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"The blind car" outdoor campaign to reduce car accidents caused by drunk driving in India
Description: A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home clearly.
Advertising Agency: McCann Worldgroup, New Delhi, India Client: Hard Rock Café India/Public Service Ad Campaign: “The blind car” Date: 2011
Hard Rock café - Blind car.
A covered car drove around town with the message: 'Drunk driving is as dangerous'
