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Mitch Axelrod: Big IP Versus Little IP
Mitch Axelrod: Big IP Versus Little IP
The following article is excerpted from my notes of a talk that sales mastermind Mitch Axelrod gave at the final JV Alert Live conference in Denver, Colorado at the end of April 2014. Here are a few of Mitch’s key points.
IP (Intellectual Property) is a spiritual game.
The most valuable real estate in the world is the 6 inches between your ears. And the good news is that you own it.
Big doors…
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