Blogging is the most instantaneous style of publishing but more of a broadcast of a person's thoughts and voice on subjects pertaining their interests. It's communal. It creates connections that lead to new ideas and opportunities.
In Andrew Sullivan's, "Why I Blog," he mentions the importance and innovative benefits that blogging can do for society.
"The reason this open-source market of thinking and writing has such potential is that the always adjusting and evolving collective mind can rapidly filter out bad arguments and bad ideas. The flip side, of course, is that bloggers are also human beings. Reason is not the only fuel in the tank. In a world where no distinction is made between good traffic and bad traffic, and where emotion often rules, some will always raise their voice to dominate the conversation; others will pander shamelessly to their readers’ prejudices; others will start online brawls for the fun of it. Sensationalism, dirt, and the ease of formulaic talking points always beckon. You can disappear into the partisan blogosphere and never stumble onto a site you disagree with."
Blogging has evolved throughout the years and has become a daily activity for society. The social media platforms such as Twitter, Facebook and Instagram have become mainstream because of their microblogging medium which is a form of blogging. Everyone in the current generation is addicted to using these platforms because of the direct broadcast of one's thoughts to the internet and having an audience that can respond and link/share those microblogs to others can be exhilarating and entertaining. These posts can be personal, business oriented, philosophy, gossip etc. The interaction between the blogger and the reader have become more intimate because of the reader's ability to comment on the blog and the blogger directly being able to respond to the comment is almost as real as being in the same room with each other.
Now if you blog, you know that you're thoughts are being displayed to the world and are subjected to be criticized or praised by peers, strangers, professionals and anyone who is reading your blogs. You have to think about what you're writing and how others may respond or feel. It makes it more difficult but real I would say.