Keep people close
Nowadays everything happens so incredibly fast, all thanks to the internet.
Organisations are made or broken by people. So the basic message for every modern organisation is to keep your stakeholders happy. If they are happy, they will make you happy.
The power of unsatisfied customers is huge. Remember the power of protest actions like those against United Airlines. The protest song "United Breaks Guitars" had a huge impact and cost the company enormously a lot of money and.. their good reputation.
So the big lesson is "keep your friends close but your enemies even closer".
Because of the speed of conversations on the internet and its importance, like this case shows, it is important to manage the online conversations. The term conversation management should be known by all!
People have to talk about your brand. So create awareness and manage the conversations. Don't hesitate to interfere or to respond on what people brand about your brand.
Every brand has its opponents and its fans. These fans are very likely to post positive messages about your product or service. If these posts are read by a lot of people, the message spreads itself and it's reinforced.
This is why I would like to introduce to you some fan websites of BMW.
Bimmerpost is a site dedicated to BMW for fans all over the world. It is the project of friends Mark and Jason who began this site as a small forum dedicated to the 3-Series. The site grew in popularity and the forums expanded to cover other models. You can find BMW news, spyshots, wallpapers and there's a forum to discuss all kinds of matter.
Bimmerboard is a Belgian site which also covers all kinds of BMW info. Here you have forums divided by subject. The site has 6325 members and 15.058 topics.. so do have a look and enjoy!