B-Gyaru Fashion: The Rebellion Against Japanese Culture
Ganguro, mango, rasta, and now...B-Gyaru. A rising subculture, that can be found all throughout Japan. From the rural areas to Tokyo, B-Garyu is now the latest style of the youths. Anyone in this style, physically appears to be superficial,self absorbed, and extremely commercialized.The Japanese women who embrace this subculture, say that the subculture allows them to express themselves. Sound familiar?
Classified as a form of youthful rebellion, gyaru stems from a revolt against traditional Japanese culture. It is a way for young people to go against the constraint that are imposed onto them from birth. Gyaru is an outlet, but it comes with a price. The use of another group's culture as a tool of rebellion. Is this ethical? Well, B-gyaru focuses on the stereotypes of African American culture. Inspiration for the phenomenon is mainly derived from rap videos, movies, and over-exaggerated ads from the west (The United States).
Heavily tanned and bronzed skin, heavy makeup, large chain necklaces, hoop earrings, piercings, revealing clothing, and loud makeup; are fundamental aspects of the look. But there are those who may be offended by this movement, mostly due to the poor taste in sensitivity to another group. Read more at VICE.