Jul 24, 2013
Social Marketing” is becoming more holistic, as marketers are learning that “social influence” underpins all decision making. Social strategy is therefore moving beyond the ‘social media” team, and being integrated in to all corporate functions, including advertising, PR, CRM, and more. This is increasing the importance of measurement and analytical tools that include offline as well as online word of mouth.
Brad Fay, COO, Keller Fay Group, and co-author The Face to Face Book (@kellerfay)