- The Breitling Top Time, pictured above, was a hand-wound chronograph from the 1960s popular with the Jet Set of the era. James Bond wore it in “Thunderball,” although his featured a miniature Geiger counter.
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The company has rereleased the watch, black and white “panda” face and all, to a new generation and it’s doing something a bit different this time. Instead of offering a certificate of authenticity, the company is registering each watch on a private blockchain that will follow its provenance from owner to owner.
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As such, it’s a rare example of an enterprise blockchain project that made its way to real-world deployment; most corporate dabbling with distributed ledgers has resulted in little more than hype.
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“The Breitling Top Time Limited Edition will be the brand’s first watch offered with a blockchain-based digital passport, which confirms the authenticity and ownership of the watch with a single click,” the company said in a press release.
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The watch costs $4,990, or about 80 percent of the current price of one bitcoin. Breitling, one of the first manufacturers to offer online sales, is shipping the Top Time this month.
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