JustDance: part of the Big Dance 2012 festival
What is Big Dance 2012?
Big Dance 2012 is a dance festival in and around the UK showcasing the diversity of dance styles in the capital and across the country. The festival was initiated by the Mayor of London in partnership with Arts Council England and the next festival is from 7th to 15th July 2012. It also includes a 7-week countdown period starting on 18th May 2012 as part of London 2012 Festival - the finale of the Cultural Olympiad.
and what have I got to do with it?…
I previously tried to get involved with the Big Dance festival but was a little late getting in touch with the organisers to do anything. I decided that this year I unquestionably wanted to get involved – in any capacity. After a little bit a research and a few conversations it seemed like the appropriate and ideal opportunity to develop my own project for the festival. I spent several weeks planning the event and speaking to different people and ended up with my own event called JustDance. I have teamed up with Islington Arts Factory and together we are developing an exciting two day event that takes over their building.
On 14th and 15th July 2012 the JustDance project will hit Islington Arts Factory. JustDance will completely take over the spaces within the building for two entire days of pure dance – even transforming their exquisite art gallery into a dance and performance space. The JustDance programme includes plenty of opportunities for everyone to get involved and experience the very best of dance our capital has to offer.
So What’s Happening?
We will be hosting dance classes in Contemporary, Ballet, Street, Salsa, Zumba and African for young people and adults and parents. For those more experienced (such as dance students) – masterclasses and creative workshops in Contemporary, Ballet, African, Zumba and Street taught by some of London’s most exciting teaching talent, dance company animateurs and choreographers.
To compliment all this wonderful activity we will also be hosting ‘Tea and Cakes with…’ sessions. These are mini discussion events that will see some of the finest dance artists, directors and choreographers discussing their careers as well as answering questions from a live audience and via Facebook and Twitter.
And there is more! The art gallery will host four performances by established and up and coming artists and companies covering Contemporary, Street, Hip Hop and Ballet. The gallery space will be transformed from its traditional exhibition style space into an open, light and new dance space especially for this weekend.
One of the priorities is to bring in new audiences to participate and partnering with Islington Arts Factory is an ideal opportunity to fulfil this aspiration. Surprisingly, Islington is the 8th most deprived borough in England and 4th most deprived in London. 42% of young people live in poverty and Islington has the second highest child poverty rate in London. 32% of Islington residents live in social housing. All these factors often exclude young people from accessing the arts and this event aims to open up access to the arts for these groups in particular.
Did I mention that it is 100% free to get involved? We will be launching a registration process in 2012 where you can sign-up for free places for everything that is happening.
Producing an event like this takes an enormous amount of time, commitment and energy as well as finance. Although this project is small it still costs. JustDance qualifies for a Big Dance 2012 Micro Grant of £1000 but the project is going to a bit more than that to realise. I am spending time at the moment fundraising through Trusts and Foundations and local businesses in partnership with Islington Arts Factory where possible but I need a little more help.
I have created a JustTextGiving by Vodaphone appeal to hopefully to raise a more money towards this amazing weekend. I would like to raise as much as possible and I hope with the help of all my friends, colleagues and acquaintances this will be possible. I really would urge you to support this project and donate if you can. Every little helps! And please pass it on to your friends and your colleagues!
You can donate £1, £2, £3, £4, £5 or £10 via text.
If you are a UK tax payer we would also be really grateful if you respond to the Gift Aid declaration you will receive so that we can make your donation go even further.
Text IAFD00 £10 to 70070
Please replace the £10 with £1, £2, £3, £4 or £5 (including the £ symbol) depending how much you wish to donate.
If you would like to donate more than amount above, you can of course do multiple donations via text. However, if you would like to make larger donation you can always drop me a line and I can arrange for this to happen through a secure web link with JustGiving.
We will also be producing a beautiful 12 page, full colour sexy weekend brochure that will be distributed around London in advance of the event as well as throughout our weekend. We are offering limited opportunity to advertise in our brochure (full or half page A5 advert) as well as a medium rectangle (300px by 230px) ad on our website that will be launched in 2012. If you are interested in any of these advertisement opportunities then please do get in touch. Also, if you know anyone that might be interested then please forward them my details.
Thank you in advance for supporting this project and please do get in touch if you have any questions or comments.
Useful Links
Big Dance 2012
Islington Arts Factory