Backlinks, also known as inbound links, are links from one website to another. When a site links to your page, it signals to search engines that your content is credible and relevant. The more high-quality backlinks you have, the more likely your site will rank higher in search results.
Search engines like Google use backlinks as a key ranking factor because they reflect the popularity and authority of a webpage. But the quality, relevance, and source of backlinks matter more than just the quantity.
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