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Infographic Website Process

Pinterest: https://www.pinterest.com/jenna143410/plastic-straws/

Initial Sketches

Sources: https://www.ourlaststraw.org/about?gclid=Cj0KCQiAkuP9BRCkARIsAKGLE8VSbFKtNTJMubExwLFoHAuQAnTjELxq7dHSR-jUK2zTRQj2Zifv76oaApEJEALw_wcB

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Ambient Advertising: Voting Campaign

Young adults who are eligible to vote continuously have a lower voter turnout than older voters. My project partner and I wanted to create a campaign that would appeal to younger generations, particularly women. 2020 is actually the 100th year anniversary of women gaining voting rights!

1. Thumbnails

Using the Kickstart catalogue we were provided helped us come up with many ideas related to pop culture/movies.

2. Design

3. Mockup

#ARTC2304 #meangirls #voting #graphic design #ambient advertising

1. Packaging Rough Sketches

2. Finalized Label

3. Photographs

#artc2304 #graphic design #packaging #labels #boba tea

Project 2: Packaging

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#artc2304 #comdesfoundations logo

Project 1: Brand Creation

1. Research

2. USP

Ordinary spice companies don’t guarantee that their product is authentic, organic, and sourced in the most sustainable way possible. At Cut & Dried Spice Company, we make sure you know where your herbs & spices are coming from by putting the farm it came from right on the label—no secrets. We also offer a much-needed service as your kitchen assistant by listing recommended foods to go with each spice on the packaging. You’ll never have to wonder, “How should I flavor this dish?” ever again.

3. Brand Story

Here at Cut & Dried Spice Company, we believe in being honest and to the point. We want our customers to know exactly what they’re getting—no fillers, cut and dry. Our brand is for chefs from all backgrounds, skill levels, and ages. Our sustainably packaged herbs & spices come equipped with all the information you need to make your meals come to life. On every package we recommend flavors to go with different meats, vegetables, and other kitchen favorites. Think of our products as the kitchen assistant you never knew you needed. All of our ingredients come from 100% organic, fair-work farms. Look no further for your favorite, honest, premium herb & spice brand.

4. Thumbnails

In class, we chose from the thumbnails to come up with 3 digital roughs.

5. Roughs

I also paired different fonts with the chosen logo to see what was most successful.

I realized that the dots were too small so I scaled them up and changed the font from Futura to Bodoni.

6. Final

The colors chosen are found in nature and the colors of the actual star anise plant.

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P4: Interactive Infographic

Research

Thumbnails

I recalled an online trend where you had an image of jars with fear labels and you had to fill them up according to how scared you are of that specific fear. So the concept I came up with my infographic used this trend. You would start with a full jar, and as you progress with the phases of the treatment, the jar will be nearly empty. This is to symbolize the progression of your fear vanishing.