Aug 12, 2019
In One Sentence: Hal Ito, Managing Director, BBDO Japan
August 12, 2019
In one sentence, how do you define effective marketing?
Effective marketing happens when creativity increases the ROI dramatically, sometimes ten times bigger than mediocre marketing; effectiveness should be judged based on this relationship.
Hal Ito served on the Final Round Jury for the 2019 APAC Effie Awards competition.
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