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Chicken Rice Shop ready for takeover talks
KUALA LUMPUR, March 11, 2015:
TCRS Restaurants Sdn Bhd, the operator of The Chicken Rice Shop, is receptive to discussion with any party their interests in acquiring a stake in the business.
Chief executive officer Wong Kah Lin said TCRS is receptive to discussion with any party that could help make the company bigger and to explore more opportunities.
She said this when asked to comment on news reports that Brahim’s Holdings Bhd, the in-flight meal provider, was keen to acquire a stake in TCRS.
“”We are very humbled that people see value in us. It is indeed flattering,” Wong said at the TCRS’s 15th anniversary celebration here today.
Brahim’s, in a filing to Bursa Malaysia yesterday, said it would likely acquire a stake in TCRS to create and increase its shareholders’ value. The decision, however, was still under negotiation, it said.
Wong said the company, which has 76 The Chicken Rice Shop outlets currently, planned to open another 25.
“It will be mainly in the shopping malls outside Klang Valley area,” she said, adding that among the states that would have the outlets included Kelantan, Terengganu and Kedah.
TCRS Restaurants expected the new outlets to contribute 20% to its sales for this year, she said.
Meanwhile, in conjunction with the anniversary celebration, Wong said TCRS would introduce a ‘Buy one, Free one’ promotion till this December, and a new dish named ‘Red Pepper Chicken’ starting March 15 at all outlets nationwide.
She said the company would also have new promotions every two months.
“The main reason for the promotions are to show how we really appreciate that Malaysians have supported us through all this years.”
Besides The Chicken Rice Shop, TCRS Restaurants is also the operator of Sweet Chat, Pancake House International and Dubu-Dubu.














