Here's Ben's high five for this week's cool virals, research, launches, hashtags or clever ad campaigns.
Not your average rugby training session – Evidence of Red Bull’s move into more mainstream sport.
Twitter Vines are shared 4x more than online video – the new way to get coverage for branded video
Space Oddity – The first music video in space. This currently has 12,960,963 views since it was uploaded 5 days ago. If Amazon were as smart as me they would jump on the back of this and use it as a launch for its mission to bring its music service "everywhere"
Starbucks Wants To Make A GIF Of Your Face On BuzzFeed – Starbucks have teamed up with Buzzfeed as a sponsor for ‘Reaction Cam’, a feature that allows users to film their own reaction to virals and post as comments
Y-3 by Adidas and Yohji Yamamoto Empower the Audience to Create Customized Ad Films Using Their Keyboard – Y-3 and Adidas have got together to create an interactive YouTube ad that allows users to choose the visual and sound effects using their keyboards, record and then share.