In One Sentence: Hal Ito, Managing Director, BBDO Japan
August 12, 2019
In one sentence, how do you define effective marketing?
Effective marketing happens when creativity increases the ROI dramatically, sometimes ten times bigger than mediocre marketing; effectiveness should be judged based on this relationship.
Hal Ito served on the Final Round Jury for the 2019 APAC Effie Awards competition.
Read more posts from the APAC Effies >
Read more from Effie winners & judges "In One Sentence" >
In One Sentence: Charlie McDevitt, Group Account Director, McCann Melbourne
February 4, 2019
In one sentence, what is the best advice you can offer marketers today?
It is essential to take the time to really define your brand’s reason for being, and then invest time and resources to enable that story to be told in the most creative and interesting way possible.
Charlie McDevitt is a Group Account Director at McCann Melbourne. McCann Melbourne and University of Melbourne partnered to create the “Made Possible by Melbourne” campaign, which won the Grand Effie at the 2018 APAC Effie Awards.
Read our interview with Charlie about the winning work.
(Slideshow: Map of countries that held awards galas in April-June 2018; Winner photos)
July 11, 2018
From April to June 2018, twelve Effie Awards programs held their annual galas to recognize ideas that worked: Croatia, APAC, Russia, Turkey, Singapore, Switzerland, Colombia, Perú, North America, Serbia, Romania, and Korea.
Competitions across the globe continue to add new award categories to reflect changing markets and technologies and attract a greater breadth of entries. For example, Effie Colombia added “Positive Change” categories this year, and Effie Switzerland expanded to include "Media" and "Brand Campaign” categories. Meanwhile, over 30% of entries into the 2018 Effie Singapore competition were entered into categories new to the program.
Many programs also observed an increased volume of entries this year, including a 64% increase in Russia.
Below, read highlights from recent galas and dive into the winner lists.
2018 Effie Awards Croatia - 4/13/2018
10 trophies awarded in 7 categories - 4 Gold, 2 Silver, and 4 Bronze.
“Žuja is the Law” (2015-2017) by Zagrebačka pivovara & BBDO Zagreb (with contributing agencies Universal McCann, Degordian, and Pragma komunikacije) was awarded the Grand Effie, plus a Gold Effie in the Long-Term Effectiveness category.
Australia retained its No. 1 position in the region with 31 metals, followed by India with 20 and China with 9.
The University of Melbourne and McCann Melbourne earned the Grand Effie award for the campaign “Made Possible By Melbourne”. The team also earned the titles of Brand of the Year, Marketer of the Year, and Agency of the Year as well.
This year, the competition also saw greater participation from a number of independent agencies, such as winners BMF, Edelman, Medulla Communications, and Special Group.
Winners | Finalists
2018 Effie Awards Russia - 4/26/2018
82 trophies awarded in 40 categories - 18 Gold, 29 Silver, and 35 Bronze.
Receiving the top spots in this year’s company rankings were: Mars - “Company of the Year,” BBDO - “Agency of the Year,” and Friends Moscow Agency - “Independent Agency of the Year.”
Winners | Finalists
2018 Effie Awards Turkey - 5/9/2018
70 trophies awarded in 36 categories - 20 Gold, 18 Silver, and 32 Bronze.
Effie Awards Turkey celebrated its 10th anniversary this year. In this year’s competition, the three categories with the highest number of applications were Special Occasions, Telecommunications, and Branded Content.
Winners
2018 Effie Awards Singapore - 5/10/2018
14 trophies awarded in 9 categories - 3 Gold, 6 Silver, and 5 Bronze.
Effie Awards Singapore celebrated its 16th Annual competition this year. UOB & Income emerged as the top brands for the evening, with UOB winning 2 Gold Effies and Income winning 1 Gold & 2 Silver Effies. BBH, Ogilvy & Mather, Asatsu-DK, DDB, JWT & Entropia were the top-winning agencies.
Also of note, more than 30% of this year’s entries were submitted under newly introduced categories.
16 Effie certificates and a special "Influencer Campaign” award won by Microsoft were also presented.
The Gold Effie recipients were Mini-Migros (Brand Experience), Kids by Vögele Shoes (Activation), CSS Autumn campaign (Media), Die Mobiliar (Evergreen) and LOVE LIFE (Comeback).
Also of note were the two new categories this year: "Media" and "Brand Campaign.”
Winners | Finalists
2018 Effie Awards Colombia - 5/10/2018
73 trophies awarded in 33 categories - 21 Gold, 28 Silver and 24 Bronze.
Effie Awards Colombia held its 12th annual awards ceremony this year.
"From Social Network to Network of Donors” by Sancho BBDO and la Cruz Roja was awarded the Grand Effie for its integrated idea, and Sancho BBDO was also recognized as Agency of the Year after winning 30 total Effies in this year’s competition.
This year also marked the launch of Effie Colombia’s “Positive Change” category, which recognizes and promotes effectiveness in social and environmental cause-related campaigns.
Winners & Finalists
2018 Effie Awards Perú - 5/30/2018
46 trophies awarded across 25 categories – 16 Gold, 20 Silver, and 20 Bronze.
The Grand Effie was awarded to MiBanco, Zavalita Brand Building, & OMD Perú for the “Escolares Útiles” (“Useful Schoolchildren”) campaign (view the work here).
Winners | Finalists
2018 North American Effie Awards - 5/31/2018
Over 100 trophies were presented at the 2018 North American Effie Awards gala. The Power of SHE aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie.
The rankings for the most effective marketers were also revealed at the end of the gala. The highest ranking companies: State Street Global Advisors (marketer and brand), IPG (holding group), McCann Worldgroup (agency network), McCann New York (agency office) and Droga5 (independent agency).
Winners
2018 Effie Awards Serbia - 6/13/18
History was made at the 2nd Annual Effie Awards Serbia with the first Gold Effie to ever be awarded in the Serbia competition, earned by Leo Burnett/Publicis One and Vip Mobile for the “Be NEO” campaign.
Top-winning teams included Leo Burnett/Publicis One & VIP Mobile, awarded three Effies; McCann Belgrade, awarded two Bronze Effies with Koncern Bambi and The Coca-Cola Company; and Ovation BBDO, which took home two Bronze Effies with Unicredit Banka and Heineken Serbia.
Winners
2018 Effie Awards Romania - 6/14/18
31 trophies awarded to 12 companies - 9 Gold Effies, 12 Silver Effies, and 10 Bronze Effies were awarded.
“TOGETHER FOR MagicHOME” by Jazz Communication & MagicHome took home the Grand Effie.
“The winning ingredients were a mix of maturity and creative solution proposals, a healthy dose of courage and focus on the consumer,” said Nicoleta Eftimiu, Country Manager Coca-Cola Romania and Moldova and Jury Lead, 2018 Effie Awards Romania.
At the 5th Annual Effie Awards Korea, “Stop Downloadkill” by the Busan Metropolitan Police Agency and Cheil Worldwide was awarded the Grand Effie. The campaign achieved success in deterring the distribution of illegal hidden camera videos on online black markets.
In reference to this year’s competition, Eunkyoung Han (Head of the Executive Committee, Effie Korea, and Professor of Media and Broadcasting, Sungkyunkwan University) commented that “the works submitted were of world-class level, bringing great insight into what makes a campaign successful.”
