SUPPLY CHAIN MANAGEMENT: BE GLOBAL
Grate to Learn,
#1 Week 1 - Supply Chain Management: Be Global
Hello friends, today, I will bring you an interesting topic that I learned on Coursera, Supply Chain Management: Be Global by Dr. Mehrdokht Pournader from Macquarie University.
This series will last for 6 weeks corresponding to the content of the course. I will experience and rewrite what I learn through each subject in a bilingual manner. Hopefully, my sharing will help you, especially those who are interested in Supply Chain!
#1 - Week 1:
WEEK 1: Welcome - Strategic supply chain management in global markets
• Warm-up:
PizzaGlobal: Imagine you are opening and running a Pizza shop called PizzaGlobal. Your challenge is about producing the cake, managing the store and delivering the cake to the customer. In addition, the challenge is to increase revenue and increase the rate of customer return. On top of that, it becomes challenging to do business with running multiple stores in the chain and operating all of the stores worldwide. All are central tasks of Global Supply Chain Management.
* Course Map:
Throughout this course, we will learn about the tools supply chain managers use to improve their supply chains on a global scale.
Week 1 - Strategic Supply Chain Management in Global market; We will discuss together the definition of Supply Chain, review, evaluate Supply Chain strategies in terms of supply chain relevance. Study two key Supply Chain issues and how they affect supply chain decisions.
Week 2 - Logistics drivers: Learn how to apply supply chain strategy to solve logistics problems such as minimizing costs, maximizing flexibility.
Week 3 - Principle of Global Supply Chain network design: Identify the factors that help the supply chain to expand, expand the scope of operations to a new country or create a new brand. We will learn frameworks when laying out a supply chain in a new country to enhance supply chain coordination.
Week 4 - Sourcing decisions in global markets: Sourcing is VERY IMPORTANT to answer two questions: 1. Should Outsourcing (outsource) not; 2. What and from whom should we buy (Procurement)?
Week 5 - Risks and Sustainability in global Supply Chain: Identify risks and challenges in the Global Supply Chain, and how we evaluate and prioritize those decisions. How to increase the resilience of Supply Chain to avoid the risk of Supply Chain disruption. In addition, we will take a look at how to operate a sustainable supply chain that is oriented to people and the planet.
Week 6 - Supply Chain diagnostic framework: We will go into practice through case studies (with 3 cases), the importance of technology, modern supply chain management
Figure 1: Research and learning process of the entire course in 6 weeks
Full course knowledge goals: Improve and manage the GLOBAL supply chain effectively.
The course will be narrated by me in bilingual.
* Topic of Week 1:
Supply Chain Management (SCM)
SCM selection
SCM and strategic fit
* Learning outcome:
Apply a strategic perspective to supply chain management
Select the supply chain type that best matches the business and supply chain strategies
Assess the strategic fit of global supply chains using Fisher's framework
-MAIN CONTENT-
Opening:
MissMehrdokht As a shopaholic, she spends a lot of time looking for beautiful, trendy designs that fit her personal size. When shopping, we realize the speed at which the clothing stores are constantly changing, the models that have just been released on the runways immediately appear on the shelves of Zara, H&M or Uniqlo. That situation we call fast fashion, this makes customers always have many choices, makes us more inclined to buy more to hope to catch up with the trend, leading to these brands selling. in large quantities but at low prices, triggered by customer demand. This is also their core competitive strategy. To operate such a strategy well, it requires managers to have a deep understanding of the supply chain and business strategy.
Beef supply chain: From Australia to Asia
Who made your purchase of beef, access to beef convenient? In 1788, when cattle were first brought to Australia, the gold rush of the 1850s in this country brought a fever for beef, plus the purpose of raising cows made this industry go. long stride. Today, Australia leads the world in exports of live cattle to 77 countries (2016-2017) with $1 billion in income with 13,000 employees.
Supply Chain Requirement:
Rising demand in leading economies such as China, which requires high quality meat, increases the demand for high quality beef supply in Australia. This is an opportunity for the industry to promote and develop into Asia. What the industry cares about is the end-to-end beef supply chain and how it affects the overall policy of the economy such as welfare, production costs, transportation.
Australian beef supply chain:
Starting from Producer: meat producers scattered throughout the country.
Exporter: After production, they sell to the exporter, through Transport.
Feedlot: The beef is then tested for health and nutrition by veterinarians at Feedlot to ensure compliance with Australian government food standards and Chinese standards. For traceability, exporters often use RFID tags to track livestock throughout the supply chain leading to overseas slaughter.
Feedlot: After going through customs clearance and transportation procedures, cows are checked for food safety and hygiene for consumption in China,
Distributor: If satisfactory, cows are brought to the slaughterhouse (Slaughterhouse), then to wholesaler, retailer.
Consumer: Ultimately, beef is purchased by consumers from those stores.
Definition of Supply Chain and Supply Chain Management
Components of the beef supply chain include: Producers, Exporter, Feedlots, Distributors, Slaughterhouse, Wholesalers, Retailer of meat.
Types of costs: Cattle production costs, farm operations, transportation costs, health care costs, cow quality
The flow of this cow commodity is a supply chain. Upstream Supply Chain is the producers, feedlot in Australia, and Downstream Supply Chain is the slaughterhouse, feedlots, retailers and consumers in China.
Simple supply chain model:
Supplier: Supply inventory to Manufacturer - Distributor - Retailer - Customers
Modern supply chain model: Will include more Suppliers, more Manufacturers and similar with other components. They are linked together with many links.
Objectives of Supply Chain Management:
Using a set of approaches and frameworks to effectively integrate the upstream and downstream supply chain tiers to save costs and meet customer needs. Or we can say to increase revenue and service
Challenge in Beef Supply Chain:
- The challenge comes from the requirements of the Chinese market: Changing regulations and standards for beef import and export
- Concerns with components in the supply chain
- Climate change, extreme weather leading to epidemics, scarce grasslands, depending on some other specific markets.
Internal risks can be optimized and rearranged, but external factors make it difficult to control.
Grate to learn,










