Google is adding a new label on Maps and Search that will allow people to identify their business as being Asian-owned.
Once a business adds the label to its Business Profile, users will be able to see the attribute on Search and Maps.
Google already offers the Black-owned, Latino-owned, veteran-owned, women-owned, and LGBTQ+-owned business attributes.
The new label is another way people can support a diversity of businesses across variable products.
Customers are able to filter for businesses using the identity attributes.
Merchants can add labels to their business profile by
> logging into their Merchant Center and navigating to the “Business information” page.
> From there, you need to find the “About your business” tab and
> scroll down to the “Business identity attributes.”
> You can then click the toggle button next to the identity you want to add.
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