Feb 5
Corporate gifting is changing away, but not its merchandise. Corporations are turning to the popularity of using alliances with other recognizable brands to add value to the perceived value of their gifts.
This is commonly referred to as borrowed brand equity and enables companies to identify their brand with reputable, aspirational or high-end partners to produce gifts that are exclusive and of high quality. When this is done in a mature manner, it creates a strong brand perception, will create engagement and make a memorable experience.
Collaborating with aspirational brands allows Corporate Gifting to elevate their