Before starting this brand project, I did not follow Burger King on any of their social media spaces. The main reason that I chose Burger King is because of the Chris Webber commercials that have been airing for the past month during the Big Ten Tournament and the NCAA tournament. Here, the main promise that Burger King is saying to their consumers is "Taste is King." I think that this is a clever and catchy motto. As I have recently paid more attention to their Facebook, Twitter, and Instagram accounts, I have found some similarities between the media outlets. First off, as of recent, Burger King has really been focusing on the NCAA tournament. I believe this is because they think that many people in their target market watch the basketball games. On all their media, they posted pictures and said different things that pertained to the games while still implying that "Taste is King."
Burger King posts on Twitter more than the other social medias, averaging about 30 posts per day. This is most likely because it is their largest following at 573k followers, compared to only 10k followers on Instagram. Although this is the case, a WHOPPING 6,864,678 people have "liked" their Facebook page. I find this to be very impressive. On their “Information” section, it states,“We’re keeping you updated on new menu items, delicious deals, and reminding you that TASTE IS KING.” From my observations, Burger King’s marketing strategy is to show off their food in many different ways, while also putting some humor in their posts. They even have posts relating to Game of Thrones. Some examples of their posts say “Go BIG” and “BACON MAKES PERFECT.” In these posts they are accompanied with a picture of a mouth-watering burger. All in all, I think that Burger King is doing a tremendous job on staying up to date with the trendies events going on in the United States.
