BSB Reflection Post
This month in Business Storytelling & Brand Development was pretty successful and also very insightful. However, I wasn't able to stick to my entire plan from the beginning of this degree:
Mastery Goals & Strategies:
1 - Create an online business with a solid brand.
Read/watch any course materials & apply them in the course assignments.
2 - Write better to tell a business’ story.
Utilize course materials & school’s writing center.
3 - Develop a good customer experience through a company’s website.
Utilize course materials & apply them on a test website.
Watch the WordPress Essential Training lynda.com tutorial.
From this list, I was able to get through 2 out of the 3 bullets. However, I know exactly why I didn’t have time for the last bullet point. There are a couple of reasons actually. First, the instructor gave the class so many resources that before I could reach/watch and then process one link, another tip would follow. Some resources were immediately helpful like BM Fiddle, and others, such as The Visual Hammer, I can’t wait to come back to after I graduate to see how I could better use them for some of my most creative ideas and projects.
The other reason I could get to my last bullet point above is that I couldn’t decide on which project to tackle for the duration of the EBMS program. See, I have a close friend who wants to start a business for her skin care services and social media. I had been using her idea and company brand, Simply Skin, to visualize the assignments from my first three courses, but then something started to not make sense in Week 2 of this course. I questioned if I was going to benefit more in continuing with my close friend’s brand or if I should focus more on an idea I had for a blog and podcast series. After meeting with the instructor, I was able to make a decision. I’m going with my blog/podcast idea and develop ways to make this happen for myself. If my
This really helped set a lot of things into motion for me and gave me a better sense of direction for the remainder of this degree program. Now, I’m hopefully that this momentum will continue and even more so next month when I venture into business finances.











