MAKE YOUR OWN SCRUB AT CAUDALIE’S FIRST SPA BOUTIQUE
LEGENDARY FRENCH SPA OPENS ITS FIRST WORLDWIDE RETAIL LOCATION IN NYC
01.08.2013 | GRACE GOLD | LEAVE A COMMENT
Caudalie was created by Mathilde and Bertrand Thomas with the goal of offering clients effective skincare products using natural ingredients and luxurious textures. Seventeen years after the initial founding of the brand and with ten Vinothérapie Spas around the world (the NYC location has previously been reviewed on HeavenSalon), the couple launches their first worldwide Caudalie spa boutique in the West Village.
The new flagship boutique showcases the rich family history of the brand, with a unique sensorial experience by way of three mini spa treatments that are signatures of Caudalie. Drawing inspiration from the iconic Les Source de Caudalie Vinothérapie Spa on Chateau Smith Haut Lafitte in Bordeaux, France, the design of the boutique taps into the soul of the brand through Mathilde’s and Bertrand’s personal style. The front window of the boutique evokes the refined nature of the vineyard, immediately transporting guests with petite potted vine stalks. Colors of white and Bordeaux red, coupled with magnificent Carrare Marble create an inviting aesthetic. Like a window opening out to the vineyard, a large plasma screen is featured on the back wall, showcases images of the vineyard and a piece of Bordeaux within New York City. A calming ambiance is set via custom lighting diffused by Niche Modern “binary” lamps, designed to resemble sliced grapes.
The “Beauty Barrel,” in the shape of the brand’s signature Vinothérapie Spa Barrel Bath, sits in the center of the store. Clients can discover and try the products on their own or with the advice of a Caudalie expert through a personal skincare consultation. Signature Caudalie Vinothérapie Spa rituals, like the drinking of organic herbal teas, play an integral part in the multi-sensory journey.
Clients can create their own gommage scrub ($29) using the natural ingredients found in the signature Vinothérapie Crushed Cabernet Scrub (grapeseeds from Bordeaux, brown sugar, honey from Gironde and a blend of six organic essential oils, including lemongrass, lemon, cypress, juniper, rosemary, and geranium). Scrubs can also be customized with a choice of additional oil from Caudalie’s line of concentrates to slim, contour or nourish.
The 10-minute Instant Beauty Pick-Me-Up Service (complimentary) will offer client’s that certain “je ne sais quoi” that comes with a flawless, healthy glow. The experience utilizes Caudalie’s top radiance boosting products like Teint Divin and the Divine Powder with tailored advice from a Caudalie skincare expert. Skin will be radiant and glowing and the senses will be restored – all without the need of booking an appointment.
Or experience a moment of relaxation with a Hand Massage (complimentary) to relived tired and fatigued hands. Utilizing gentle manipulation and Caudalie’s beloved Hand & Nail Cream, muscles will be relaxed, while skin is nourished and protected thanks to a moisturizing formula of grape oil, Vinolevure and Fair Trade Shea Butter.
While hip downtown dwellers can visit the flagship store on Bleeker Street, uptown fashionistas are privy to a smaller second location on Lexington Avenue.
“Les Introuvables” (boutique-exclusive products), as well as products form the spa, will available for purchase at the boutique. Throughout the year, loyalty programs and special events will be offered exclusively to Caudalie customers, including first preview of new products, meet & greets with the Founders and special event invitations.
Flashing Caudalie Boutique (Downtown) 315 Bleeker Street (at Grove), New York, NY 10024
Caudalie Boutique (Uptown) 1031 Lexington Avenue (at 74th Street), New York, NY 10021