ASOS = As Seen on Screen
Did you know this is what ASOS stood for? What a clever little acronym that not only creates a good brand name but also tells us something about today's advertising. Advertisements are literally everywhere on the internet. I'm scrolling down Facebook and they're at the side of my feed, they're halfway down my feed on Instagram and they interrupt my story watching on Snapchat.
We don't realise that, while we're mindlessly scrolling through social media, we're constantly targeted by advertising campaigns and it's probably the best thing that ever happened for companies. Traditionally, advertising campaigns were seen in magazine spreads, or on television and it was super obvious that they're trying to sell us things. Does anyone even watch TV adverts or read magazines anymore? Why would you when you can fast forward through the ads or read magazine articles on your phone.
Big companies have taken this change in behaviour in their stride and now subtly place their advertisements down the sides of our phone screens. How genius. When I'm scrolling through Facebook, Instagram etc, I don't see them as adverts, I just see a picture of shoes I like, with a link underneath. How simple, I can buy the product within 5 minutes of seeing the advert. The adverts aren't over the top sale pitches, their just gentle reminders that we might want this new product. It certainly works for me, evidenced by my online shopping addiction.
