What is audience extension?
Efficiently & effectively reach your customers with targeted digital advertising
Proprietary Real-Time Bidding platform built on High-Frequency Trading principles. Designed to optimize performance and delivery of LOCAL display advertising.
The challenge:
The audiences on local media company websites are highly desirable and in high demand.
Local media companies do not have enough impressions on their owned and operated websites to satisfy the demand.
The solution:
Sinclair Digital Solutions can place a piece of code on the local media company’s website.
Sinclair Digital Solutions can segment the various sections of the website (e.g, news, sports, weather, etc.) into separate audiences.
Sinclair Digital Solutions can reach these same audiences when they are viewing content on other websites after they leave the TV station website
The sales team has many more impressions to sell against these highly-desirable audiences
The power of Sinclair Digital...
Inventory:
Access to the widest array of premium, brand safe digital video and display inventory across desktop, mobile phones, and tablets.
Access to 900+ billion impressions per month
Reach more than 90% of the consumers in your local area
Programmatic buying provides access to name brand sites, apps and Big Data targeting without hefty commitments
Video ads are 100% in-stream (on desktop) and non-skippable
But Jason, how does this benefit my business?
I provide my local advertisers the same media buying power as national businesses. We work together to create an effective strategy and I provide the knowledge and tools to take their business to the next level.