#augmeasure

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Augmented Reality Apps We Love

Augmented reality (AR) is one of the most exciting technologies around. As Wikipédia well defines it, “Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”

We selected a few augmented reality apps that we love: 

1. Layar 

One of the most remarkable augmented reality iPhone app ever designed, Layar captures the view from your iPhone camera using satellite data and GPS coordinates to display a virtual overlay of information about the places around you. 

2. (T)ether

This AR app allows you to use your iPad without ever touching the screen. With a little help from an augmented reality glove, users can create virtual environments on the tablet with simple hand gestures 

3. Google Goggles 

A Google Labs project, Google Goggles is your personal and virtual encyclopaedic assistant. The app alloys you to pull up info on a number of different types of objects. Goggles can read barcodes to obtain product details, translate foreign language text, add contacts by scanning business cards… oh, and solve Sudoku puzzles too! 

4. Wallit

Wallit assigns virtual walls to places throughout the world on which you can post anything with your iPhone. Just like a real wall on the street, you can see these virtual walls, and put photos, videos, or text and on them, only when you are really there. Like Facebook, it enables you to interact with your friends. Like Twitter, it only lets you write in short 140-character bursts. Like Foursquare, its digital benefits are based on where you go in the real world.

5. Augmeasure

AugMeasure is an augmented reality app that approximately calculates short distances for you. It uses a digital overlay of an inch or centimeter scale. Rough estimates of measurements to up to 30 cm can be made.

While augmented reality use is not yet widespread in Switzerland, the possibilities are infinite for brands to generate entertaining and engaging experiences for users.  

Have you used any of these apps? Know other AR apps that you greatly recommend? Make sure to let us know! We will be soon covering on our blog top Augmented Reality use by brands, stay tuned! 

T.C.