graphic design

conceptual strategies & more

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Infographic Website Process

Pinterest: https://www.pinterest.com/jenna143410/plastic-straws/

Initial Sketches

Sources: https://www.ourlaststraw.org/about?gclid=Cj0KCQiAkuP9BRCkARIsAKGLE8VSbFKtNTJMubExwLFoHAuQAnTjELxq7dHSR-jUK2zTRQj2Zifv76oaApEJEALw_wcB

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Ambient Advertising: Voting Campaign

Young adults who are eligible to vote continuously have a lower voter turnout than older voters. My project partner and I wanted to create a campaign that would appeal to younger generations, particularly women. 2020 is actually the 100th year anniversary of women gaining voting rights! 

1. Thumbnails 

Using the Kickstart catalogue we were provided helped us come up with many ideas related to pop culture/movies. 

2. Design

3. Mockup

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1. Packaging Rough Sketches

2. Finalized Label

3. Photographs

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Project One: Logo/Brand Development

1. Name Research & Pinterest board research

https://pin.it/7Myw7On

2. Thumbnail drawings 

3. Roughs

4. USP

Pearl Pop uses organic and healthy ingredients to make the perfect tea brews. The various fruity and plain tapioca pearls give an exciting pop to every sip. The company strives to make boba a household item rather than a treat you can only grab on the go.

5. Brand Story

Pearl Pop is for all the boba tea lovers. The various flavored teas and pearls allow for the perfect at home boba. Every cup is fresh and relaxing.

Pearl Pop was created to bring the comfort of boba tea shops to home. Everything is ethically sourced from the biodegradable packaging to the bonus bamboo and metal reusable straws.

6. Final Logos