Avery Dennison at The Battery Show 2025
Avery Dennison will return to The Battery Show Europe 2025 in Stuttgart to showcase its latest innovations in pressure-sensitive adhesives and RFID technologies — designed to meet the evolving needs of electric vehicle (EV) battery manufacturers and OEMs.
Under the theme 'Making Possible,' the company will present how its solutions connect the physical and digital to ensure safety, performance and longevity across the battery lifecycle. With a portfolio that spans bonding, insulating, protecting and tracking, Avery Dennison supports every layer of EV battery design — from cell to pack.
“We’re focused on delivering solutions that help our customers meet the industry’s toughest demands,” said Martin Dolezal, marketing manager, automotive and energy storage. “Whether it’s enhancing thermal management, achieving digital traceability or reducing material impact, our technologies are built to perform in real-world conditions and ready for what’s next.”
Performance tapes: Electrical insulation and tailored venting films
Attendees will find out more about two key tape technologies essential to modern EV battery architecture, including electrical insulation films that deliver robust dielectric protection for critical components like cell connections, busbars, module plates and cooling ribbons. Designed as a high-performance alternative to coatings, these thin yet powerful films enhance thermal flow while meeting demanding electrical insulation needs.
Attendees will also discover the benefits of venting films that tackle one of today’s most complex battery challenges: balancing airtight protection with emergency pressure relief. These engineered membranes block moisture and particles under normal conditions — but when thermal runaway occurs, they release gas and heat while shielding neighboring cells.
“Effective venting and insulation are essential for thermal control and system safety,” said Andrew Christie, business development manager, automotive. “With growing complexity in cell-to-pack designs, we deliver reliable solutions that meet those functional and regulatory challenges.”
Label and packaging materials: Lightweight and sustainable innovations
New from Avery Dennison is a composite current collector — a PET film coated with a highly conductive metallized copper layer — offering a safer, lightweight alternative to traditional copper foil in anode applications. By reducing material mass and thermal risk, this solution enables easier processing, potential mileage gains and greater design flexibility for battery manufacturers.
Also featured are electrical insulation wrapping films made with up to 70% post-consumer recycled PET. These solvent-free solutions are available in single and dual-layer constructions, supporting enhanced safety and material flexibility. A range of color modifications and flame-retardant enhancements is also available for customers looking for customized performance.
Yongle: Next-generation PVC 2.0 low-VOC tapes
Avery Dennison Yongle will showcase its new generation of PVC 2.0 low-VOC tapes, engineered for automotive interiors and environments where low fogging, odor and emissions are required. Using a patented UV-cured hot melt adhesive and solvent-free coating process, the tapes eliminate low-molecular-weight plasticizers and leave no solvent residue.
“As sustainability and interior air quality become higher priorities, our PVC 2.0 tapes provide OEMs with a future-ready solution,” said Lisa Zhuang, senior sales manager Yongle EU. “They’re proof that innovation and responsibility can go hand in hand.”
Intelligent labeling: Connecting the physical and digital
With a growing need for traceability and supply chain transparency, Avery Dennison will also spotlight its RFID-enabled labeling solutions — designed to create a digital twin of the battery or component they’re applied to. As the world’s largest UHF RFID inlay manufacturer, Avery Dennison enables EV battery makers to unlock item-level tracking, support compliance and deliver full lifecycle visibility from cell manufacturing to pack integration and end-of-life.
Providing global coverage and local support, Avery Dennison combines material science expertise with forward-looking innovation to help customers meet the evolving needs of the EV battery industry.
