Now that it’s mid-May and the temps are getting hot, peony season is in full bloom! At Local Color Flowers, our cooler is packed full with giant peony heads, thick with layers and layers of their sweet scented petals. Customers rush frantically into the shop asking “Do you still have peonies?” and then sigh with happy relief when we smile and say “Yes! We sure do! We’ve got ALL the peonies!”
Peony fever is a real thing. If you have it, you’ll know it’s not a cheap ailment to fix. Peonies are one of the most expensive flowers to purchase at any flower shop (along with roses). Since peonies truly are such a stunning flower, customers are usually happy to pay these premium prices without question “I have to have them!” However, we did have some questions about peonies’ high cost and wanted to get educated about them!
We asked some of our local peony growing flower farmers, why are peonies so expensive? They were gracious enough to share some information with us. Thanks to Butterbee Farm, Hillen Homestead and EcoBlossoms for the info!
1) High Start-Up Costs: Peony plants are expensive to begin with! The cost for a specialty peony plant can be as high as $60 for a single plant. The high cost of the plants comes from the laborious task of cultivating a new hybrid peony plant (by a plant scientist) which can take up to 10 years.
2) Slow-Pokes!: Peonies take three years to establish. Which means that once you plant a peony, you must wait three full years before you can start cutting from it. Even then, it still takes five more years to fully mature and really start producing a lot of blooms. This all means that flower farmers must invest a lot of money up front before they start seeing any financial return from a single peony plant.
3) Real Estate: Peony plants take up a lot of room! They are large plants and it’s recommended to plant them 2 - 4 feet apart, depending on the variety. They are also perennials which means that the plant comes back year after year so nothing else can be grown in that space. Having peony plants on your farm means there is less room to grow other crops which could yield more blooms and bring in longer lasting income.
4) Handle With Care: Peonies are highly perishable. Once cut off the plant, peony blooms only last for about 5 days maximum in water. In hot weather, even less. Out of water, less! Because they are so perishable, transporting peonies can be finicky and flower farmers must factor some loss into their growing budgets. That extra cost gets charged to the wholesaler or retailer, and eventually to the end consumer.
5) Burst of Glory: A peony flower only blooms once per year. If a peony plant produces eight flowers, once those blooms have been cut off, it’s done for the season. No more blooms will come back in the place of those cut. In contrast, plants like zinnias and dahlias produce multiple cuttings (so more blooms to sell and more profit to earn per plant). However, their rare availability is certainly key to the peony’s charm.
Reading this you might ask, “So what’s the point of even growing peonies if they’re so expensive?” The answer is demand. Peonies tear an emotional response out of people that is magnetic, “Must. Have. That.” No other flower compares to the peony in shape, color or scent, and can truly can take your breath away. They will win over your wallet with one heady glance.
With a little more knowledge about the peony growing process, (and all the work involved) we hope you’ll feel confident paying a fair price for every stem. This way, we can all financially encourage the flower farmers to keep growing peonies for our tables, our bouquets -for a world made more beautiful. In the end, it doesn’t seem like too high a price to pay at all.