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Scrapbook of Justin Kirby, the curator of the Best of Branded Content Marketing (BOBCM) series among other things...

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My recent presentation from the FIPP London 2016 conference I spoke at and you can read my summary here

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Check out the new Mapping the brand-funded content space White Paper I have put together with Edition Digital, and you can read my summary on their new Content Hub.

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Why ‘story-led’ marketing changes ‘everything’

Justin Kirby, author of Best of Branded Content Marketing (BOBCM) – which curates and discusses the latest content from brands – sets the tone for his talk at FIPP Mobile in London by discussing emerging trends in branded content creation and the continued move to – and beyond – mobile-first…

Interview by team at FIPP  that sets the scene for my presentation at their FIPP Mobile stream at the FIPP London event in May.

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I spoke earlier this year at the brand publishing-focused Digital Content Summit about key and emerging themes in branded content, based on my discussions with global experts that have recently been published in the latest edition of the Best of Branded Content Marketing (BOBCM) seriesI curate.

This includes the exciting space where advertising and entertainment industries are colliding, and how innovative new approaches, technologies and alliances may help brands survive the coming ‘adblocalypse’.

I was interviewed by the Business Reporter team, and you can see the videos of our question and answer session over on BOBCM...

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Clever Content Builds Great Brands

Olswang have invited me to participate in their Clever content builds great brands panel session on April 20th, where I will be exploring how content is changing the way we build successful brands along with the following experts:

Giles Morrison, Global Creative Excellence Director, Unilever

Michael Iskas, President, The Story Lab Global

Andy Taylor, ‎Co-Founder and CEO, Little Dot Studios

Martin Trickey, Head of Digital, Warner Bros.

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WAN | IFRA Middle East Conference 2016 Presentation

My presentation from the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference 2016 in Dubai. In summary, I explained that more video content is being watched than ever before, and asked whether native advertising and editorial-based content marketing be enough for publishers to compete for consumers attention in an increasingly on demand world. I presented inspiring examples from the exciting space where advertising and entertainment collide and beyond, as well as insights from global experts that form part of the BOBCM series I curate to help publishers think about how they deliver more engaging content strategies for brands and their consumers.

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Venn Diagram from my Branded content: A survival strategy for the coming 'Adblocalypse' post for WAN| IFRA (World Association of Newspapers and News Publishers). This summarises my presentation at their Middle East 2016 conference in Dubai and follows on from my What traditional media brings to the branded content party post for them last year.

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BOBCM D&AD Special Edition now available on Slideshare

The Special 2015 D&AD edition of the Best of Branded Content Marketing (BOBCM) series I curate is now available on Slideshare. Produced in partnership with D&AD, the global association for creative advertising and design, it presents industry experts’ guest features and awards.

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It’s difficult to put an exact figure on how much is spent on content marketing annually, not least because it depends on whether...

Read my response on The Drum to the recent post (Ahem, rant) by Joe Pulizzi of the Content Marketing Institute (CMI) why he hates the term ‘branded content’

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Six Blind Men and The Branded Content Elephant

Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 15...

As part of planning this year’s Best of Branded Content Marketing (BOBCM) ebook, I written a sneak peak for new content-focused print and digital mag being produced by Smart Digital Publishing Solution provider Edition Digital. It identifies key and emerging themes that are changing the face of marketing...

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What’s up with auto branded content marketing?

Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging Th...

Write up of my presentation at the AM Digital Dealer conference last week.

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The first ever regional edition in the international series of enhanced media books I curate on Branded Content Marketing was launched yesterday to an exclusive audience of 30 press, agency and brand guests at the dmexco show in Cologne.

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Given perceptions about McDonalds staff welfare, "In the Footsteps of Legends” was inspirational piece of employee engagement and storytelling that joins the dots with their football sponsorship, helps show they care about staff and is emotionally engaging for wider audience.   

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Chivas Regal \ The Venture

This is "Chivas Regal \ The Venture" by AnalogFolk on Vimeo, the home for high quality videos and the people who love them.

Chives Regal do the apprentice for Social Entrepreneurs: A philanthropic social purpose based on notion that ‘people don’t buy what you do; people buy why you do it’ authentically linked to Triple Bottom Line commitment based on what they actually do?? Or big budget CSR PR bolt on? You decide.

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Jack Rocks The Macbeth - Case Study

Looks like Jake got a lot for their money (venue sponsorship and content studio with embedded journalists from media partners, and great stream of relevant ‘contentness’ linking experiential, social, branded entertainment and so on. V. Impressive.

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German launch for first ever regional edition in BOBCM international book series

We are pleased to announce the forthcoming publication of ‘Best of Branded Content Marketing 2015: G...

It’s very exciting to announce the upcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’. This is the first regional edition and the newest title in the international series of enhanced media books I conceived and curate, and it showcases the combined experience from over 45 local branded content marketing experts. The regional edition will be debuting on September 17th in Cologne, Germany at the dmexco show.

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The Future of Branded Content Marketing – Part 3

This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from the Best of Branded Content Marketing (BOBCM) ebook series I curate in partnership with the BCMA. It shares part of my findings from industry experts around the world on what they expect to see change in the next five years:The backdrop to this series is the prediction that branded content will be at the heart of every marketing strategy. However there’s still a lot of confusion about what it is, how you do it well, when and why

My latest article in series from Cambridge Marketing Review that looks at the Future of Branded Content Marketing.