps is a great boon when a user needs to quickly search a listed business nearby. Are you a verified business on google maps yet? What information does a user get when searching for your business or that category on a search engine? Every local business must have a verified listing on google maps to be ranked higher in search results, be more discoverable, approachable and generate quality leads. Here at Arslok India, we can help you understand the best google maps related strategies to be leveraged for your business growth: 1. Set-up Google My Business Account It is free, convenient and intuitive to set-up an account and update your complete business profile on Google Maps. It helps your business be more discoverable, adds credibility and generates web-traffic in the form of prospects. The details required for setting-up an account are as follows: Name of the business, G-mail & a passwordBusiness category, location, service areas and contact informationFinish and manage the listing 2. Manage & Verify Your Listing Consistently After logging in, verification of the listing can be done by Postcard by mail (take 2 or more weeks)Other methods like phone or email Further, it could be managed by adding other details like website, hours of service, business description and later on it can be edited for multiple business or store locations after you have claimed it as an owner. 3. Read the full article

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7 Effective Ways to Use Facebook to Grow Your Business.

Facebook is the most widely used social media platform by small businesses (SMBs). It hosts the highest number of daily active users (1.7 Billion as per Statista) globally and the most active users belong to India (270 million). It is a great opportunity for digital enterprises to connect, engage and target the relevant audiences on facebook where they spend at least 40 minutes per day. At Arslok India, we can help you with understanding the best practices and 7 most effective ways to utilize facebook for business growth: 1. Engagement via Digital Footprint: Lead generation Facebook is an excellent medium of generating traffic for your website if your business posts relevant content for its followers. CORE (Consistent, Open-ended, Relevant, Edutainment) posts help a business in retaining the existing followers and customers. In fact, they might share your posts with good content with their friends, it builds more awareness and adds a newer lookalike audience to your page. 2. Campaigns: Brand Awareness for New Audiences Sponsored campaigns are run by a heavy majority of B2B businesses to reach audiences that fall in their target group. FB for business allows pages to build a custom audience based on certain identifiers like demography, likes & dislikes, interests, following and lifestyle habits. It can either be set up in an ad account while creating specific campaigns or added to target from an existing customer database. Read the full article

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7 Advanced Ways to Get Free Traffic That Converts

Before you hop on to the bandwagon of paid ads, sponsored campaigns and complicated SEO practices; you could follow these best practices on lead conversion right away. These are recommended by Neil Patel, a digital marketing legend who brings in huge traffic on his blog. At Arslok, we follow similar strategies on generating leads that convert and translate into business from a variety of sources. 1. Frequent Posts on Medium and Q&A Websites Like Quora If you post on platforms rich in user-generated content, there are high chances you land up qualified leads. Format and structure may vary from portal to portal, but the eventual objective is to create a pool of leads that convert from the incoming web traffic: Answering questions on Quora, online directories or search enginesMore articles on LinkedIn to generate buzz and curiosityPosting half or initial parts of a post on Medium & redirect to your website to access the full version 2. Higher Content Discoverability & Distribution on More Platforms SEO works in a dynamic manner. Most businesses benefit from sharing the same content across their social media platforms. The more the channels, the better distributed it is with a higher rate of discoverability in search results. Since search and direct visitors are the top source of web traffic. Top recommended practices to convert the incoming traffic are offer value-adding cheat sheets, strategic tactics and growth hacks relevant to your industry. 3. Read the full article

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How to Generate Leads When You Have Low Web Traffic

Leads are your business’ qualified prospects who could become your customers and contribute to your growth. They are extremely important to sustain and thrive any business where it belongs to B2B or B2C segment. Marketers depend on a host of channels to generate quality leads to be pursued by their sales team. But quite often these sources may not lead to an encouraging conversion rates so let us deep dive into the top 5 strategies to generate leads organically for any business with lower web traffic: 1. Lead Generation from Website Homepage A business website often leaves the first impression on a user. It is a moment-of-truth where one is interacting with your business digitally. Few practices that must be adopted on the website to generate qualified leads are: Appealing Call-To-Actions (CTAs) like Contact Us!Gated Content: e-books, industry reports or white papers after capturing email & organization detailsQuick links, FAQs section for ease of navigation and UX Where do you need help?Just send us a message & we will call you back!Contact Us, Now ! 2. Links to Events & Webinars in Your Content Pinned Articles, Blogs, Client Testimonials and Discussions form the ABCD of your website content that can be leveraged to boost your reach organically. When you start including links for upcoming events or webinars hosted by you, it creates buzz amongst the targeted leads which can be accommodated via urgent registrations, free entry via referrals to their network. Read the full article

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How to Generate Leads When You Have Low Web Traffic

How to Generate Leads When You have Low Web Traffic

Leads are your business’ qualified prospects who could become your customers and contribute to your growth. They are extremely important to sustain and thrive any business where it belongs to B2B or B2C segment. Marketers depend on a host of channels to generate quality leads to be pursued by their sales team. But quite often these sources may not lead to an encouraging conversion rates so let us…

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5 Secret Elements For Your Local Marketing Campaigns’ Success

Any marketing campaign’s success is measured by certain metrics like conversion rate, clicks & impressions but it is known to everyone. What makes any local SEO or PPC campaign on social media platforms successful? How can your business enterprise adapt and implement these must have elements in your future campaigns? Are you present in multiple locations within a region and want to create awareness for your brand outlets, stores or footprint, let us explore how it can be done with minimal spend and maximum returns.  Arslok India has a team of expert professionals who are sharing their knowledge in this article. Read ahead to know the secret ingredients to make your local marketing campaign successful, as per a recent report from MarTech Today: 1. Listing Management for Higher Discoverability. The fundamental pillar for an impactful local marketing is to claim listings on portals, search engines, discovery platforms and relevant blogs. Restaurants and hospitality related businesses must be listed on social media, Zomato, GoogleMaps, Dineout and TripAdvisor etc. with their most updated contact details, working hours, locations, offers. This helps in getting discovered, become more credible and better engaged with the prospects around the area of your business. More listing helps in better distribution of content with the help of aggregators, publishers and local influencers with great reach. 2. Effective Local SEO for Brand Awareness. Read the full article

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7 Drivers That Grow Your B2B Business Enterprise

Every business has its own peculiarities that need to be addressed to grow over time. B2B enterprises are different from B2C as their operations are more nuanced, involve multiple stakeholders known as buying centers and have a longer sales cycle. Similarly, there should be some differentiating business practices that help them stand ahead of the competitors or industry peers. Traditionally, businesses have been engaging in practices like trade shows or exhibitions for brand awareness and generating leads which are then targeted via cold calling or personally to convert them into industrial buyers. However, this is still in practice but the sales funnel has evolved and is more dynamic than ever. These are the top recommendations from Arslok India that would launch your B2B enterprise onto a growth vehicle: 1. Focus on CD > Only CX. Businesses have their focus on attaining a near perfect Customer Experience (CX) at every touch-point. However with changing times and aspiration, other businesses look forward to value-adds and indelible service experiences that delight them. Where CX is the minimum requirement from a service provider, Customer Delight (CD) is going beyond, exceeding the expectations with quality, punctuality and cost-effective service delivery. It improves customer retention and a scope of upselling or cross-selling to existing buyers. 2. KAM or Account-Based Marketing. Read the full article

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13 KPIs Every Sales Manager Must Track To Measure Sales Growth

13 KPIs Every Sales Manager Must Track To Measure Sales Growth What do most of the successful businesses have in common? Their hunger for success and continual outlook on improvement. Every industry has certain standards or benchmarks to track its progress. The performance of a business despite the scale or industry, is analyzed in terms of certain indicators known as KPIs. All the primary business activities like Sales, Marketing, Strategy, or Finance have their KPIs in place. If you’re a business manager or owner, this article is for you. We are going to deep dive and explore the ‘what’s, how’s and why’s’ of having sales KPIs. This will give you a clearer picture of how to track KPIs, measure them effectively and implement them practically in your business. 1. Lead Response Time Leads are often called as warm or cold. It is usually based on their turnaround time after a lead has been contacted by your sales rep. It should be lesser ideally to have better conversion rates. It can be automated using MarTech tools like LinkedIn Sales Navigator or Adobe Marketo Engage. 2. Lead-to-Opportunity Ratio It is a simple but significant metric to measure the efficacy of a sales force. It indicates what proportion of leads are being converted to a potential opportunity that could be closed as a sale order. It can be managed within an excel spreadsheet or bigger organizations do it in CRM software for each team. 3. Read the full article

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9 Reasons Why Digital Marketing Is A Boon for Your Business?

1. Your Potential Customers are Online According to a Nielsen survey, Indians spend an average of 4+ hours on their smartphones online which is well above the global average. The urban users are even more glued to their screens. Not a minute goes by where we go offline. It is a great opportunity for businesses to leverage their potential buyers’ attention. Digital presence for a local business is almost inevitable now-a-days. 2. Builds Awareness of your Business Digital Presence means having a business page on social media platforms like Facebook, Instagram or Listing Platforms like Google Maps, JustDial, Quikr etc. It helps your business in an immense way by boosting awareness, enhancing reach and visibility to a lead who is looking for a particular product or service nearby. 3. Generates Valuable Leads Let’s say you have a sports accessory retail outlet. If you don't have a digital footprint, you rely only on the incoming customers. But you can create a pull for new buyers by getting your business listed on visibility websites or platforms like Sulekha, AskMe, JustDial etc. It will give you new leads who could buy from you as now they’re aware of your outlet location, contact, offers and goods available. 4. Higher Conversion Rate & Increase in Revenue Social Media activity and digital marketing efforts in the form of sponsored advertisements can lead to a higher conversion rate from leads to buyers. It can contribute to your monthly revenue significantly. Read the full article