Differentiating BENEFITS Web video and video e-mail marketing can differentiate yourself from competitors in many ways. 1st Stand out from the crowd - While everyone's ramping up its budget to send plain text e-mail, you can send video e-mail to gain a competitive advantage. 2nd Remember - It is proven that the combination of audio and visual stimulation increases retention. 3rd Stay at the tip - Web video and video e-mail is a staple of communication, they are not going away. The use of this new medium will only increase. 4th Be a leader in your field - the use of Web video is on the rise, but it has not yet reached the mainstream market. 5th Put a face to the name - for the most part, likes to do business with people they know. Video e-mails let your ability to get to know you before you even meet them. 6th Capitalize on your greatest assets ... You and your team - Unlike the copy, you and your team can produce promotional videos with little more than a $ 60 webcam. Sales copy can be expensive and time consuming to authors. The difference between making a sale and losing a customer can often be as simple as putting the human touch - that's you and your team! 7th Improve your credibility - When people can see and hear you talk about the benefits of your products and services, they are much more likely to trust you. When you have confidence, you have sales. Better communication BENEFITS we could all stand to benefit from improved communication, and now with video email marketing techniques, and web video in general, we can make significant improvements in the way we deliver our message. 8th Say it right the first time - as opposed to a live presentation, video is recorded. This means you can play it once, and use it over and over again. So if your tired, seedy, or even sleeping, you can send a recorded message and you know it will be presented to the right. 9th Eliminate Confusion - We've all got to passive-aggressive plaintext email from a colleague or friend. When we actually talk to them later, we find that we were wrong. This is due to the lack of nonverbal cues, such as body and facial expressions. 10th Provide better customer service - Videos can be produced quickly and easily, but the perceived value is much higher than a phone call or plain text e-mail. The end result, more satisfied customers. 11th Contact with customers and prospects all over - just like regular email, send video emails to your neighbor or delete all around the world with the click of a button. 12th Reduce calls to customer service - When you do a better job addressing your customers' questions and problems, you reduce the number of times they contact you for help. Web Video allows you to communicate more effectively. Therefore, when you respond to customer inquiries with video email, you can give better answers and your customers do not need to contact you so often. 13th Increased consistency in your marketing efforts - consistent and clear message of marketing leads to customers and prospects who understand who you are and what you offer. When they are ready to buy, they will probably think about you. With video email marketing, you have a library in every video you've ever sent. Examine them to ensure consistency and have your team review them as well. Now you're all on the same page. 14th Use video to educate - without a doubt one of the best ways to sell is to take an authoritative tone with prospects. Teach them about things that interest them and help them in their businesses. Mix the contents of how you fit into this without being intrusive. If done correctly, your prospects do not even realize your selling them. 15th Reach out to younger customers in their area - the world we live in constantly evolving and changing. Business and marketing is no different. The increase in the Internet, and more recently, desktop video, is undeniable. More people watching video online every day. Make sure that some of these films are yours. 16th Establish Cross Sells - Part of what makes video e powerful is the set of exit links on the page of your video. When you record a video, you can include links on the side of the screen that leads to all the information you want. This creates a great potential for soft-sell and call to action. "Click on the link to the right to take advantage of this offer today!" Process Improvement BENEFITS refining processes is one of the quickest ways to increase efficiency, resulting in a significant savings in both cost and time. When you use the web-video, you not only refine the process, you develop it. Plain text can only say so much. The video takes your processes through your message to the next level. 17th Prime your prospects before you meet them - with video email marketing, you can insert video clips into your routine to speed up the sale process. When you speak with a view over the telephone for the first time, ask for an email address and send him a video email instead of a plain text e-mail. Now he is getting to know you, one of the first steps in making a sale, and you do not do anything beyond hitting the send. 18th Say it is easier than writing it - good at talking but not at writing? Even if you are skilled at it, you can probably think of a more profitable, or enjoyable use of your time. With video email marketing, you can reduce your time on your keyboard and improve understanding at the same time. 19th Automating training of new recruits - Web video, you can create training videos to automate yourself out of teaching the basics (and more). When you bring in a new team, getting them access relevant training videos at home or elsewhere. When they are ready to begin, they will have a solid foundation for growth, and you have much more time. 20th Reduce Repetitive Conversations - Did you ever feel that you have the same conversation over and over again? Web Video provides an easy solution. Record your answers and mail them to the people asking the questions. As time passes, you have more and more answers in the library, freeing you from a growing number of repetitive calls. 21st Deliver rich content quickly - The need to convey a complex idea or a concept, but has not long to do it. Make a habit of condensing ideas into short, informative videos. You save time and keep the viewer's attention better. You have more time to focus on other things and you have a higher interest rate outlook conversion success. Emotional benefits Emotions are an important part of humanity. People often make their purchase decisions based on an emotional reaction. Video e-mail marketing can capture the imagination of your customers and clients in a way plain text can not. With web video you have more time to enjoy the things that really matter, because your videos will work for you. 22nd Spend more time with your loved ones - Video email marketing is as effective as it is cheap. By the time you save you can spend more time with those you care about and with the money you save on marketing, you will be able to afford some time off. 23rd Nurture customer relationships - Relationships take time and effort. Strong relationships are not built overnight. With web video and video e-mail, you can create videos to remind customers that you are thinking of them and that you care. Send videos to wish your customers a happy birthday, or to inform them about some new and interesting tidbit that you just learned. Building and maintaining relationships takes time, but with web-video that you can do more in less time. 24th Create Reports Automatically - With a CRM system is a great way to increase efficiency. When you integrate your video with your CRM, the product is automated video email marketing. Now, if an opportunity to visit your website and signs up for your mailing list, the system takes over and you do not do anything ... in addition to cash checks of course! 25th Make them feel special - that someone feel special is one of the fasted way to convert them from a prospect to a customer. For a video, even a pre-recorded one, and they are likely to feel that they get special attention. And what did you send that video cost you? Nothing but the two seconds it took you to cut and paste the link and click Send. 26th Building trust online - Try to make a sale but to build trust first. You will probably find it hard to convert prospects into paying customers. Instead, try to create an intro video and a movie video. Send them to your prospects and let them get a feel for who you are and what you are all about. Your prospects will appreciate your patience (if you call a few days of patience) and will likely reward you with their business. 27th Add a personal touch - The personal touch is the little extra that you do to show your customers and prospects that you care. It can be as simple as recording a video once, and then sends it out to every new prospect you receive, or all of your loyal customers. How does that expression? Give and you shall receive. What you get back is more business. 28th Put The Human Element back in your marketing - Some people balk at the prospect of an increasingly wired world. Like it or no, it's our future. Video email marketing allows you to reach out to these people like no other on-line method does. True, you can utilize traditional media, but who wants to spend money in web video comes with a low, flat monthly fee? 29th Contact with friends, family and loved ones when you travel - Just because you have to leave home does not mean you have to miss interacting with those you care about. Send a video email to remind them you care. 30th Develop and strengthen Affiliate and JV Relationships - Relationships are based on the interaction between two people. This is the same whether you're talking about customer relations or with partners. Use Web Video to stay involved in the lives of your partners and you will probably want a stronger relationship. Take time to ask how things are going with a quick video email, and the responses you receive can be very useful. 31st Show that you care - Nothing says you care to take time out of your day to connect. Time is our most valuable resource and something you can not go back. With web video, you can create non-selling videos for the sole purpose of showing people you care. The best part is, you can do it once and then reuse it with everything you and potential customers. Now take the time to say that you care very little time at all. Time and cost SAVINGS BENEFITS Save time and make more money with web video. Get a dent in your to-do list, or take time for yourself. What you do with the extra time and money is up to you. 32nd Save money - As far as benefits go, it does not get much simpler than that. Video email marketing is cheap. When you compare the cost with value, the expense is insignificant. You pay one low monthly fee if you send a video e-mail or 10,000. Let's see you say that about a newspaper ad. 33rd Create standard answers for the FAQ - Creating standard Web video to frequently asked questions will facilitate customer service and increase customer satisfaction. Play the video e-mail to help customers and save the best answers reused. The best part is that when you get better, your customer service better. 34th Make money while you sleep - Video e-mail marketing and web videos, you can record a video once and reuse it indefinitely. When a video is created, it can be seen at any time, day or night. So whatever time your prospect decides to check her inbox, you are there waiting to make a sale. 35th Go Green-Want to help the environment and save money doing it? Save gas and money with web video. Use video e-mail you can filter your prospects, so you only travel to meet the most likely to buy. You can easily save enough gas to pay for your membership. 36th Save time - Creating videos is that to create an army of clones with the sole aim to help you make more money. Your clones answer questions for you. They help train new employees. They sell prospects on the value of your product or service at 3 am on the other side of the country. What do you do when your clones do all these things to you? I do not know, that part is up to you. 37th Maximize your efficiency - each video email you send, it is reusable takes a different task from your plate. The more reusable videos you record, the more time you save. Video email marketing allows you to focus on the most valuable activities you perform. SALES IMPROVEMENT BENEFITS Good marketing can mean the difference between success and failure. Incorporate video e-mail and web video in your marketing efforts will increase the effectiveness of your copy exponentially. That said, marketing is often expensive, and it can be difficult to see the ROI on marketing dollars spent. Video Email Marketing you can fix your hard costs, no matter how many videos you send out. 38th Add Wow Factor to your marketing - One easy way to wow your customers and prospects is to send them a video. Web Video allows you to create dazzling presentations and encourage viewers in ways that are impossible with traditional e-mail. Video e-mail marketing becomes reactions. 39th Add professionalism to your daily communication - video e-mail allowing you to appear more professional with no added inconvenience or cost. The recipients will receive a video in their inbox, which is surrounded by your name, phone number and name of your company. With the addition of a custom template, you will be able to include your logo. 40th Generate Buzz - Web video is a hot topic in the media. When someone receives a video e-mail, shows he is often it to others. Every time they do, more people are exposed to your message. The resulting buzz leads to interest you and what your business does. 41st Capture the power of television without having to pay - Video is powerful when used correctly, produces results. Therefore, you pay a lot of money to market yourself on this medium, but with no guarantees about who will follow. With video email marketing, your videos are on-demand. This means that they are waiting for the recipients mailbox. Web video has the same advantages as video on TV, but not the cost or limitations of time. 42nd Take your CRM to the next level - Do you use customer relationship management software? In that case, you can continue to use it the same way as before, except with the addition of videos. Include a link to the text of the e-mail to send what video you want. You can use video to enhance the written word or replace it. It is up to you. 43rd Track Success Rates and marketing dollars - With the web-video technologies, such as that provided by Jive system, you can see exactly how good your video message out and measure success. You have the power to see how many people opened the message and how many people actually watched the video. With the addition of a CRM system, you can see then how many have chosen to buy after watching your videos. Now you know exactly where your marketing dollars are going and where you can improve. 44th Soft Sell effort-Exit Links, links on the page of your video, put your message in front of prospects innocuously. While watching video, they are exposed to these links, they can click on to learn more. People have become accustomed to doing their own research online, and this plays into this trend. If you prefer, tell your viewers to click on the link. 45th Maintain Top-of-Mind Awareness - Top-of-Mind Awareness is a good way to ensure that when potential customers have a relevant need, they think of you first. Web Clips has no marginal cost, so you can make as many as you want, keep your value and your message with your prospects. For regular video e-mail to your list and inform them of your value. BASIC (full) BENEFITS video email marketing has many individual benefits, and web video. In this section I will summarize some of the general benefits of web video and video e-mail marketing. 46th Sell more with less effort - When you use the video email marketing and web video, you will reduce your workload and improve your success, so when you take the time to reach out to one view, you will have less wasted work. 47th Generate More Referral Business - Customers refer people that they have had a good experience. When you provide excellent customer service, you are more likely to have satisfied customers and receive referrals. As Web video allows you to do more with less, it only makes sense to use it leads to more referral business. 48th Increase profitability - Video e-mail marketing allows you to reduce waste of energy to do with a future that never convert to paying customers. Such a prospect drain your resources: time, money and morality. Why not let your Web video deal with these views while you focus on them to help you pay the bills? 49th Keep Customers for Life - If you keep your customers happy, they probably never leave you. It would not make sense for them. You take good care of them. You send them regular videos that show you care, and have very informative videos on your customer service site. When they need more help than the videos that provide, to speak with a man on the phone or through online video conferencing because your CSRs actually have time to talk to people. They are not bogged down with repetitive questions and information. As a result they are happier in their work and it shows. One of those first steps to keep customers for life is to communicate with them. Video email is a good way to explain and show you care. 50th Create a scalable business model - Using video email marketing and CRM, you can create a business model that is ready for all levels of growth, no matter how fast. The last thing any businessman wants to do is be unprepared for growth. The consequences of such a mistake would be catastrophic. So do not miss any opportunities. Use Web Video to manage your customer service, nurturing, and marketing and you will be ready to handle an unlimited number of clients with minimal need for additional staff.
