M&T's plan to use in-house data rather than cookies in messaging
M&T’s plan to use in-house data rather than cookies in messaging
M&T Bank is focusing on first-party data as a way to personalize the interactions it has with its customers. “A lot has been written about the ‘death of the cookie,’ ” said Chris O’Brien, vice president of marketing technology strategy at the Buffalo, New York, bank. “How do we get good at leveraging first-party data and using that within digital-media strategies, rather than relying on more…
View On WordPress










