The Zombie Experiment in NYC: Zombies Go Viral and Take Over The World!
Could it be a sign of our times? Symptoms are sure known: the urge to escape reality, the irrepressible need for a more intense life, a deep fear of monsters fed from early childhood, a bad economy… Well, let’s not try and find any more excuses. Love them or hate them zombies are everywhere, online, offline, you won’t be able to escape!
In case you needed any proof that the walking dead are taking over the world, could the 7.3 million views of AMC’s latest viral campaign, the « Zombie Experiment in NYC » be a strong enough evidence of their growing power?
The Zombie Experiment in NYC
Some try and fight back, scheming with a mini-site, a YouTube channel Put Zombies Back, a Facebook game and an incredibly well-done viral ad (check below) to “put zombies back” where they belong. In this campaign from AMC, a US cable channel, New Yorkers are even transformed into zombies to prove that although scary those “monsters” do not exist. Not in real life at least.
The good thing is they are not for the total extermination of all zombies. They just want them back on their TV show, The Walking Dead. Phew! That was close.
Hats off to Thinkmodo, the viral marketing agency behind this successful campaign!
Needless to say, at Buzz Brothers we are definitely “Team Zombies”! What about you? Do you belong to our team or to the mighty anti-zombie gang?
Marketers Are You Giving Up On #Twitter? 20 Tips For Better Engagement (part 2)
After reading last week’s article about Twitter’s drawbacks, you were probably impatient to know how to manage it effectively for your company and start seeing results. Why would you bother? Well, the answer is simple: you want to make it work, because you see the true potential, and heard annoyingly a lot about those who meet tremendous success with their strategy. We don’t pretend to be Twitter gurus but here goes a list of 20 tips for better engagement and R.O.I. that are not always implemented, even by household names:
The Basics
1. Biography Biographies are very important, no matter the size of your company. Many forget that this is your main ID on Twitter. With 140 characters you need to make sure your potential follower knows about 1. Your activity 2. Your Unique Selling Proposition 3. One or two of your star products. No need to mention your location or your website (it will be underneath your biography) Try and mention one of the following too: your Facebook and/or other Twitter accounts, your blog URL or any other information you deem relevant.
2. Visual Branding It is crucial that your official account represents your visual identity, either with a creative touch (better) or sticking to your classic graphic chart. Same goes for your profile picture. Make sure it is in good quality - not pixelated - and coherent with your background and theme.
3. Social Integration You’ve got a Twitter account, you spend time on it. It is therefore essential that you publicize it. Make it easy for your followers. Be it on Facebook, on your website, on your blog, let the world know about your Twitter account!
4. "Thank you message" for followers This is a must have. In addition to your bio, if space was missing for instance, you can add other information for potential leads: about your products, your blog, Facebook presence, etc. It can be automated but if you can, keep it customised
What’s in a Tweet?
The Content
The key rule to any content strategy is to send quality information, not only product oriented, and engaging added value content that will appeal to your followers. Quantity over quality is never a good choice, although frequency is also key. That said, you will need to follow some directives:
5. Characters You have 140 characters, don’t use them all. Leave 10-13 characters ideally to make it simple for your followers to RT you, make comments. No one wants to waste time redrafting your tweet to make it fit the limit. The "new" RTs do not allow for customized comments within the tweets, so it's safer to assume your followers will use the "old" RTs.
6. K.I.S.S. content strategy: Keep It Short and Simple. Teasing is good but you’ve got to make sure people will want to click on your links and/or RT. Don’t be too obvious either, giving away all the information and making it "pointless" to click.
7. Links are very important. Tweets with no link have a much lower engagement rate. Preferably, use a URL shortener other than Twitter’s, like bit.ly or ow.ly. Even better: Buy your own customized short URL, for greater trust from your followers.
Picture from Starbucks Twitter Account
8. Images Like with every other social media platform, images help you have higher engagement. Nevertheless it really depends on the industry you're in. For some, it will be just fine to tweet mostly links without attaching images. For other industries, more tied to visual content, like fashion, luxury, FMCG, etc. you will need to increase the proportion.
9. Languages. Tricky. You don’t have that many options to make it easy to manage and avoid multiple accounts. We’d say the limit for an account is 2 languages. If your presence is truly international, create different accounts for different languages / zones, keeping in mind that you can’t cater to all needs. English is always a safe bet. Most importantly which language is using your main audience?
10. Twitter terminology Always try and use hashtags and @ mentions for better engagement. Never forget to quote your sources, using RT, MT or via. Check this for help
Engagement Strategy
Engagement is a big trending word that should not scare you. It’s exactly the same as in real-life, and it follows similar patterns. You need to listen to conversations around your brand, to care about and cater for your followers needs. It does not happen by magic, it needs time and consistency
11. Who to follow? When you’re Starbucks, and you nearly have 2.8 million followers, it does make sense not to follow everyone back. Nevertheless, when you’re a medium sized company, with a maximum of 10,000 followers, we’d suggest you to follow as many people back as possible: customers, clients, influencers, competitors, etc. Obviously, you’ll need to avoid bots or spammers, but those are relatively easy to spot (egg profile pictures, no followers, no bio, etc.) You can use Crowdbooster or SocialBro to help you with your follow strategy
12. Why following back? Following back will allow your brand to: 1. Get more followers 2. Show you care for people who took the time to follow you 3. Allow people to send you direct messages, and maybe avoid negative @mentions 4. You don’t have to worry about your timeline being “polluted”. You’ll be able to manage groups of followers within lists
13. Create public and private lists This is one of the most powerful tools Twitter offers, and it’s greatly underestimated and underused by marketers. Lists allow you to monitor specific groups of interests, leads, competitors, etc. When imported with tools like HootSuite or Tweetdeck, it becomes a powerful means to engage in a relevant way, track trends, monitor your competition and see what your followers are interested in. An example of a great public list for a B2C brand could be “our best followers”
14. Who to @reply to? You can selectively reply to your followers, providing the reply shows uniformity with your brand's tone of voice. Needless to say, you cannot avoid replying at negative comments about your brand. Negative virality is very harmful, and it can take only one tweet. Try and redirect the conversation away from your timeline whenever possible, be it offline or online. When you reply try and mention in the tweet a bit about the context – the what. Don’t forget to thank your followers from time to time for RTs
15. Who should you RT @? The one constant, no matter your industry or whether you’re B2B or B2C is to keep the conversation going. Retweeting your most faithful or relevant followers will create some sort of eagerness – having them wishing “They might RT me someday!” – engagement, and once again, show that you care. Of course, you can also RT influencers, but try and keep in mind this question: How will this RT serve my brand’s image and tone of voice?
The Planning
The important rule is to be consistent: spread out your tweets during the day and / or the week and most importantly create expectation from your followers with added value tweets scheduled weekly, e.g. Monday’s Recipe, Friday Fun Fact, etc.
16. Frequency What matters most is to send out quality content. If you have the material you need and resources, you can send on a regular basis up to 2 or 3 original tweets a day (not including replies). For medium-sized companies, 2/3 times a week is a good average.
17. Timing We’ve heard it all about what could be the perfect scheduling. The truth is there is no right or wrong timing. True, some timeslots are preferable, like Wednesdays or Fridays. But you’ll only learn about the most suitable times for tweeting by testing. What works for others might not work for you. With a little help from tools like SocialBro you can see when your followers are online. HootSuite now has an useful function called "auto-scheduling" that spots the best time slots for posting according to your followers activity and presence. Try it out and remember to monitor it to test-proof its efficiency for your brand.
18. Scheduling Now that you have a better understanding of frequency and timing, you can leverage on social media management systems to bet on bigger R.O.I. Keep in mind those tips for scheduled tweets 1. Real-time information should always prevail 2. If your scheduled tweet is a RT generally don’t send it more than 2 days after the initial tweet.
Analytics
19. Competitive watch You can learn a lot about your competition using Twitter, without them knowing you're doing so. Create alerts with tools such as Tweetbeep or Twilert about brands, products, services, etc. It obviously works for your brand too. Also, the new search system provided by Twitter is quite good.
20. Social Media Management Systems (SMMS) Until Twitter releases its integrated analytics tool, you can already work your way around main statistics provided by SMMS. Many provide free versions that can do the trick for small-medium sized businesses. Most of them have different pricings (free, pro, company account) that are adapted to your needs. Right now, there isn’t one tool that does it all. One of our favourite is HootSuite, for scheduling, analysis and searching trends. The "pro" version is only $5.99 per month, which is more than sufficient for most companies. If your company has a big social media team with many contributors, the corporate account is the best choice. SocialBro is also a great free tool for managing your contacts, analyse your audience, planning and searching your community. Other tools like TweetReach or TweetDeck are good alternatives for keeping track of conversations around your brand and analysing your tweets.
We hope you enjoyed reading this article and that you will benefit greatly from all these tips! If you have questions or other great tips to share we are here for you!
Marketers, Are You Giving Up On #Twitter? (part 1)
Twitter remains a mystery for many brands. As a result, companies are kind of reluctant to invest time on this platform and build a coherent strategy.
There are certainly quite a few drawbacks to deal with, and the comparison with Facebook is not a fair one. The question is relevant though; in times where the social ROI is the next big thing, knowing how to spread your efforts on the different social media platforms is not a superfluous luxury.
We tried to list the main concerns raised by marketers about Twitter. Those could very well be your questions:
Engagement
- You never know what’s the right number of people to follow back. All? 50%? Only influencers?
- As a matter of fact you don’t know either the right number of people to reply to. All of them? Only negative comments?
- You feel like your tweet should be rewarded the best tweet of the year award; yet the engagement rate is not looking good. At all.
- Despite all the perfect tools, you struggle to know the perfect timing to send your messages
- You don’t know what type of tweets to send. You’ve heard about not sending only marketing focused content, but what are the options then? You know what “sells”, yet you don’t want to send only funny or frivolous material. Oh dear…
Statistics
- You fail to understand why the ratio between your Facebook fans and your Twitter followers is not 1 : 1, one way or the other
- Facebook has almost reached a billion active users; Twitter, 500 million + You think your R.O.I. is safer with Facebook.
Moderation
- You can’t moderate the way you would with Facebook: no deleting or hiding messages with Twitter from followers. Blocking or reporting as spam does not delete the harmful tweet from appearing in search either.
- Conversations can simply go completely out of control. And the viral capacity of Twitter is very powerful. When negative, control damage is tricky and takes a lot of creativity and resources
Languages
- For brands with an international presence, you’ll need to choose between one account in English, or various in the most relevant languages. No targeting, like Facebook does. Talk about a nightmare in Switzerland with companies present nationwide and potentially 4 languages to deal with…
Targeting
- You can’t target specific groups of followers for your posts (like Facebook does), be it lists or you name it, or you would need to have different accounts
Analytics
- Although Facebook has still got a lot to work on to have a perfect analytics tool, Twitter integrated analytics are still inexistent, and prove to be a headache right now for marketers. The later have to rely heavily on third parties analytic tools, and it will be the case until Twitter finally releases its long due integrated tool. Soon.
If those sound familiar to you, and you can’t seem to pull through, you’re good to read next week the second part of this article, "Marketers, Are You Giving Up on Twitter? You Shouldn't! Great Twitter Tips For More Engagement". We will give you easy to implement advice on how to develop a strong presence on Twitter.
Mini-Site For Felix Baumegartner’s Red Bull Stratos Project
Today marks the launch of the multilingual mini-site for Felix BaumGartner’s incredible spatial challenge, the Red Bull Stratos project.
Wearing the all-new El Primero Stratos Flyback Striking 10th chronograph, the Austrian, ambassador for Zenith Watches, is taking the plunge in the summer of 2012 and will jump out of a capsule suspended from a balloon in the stratosphere at an altitude of over 120,000 feet / 36,5 kilometers, nearly four times higher than passenger planes typically fly.
The project will try to transcend human limits that have existed for more than 50 years and smash four world records:
- the highest manned balloon flight
- the highest freefall
- the longest freefall time
- and, for the first time in history, breaking the sound barrier with the human body
This attempt to dare atmospheric limits is fulfilling a lifelong dream for the adventurer. A true contribution to humanity, the project could provide valuable medical and scientific research data for future pioneers. Zenith Manufacture, one of the main sponsors and sole timekeeper of this extraordinarily dangerous mission, will once again prove the brand’s reliability under extreme conditions.
The Contest
In addition to the mini site, Zenith Watches is organizing a contest on Facebookoffering an exclusive chance to meet Felix Baumgartner and win special Red Bull Stratos bags. To be the lucky winner, participants will have to estimate the correct time taken by an El Primero Stratos Flyback Striking 10th watch to fall from an altitude of 36,500 meters!
Buzz Brothers wishes Felix Baumegartner the very best of luck in this incredible mission and encourages you to enter the game for a chance to meet this truly inspiring adventurer!
You surely have heard a lot about Pinterest these last few months. The visual booking platform created in 2008 has grown from a start-up to a $1.5 billion business. More than just a trend, Pinterest is the fastest growing website ever, with over 17 million users visiting every month, and now ranks as the 3rd biggest social media platform, behind Facebook and Twitter.
Needless to say all eyes are set on this hot social networking property based on users’ recommendations. Although many brands are logically keen to invest time to build up a relevant presence, some are really doing a fantastic job at being inventive and steering away from dull product marketing focused content.
Let’s have a detailed look at 5 brands that are doing it right on Pinterest:
1. Peugeot
Carmaker Peugeot uses Pinterest as a creative, beautiful and fun hub for its followers, making it compelling and engaging, most notably with its puzzle contest boards. Users have to find the missing pieces in a treasure hunt that leverages on other social media platforms like Facebook. First followers who find the bits can pin directly on the dedicated boards and win prizes.
2. Starbucks
The brand that always gets it spot-on with its social media strategy made no exception with Pinterest. Starbucks hit all the right notes: share what users like and want, make them your cherished brand ambassadors, engage in meaningful ways to foster conversations around your brand. In one short sentence: get into your fans’ heads. Our favourite board that illustrates very well this moto, is the "Coffee Moments Board", where they pin images of recipes of various drinks based on coffee and most importantly of people enjoying their Starbucks coffee.
3. Whole Foods
The world’s largest retailer of natural and organic foods uses Pinterest to share its recipes with its customers, and everything around eco-friendly behaviours in interactive boards. The inventive board devoted to the brand’s Whole Planet Foundation is a great example of what a brand can certainly do to avoid product only content.
4. Bergdorf Goodman
The New-York based retailer is a top inspiration for Pinterest strategy for any brand looking to make a lasting impression. With boards like “Shoes that make us swoon” “I have a weakness for...” "If you had $300 to spend on BG.com, what would you get?" Bergdorf found the perfect combination between lifestyle, the store’s products and shopaholics’ cravings for the latest trends and looks, that all define the brand without necessarily hard selling a specific product.
5. Sony Electronics
Sony products are all about exploring senses and sharing emotions, be it through images or sounds. No doubt the Japanese brand found a dream playground to express the company’s identity in the most creative way, with boards like “Geeky / Tech Fun” “Rooms We'd Love to Live In” (Our products took over and created a board of the rooms they wish they could call home...) and also the genius “Call Me Maybe”, self-described as "All things Phones"
What’s your experience with Pinterest? Have you spotted other Pinterest accounts worth a visit? Let us know in the comments!
T.C.
If you like what you read, join our growing community on Facebook or Twitter!
Google Play Test Ads: Simply. Brilliant. Advertising Marketing.
Simple. Effective. Original. Advertising marketing at its best. Google latest ad series for its cloud service Google Play had us very excited. Just like Apple in its finest iPod ads days, Google is becoming a serious ads creative player on its own, thanks to their advertising team at Google Studio G. The creative squad directed four very original ads, with a simple claim: "Because it’s all. Simply. Here." And a mission statement: "All your favorite entertainment, available anywhere you go." Promising!
Introducing Google Play
Unlike Apple's ad for its cloud service, Google managed to get it all right: the nostalgic trend in tech, the "I'm so tired of all these cables around!" feeling, the "Can't it just be simpler??" agony, bringing in a "low key anti-tech feel" as described by the blog the Vision Thing. In a world where commercial galactic flights are almost a reality, it should certainly not be a problem to definitely get rid of all those cables, right??
Each of the 4 Google Play Test Ads describe in a very unexpected way how all available services on Google Play (would possibly) work: Balloons: Books; Gears: Apps; Bananas: Movies; Liquid: Music. Funny and inventive, you would be missing out a great deal not watching the series below, for only 4 minutes worth of your valuable time!
Google Play Test #0923: Balloons – 14 July [Books]
"Suppose you downloaded a book from the Internet to your tablet. With Google Play, you can enjoy your books on all your devices anywhere, with no syncing."
Google Play Test #1008: Gears – 27 June [Apps]
"Suppose you buy an app on your computer to send it on your smartphone. With Google Play, you can buy an app on your computer and send it to any of your Android devices instantly, with no cables."
Google Play Test #0505: Bananas – 14 June [Movies]
Our favorite! "Suppose you use the Internet to rent a movie on your laptop. You’d need a cable. With Google Play, you can enjoy your movies on all your devices anywhere, with no cables, using bananas and mirrors."
Google Play Test #1124: Liquid – 05 June [Music]
"Suppose you download an album from the Internet to your laptop. You’d need a cable. Suppose you used Google Play. Your music is available instantly on both devices."
Which one is your favourite?
T.C.
If you like what you read, join our growing community on Facebook or Twitter!
The Dark Knight Rises: How Social Media Brings the Buzz
Unless you have been living in another planet, you are probably aware that one of the biggest and most anticipated movie release of the last 3 years, The Dark Knight Rises (TDKR) will hit theaters worldwide on July 20th.
The film's social media campaign orchestrated by Warner Bros and its numerous "Friends of Gotham City" (aka its "gold" marketing partners) has been key in creating all the hype surrounding the epic conclusion to filmmaker Christopher Nolan's Batman trilogy. The Hunger Games and The Avengers, two of this year's highest grossing movies adopted the same strategy: create and control the buzz with fragmented, misleading material, measure and adapt social media actions until and long after the movie's out there. Since the first exciting trailer on December 19th that set the Internet on fire, we've been spoiled with three more, strategically disseminated across social media platforms.
Let's take an entertaining tour of the creative moves on the social media world:
1. The Tumbler Tour - A Photo Contest
2. The Fire Rises - A Real-Time Strategy Game
3. The Dark Knight Rises - Tumbler Designer Contest
4. Imported from Gotham City - TV Spot Contest (Chrysler Sponsored)
5. The Dark Knight Rises Mapping
Other Social Media Efforts Worth a Watch
1. Gotham's City Most Wanted
Mobile Apps have also played a big part in generating buzz for TDKR. Using your iPad or iPhone camera, you can use the Gotham's City Most Wanted app to project a 3D Batman, Bane or Catwoman mask onto your face and share your creation via Facebook, Twitter, email or share to The Dark Knight Rises Worldwide Fan Activity Map.
The Dark Knight Rises movie theater display allows movie goers to record video messages as Batman, Bane, and Catwoman. It does this by superimposing a mask on users and then allowing them to send the video out to any of the many social media networks.
3. Explore Gotham City With Nokia Maps
Built to help promote TDKR, this Nokia App lets you scan the streets and explore some of Gotham City's most iconic locations in 3D with Nokia Maps. You will need to sign in via Facebook to use the app. Pretty rad if you ask us.
4. "Live Like Bruce Wayne" Contest - Go Greyhound to Gotham City
The contest by Greyhound, which relies heavily on social media support, gives fans a chance to live like billionaire Bruce Wayne, and win a VIP trip to N.Y.C.
We hope you enjoyed this tour of all the creative social media actions for the upcoming release of The Dark Knight Rises. Did you see anything more worth a watch than what was listed in this article? Let us know!
T.C.
If you like what you read, join our growing community on Facebook or Twitter!
Leap Second Bug. When One Minute Is No Longer 60 Seconds.
Y2K Millennium Bug
Let’s go back in time. Do you remember the gigantic chaos predicted for the new millennium, the Y2K bug or the Millennium bug? Damn, it failed to deliver. You can pick your side, but the total cost of the work done in preparation for Y2K is estimated at a whooping $416 billion. Those who were against spending billions and billions argue that it would have been much more efficient and cost-effective to solve the problem on a “fix on failure” basis. Relieved, to say the least, we thought that the “end-of-the-world-cult” or “the hoax of the century”, as a journalist from The Wall Street Journal called it, was just a very bad memory for taxpayers, businesses and governments worldwide.
What Does An Extra Second Take?
Nothing New Under The Sun
We will spare you the technical details and potential solutions. Worth mentioning though, “the leap second problem is nothing new. There have now been more than “25 leap seconds since they were first introduced to atomic clocks in the early 1970’s.” says Marco Marongiu – a senior system administrator with Opera Software in his blog. He adds that “a number of applications and systems still rely on some wrong assumptions, namely: every minute always lasts 60 seconds” Huh? We’re confused now! Back in school, that was one of the first things that we were taught. One hour = 60 minutes. One minute = 60 seconds. Ok, we give up for now. This problem is too much to handle for a Tuesday. At Buzz Brothers we’re very grateful for the Swiss pioneer know-how in time technology. And with a little help from our fine Swiss watchmaking clients like Hublot, Marvin, Corum and more, we will manage just fine to keep track of time. And of extra seconds.
T.C.
PS: What are YOU going to do with your extra second?
Adidas Spot for Spain's Football Team: The Past Doesn't Count
" Our motivation is to forget about the fact that we are European and World Champions, to forget that we are the team to beat. Everything starts from zero. A new jersey. A new challenge."
After reaching the finals yesterday, Spain is quite close to claiming a 3rd star on their brand new jerseys!
This spot from Adidas (nov 2011) features the new Spanish Federation jersey for the UEFA EURO 2012, with a very catchy and intriguing claim: the past doesn't count. Only the future and what you make of it.
Here's hoping this ad and their new jersey will bring them victory this Sunday! And good luck to the other finalist :)
Augmented reality (AR) is one of the most exciting technologies around. As Wikipédia well defines it, “Augmented Reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”
We selected a few augmented reality apps that we love:
1. Layar
One of the most remarkable augmented reality iPhone app ever designed, Layar captures the view from your iPhone camera using satellite data and GPS coordinates to display a virtual overlay of information about the places around you.
2. (T)ether
This AR app allows you to use your iPad without ever touching the screen. With a little help from an augmented reality glove, users can create virtual environments on the tablet with simple hand gestures
3. Google Goggles
A Google Labs project, Google Goggles is your personal and virtual encyclopaedic assistant. The app alloys you to pull up info on a number of different types of objects. Goggles can read barcodes to obtain product details, translate foreign language text, add contacts by scanning business cards… oh, and solve Sudoku puzzles too!
4. Wallit
Wallit assigns virtual walls to places throughout the world on which you can post anything with your iPhone. Just like a real wall on the street, you can see these virtual walls, and put photos, videos, or text and on them, only when you are really there. Like Facebook, it enables you to interact with your friends. Like Twitter, it only lets you write in short 140-character bursts. Like Foursquare, its digital benefits are based on where you go in the real world.
5. Augmeasure
AugMeasure is an augmented reality app that approximately calculates short distances for you. It uses a digital overlay of an inch or centimeter scale. Rough estimates of measurements to up to 30 cm can be made.
While augmented reality use is not yet widespread in Switzerland, the possibilities are infinite for brands to generate entertaining and engaging experiences for users.
Have you used any of these apps? Know other AR apps that you greatly recommend? Make sure to let us know! We will be soon covering on our blog top Augmented Reality use by brands, stay tuned!
Sébastien Loeb, 8 times World Rally Champion and ambassador for Marvin Watches was present yesterday, June 12, in the Globus Store in Geneva.
Showcasing the new Marvin watch Loeb Special Edition, Loeb sported his best smile for all his fans and bloggers specially invited for this event, with a little help from Buzz Brothers! The bloggers had the chance to meet with the champion and the Marvin team, and discover up-close the new limited edition from the Swiss watchmaker.
Here are some pictures, for more you can go and have a look at the Marvin Watches Facebook fan page
Following recent reports that Facebook is considering a membership option for children under 13, one might wonder: will soon Facebook become the new cross-generational bridge from the cradle to the grave?
Copyright celebritybabies.com
A financial analyst suggests that Facebook will disappear by 2020. Really?? Nah, not a chance. Don’t get us wrong, we’ve been as alarmed by Facebook IPO’s disastrous results and alleged illegal insider trading that you have. Not to mention Facebook’s frail advertising model, not even talking about users’ constant privacy concerns. Despite all its flaws, Facebook is here to stay.
Copyright etsy.com
The evolution from the social graph to the open graph in the last 5 years is certainly a good example. The Open Graph, “a way of representing connections between pieces of data” brings together the best of both worlds: enabling users to get a better online experience, advertisers and companies to gather more information on fans and prospects that they could ever have dreamt of, and Facebook… to play the part of the master of ceremony. Every single move the social network has made in the past months was a shift towards a greater integration of its social business model.
Copyright oblio.com
The Timeline, the social reader, the social music player with Spotify, the social photographer with Instagram, your Timeline movie, future membership option for kids under 13… all these features were designed to capture audiences from the cradle to the grave. By the way do you know how difficult it is to close a Facebook account when someone dies? Very. To loop the loop, let us wish the Egyptian baby girl named Facebook to honour the social media site's role in Egypt's revolution, now 1.5 years old, a long and very entertaining social life, on and off line.
Like it or not, the good “old” Facebook is here to stay! (and while you're here don't forget to "like" us on Facebook :)
We love us some science fiction. Even more when it becomes reality! With its new technology, Leap Motion is making a little revolution in the intelligent touch-free market.
So what exactly is The Leap? The booming US start-up defines it as “a small iPod sized USB peripheral that creates a 3D interaction space of 8 cubic feet to precisely interact with and control software on your laptop or desktop computer.” It also “senses your individual hand and finger movements independently, as well as items like a pen. In fact, it’s 200x more sensitive than existing touch-free products and technologies.” Co-founded four years ago by David Holz, a mathematician conducting research for NASA on fluid mechanics and Michael Buckwald, previous CEO of Zazuba.com, the pair now says it’s time to have fun!
At Buzz Brothers we are more than impatient to get our hands on the Leap and start designing new website experiences!
A “brainstorming” session in Vevey with Buzz Brothers’ fine team reunited!
Despite a chilly weather for a month of May, with a low 5°c, nothing could stop Buzz Brothers Geneva's enthusiasts to go and meet Vevey's finest and bravest!
Drum session, barbecue, hammock... a very pleasant and stimulant atmosphere (you bet!) for a great brainstorming session for our fine team reunited in Vevey's offices!
Feel free to drop by and say hello if you like what you see! ;)
Mini-reels? Yeah, why not. Printed portfolio? Can be nice. Dynamic portfolio? Hell yes!
Buzz Brothers wanted to give you a comprehensive overview of its works with a one-of-a-kind dynamic portfolio. Websites and blogs we designed and developed, community and content strategies we conceived, viral operations we imagined, and also Facebook advanced design and development… With our newest portfolio, you will be able to have a true feeling of our creative touch and technological know-how! From Hublot to Honda Moto Suisse, from PrivatAir to Marvin Watches, our works are described per type and per clients for an easy and entertaining browsing.
Come and have a look for yourself and tell us what you think about it!
Samba, Digital and Social Media: Brazil becomes the 2nd biggest country on Facebook and Twitter
Brazil just surpassed India as the second biggest country on Facebook, with more than 46m users – a 22% increase over the last three months – Social Bakers reports. After becoming the second country on Twitter this January, Brazil proves again that its digital expansion is only in the building.
Source: Social Bakers
According to the social media analytics firm, “Brazil owes its good results [on Facebook] to brand names constructing high social recognition and a proactive and creative technique in gaining more followers” – specially in the FMCG, alcohol, attractiveness and style sectors”
Source: Social Bakers
Taking a closer look at what may appear like a surprising ranking for non insiders, this top 10 is a perfect compilation of Brazilian memes (and prejudices): beer, beauty, sweets and soccer. Most notably, cultural and society factors play an important part in this outstanding growth on both social media platforms. Until very recently, Orkut, Google's social network was predominant, counting more than 30m users. Nevertheless, the migration from Orkut to Facebook benefited from an increase in users from the operating class, while originally Facebook users belonged to the upper class.
For Twitter, Marcelo Satn'Iago, interactive media specialist and member of the IAB Brazil advisory board notes the importance of microblogging in the entertainment industry 'All public figures, TV stars and football players are on Twitter,' he says.
Opportunities for marketers across social and mobile are manifold. In a country where internet advertising including search is going strong, together accounting for 10% of total media advertising in 2011, time has come for international companies to learn how to dance the samba!
Shooting for Corporate Film for PrivatAir @Geneva Airport
An entertaining morning at Geneva’s airport tarmac digging into the bowels of a Global 5000! Check out these backstage images and video of the shooting of PrivatAir’s future corporate film. Thanks to all the team at PrivatAir and stay tuned for more!
