𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰?
According to Next Move Strategy Consulting, the 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗥𝗼𝗯𝗼𝘁 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 was valued at USD 107.6 million in 2023 and is expected to reach 𝗨𝗦𝗗 𝟳𝟲𝟯.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 by 2030, with a projected 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟯𝟭.𝟭% over the period 2024-2030.
𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗙𝗥𝗘𝗘 𝗦𝗮𝗺𝗽𝗹𝗲
𝐖𝐡𝐚𝐭’𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐠𝐫𝐨𝐰𝐭𝐡?
Growing investments in R&D are helping Australia push advances in robotics software—AI integration, simulation, and control systems are being enhanced.
Rising labour costs and workforce shortages are making automation and robot software more compelling for Australian businesses aiming to maintain productivity and reduce reliance on manual labour.
The development of digital twins and simulation software presents new opportunities to model, test and optimise robot deployments before full-scale rollouts.
𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐚𝐡𝐞𝐚𝐝
A key restraint is the high upfront investment required for robot hardware, which can limit adoption especially among small and medium enterprises (SMEs) in Australia. Even if software is ready, getting the full system deployed is cost-intensive.
𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁:
ABB – Global automation leader offering comprehensive robot software ecosystems.
NVIDIA – Enables robotics simulation and AI-powered motion planning capabilities.
IBM – Provides cognitive robotics and intelligent automation solutions using advanced AI.
FANUC America Corporation – Delivers integrated software solutions that work across industrial and collaborative robots.
Teradyne – Supports robot software development and testing in automation systems.
𝐈𝐧 𝐬𝐮𝐦𝐦𝐚𝐫𝐲,
As Australia accelerates its shift toward more automated, smart manufacturing and service operations, robot software is becoming a significant growth area. With strong projected growth, targeted drivers and evolving technology stacks, the market offers promising opportunities—especially for companies that can help lower barriers to entry and tailor solutions to local needs.












