An FMCG product may show “in stock” in the system while the retail shelf remains empty for hours, sometimes even days. For modern trade reta
Modern trade stockouts are not always caused by low inventory. In many cases, they begin with inconsistent product data and barcode mapping errors. As FMCG operations become more connected across retail and distribution systems, accurate product identification plays a larger role in maintaining shelf availability and inventory accuracy.
Businesses following the GS1 standard are generally better positioned to reduce operational friction, improve replenishment efficiency, and maintain stronger retail visibility. It is because in modern trade, shelf availability depends heavily on how accurately products move through the system behind the scenes.