In 30 years, we have watched companies lose billions to a problem most of them still will not talk about openly. Not a technology problem. Not a budget problem. Not a talent problem. A data problem. Asset records that contradict each other across systems. ERP migrations launched on foundations nobody had the courage to audit first. #MROInventory that has grown for decades because deleting a line item feels riskier than carrying dead stock forever. The consequences are telling. Unplanned shutdowns. #SAP go-lives that slip by months. #Procurement teams ordering parts that are already sitting in a warehouse three sites away, under a different name, with a different code. The organisations that solve this problem do not just cut costs. They change what is operationally possible. We have spent 30 years inside this problem, across 300+ organisations, in #Mining, oil and gas, utilities, manufacturing, and infrastructure on six continents. We have seen what works. We have seen what fails. And we have learned things that do not appear in any textbook.