Ice Cube's Big3 League Announces Multi-Year Partnership With Adidas
The Big3 league has announced a multi-year partnership deal with Adidas that will see teams in Adidas gear for the next three seasons. Starting April 11, the company will manufacture jersey for players along with additional apparel including hoodies and t-shirts for fans. "The adidas culture is one imbued with innovation and marked by excellence," Big3 co-founder Jeff Kwatinetz said in a statement. "They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name adidas the league's official apparel sponsor. We look forward to embarking on this partnership with the world's best sports culture brand." "Ice Cube has that same creator mindset we have at adidas," said Mark King, adidas North America president. "He's challenged the status quo to do extraordinary things throughout his career. No other league blends sport and culture the way BIG3 does. We're incredibly excited to partner with Ice Cube, Clyde and Jeff and help build on the league's vision to make the BIG3 a global brand." Big3's second season will begin in late June and will feature many more former NBA stars. Amar'e Stoudemire, Nate Robinson, Baron Davis, Metta World Peace, Drew Gooden, and Carlos Boozer have all signed on for the second season. Other former players such as Greg Oden, Stomile Swift, Smush Parker, Jumaine Jones, and Keith Bogans will compete in the draft combine next week for one of the available roster spots. The Big3 Tournament has signed Adidas to be the official apparel partner for the next three years. pic.twitter.com/ZOfu40ZELu— Darren Rovell (@darrenrovell) April 3, 2018 Read the full article
