#brainjuicer

[jaditor-blog]

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Tru…

A Manifesto on The New Rules of Brand Strategy: Some Inconvenient Truths

[best-quotes-for-life]

[symbio]

How effective advertising mimics music.

Good advertising plays on your emotions.

Few things evoke our emotions as much as music.

One could therefore say that effective advertising builds emotions like music. 

Like this P&G's "Thank you mom" commercial or moonwalking ponies.

The interesting thing however is that both great music and video-ads share a certain structure.

Many hit music singles look something like this:

While effective video ads have shown to share a similar structure.

See the “double peak” where an audience is excited, allowed to calm down, to be excited into ecstasy?

Draw as many parallels to great lovemaking as you'd like, the similarities are striking.

Or how about “the most popular story of our civilisation” suggested by author Kurt Vonnegut?

The reoccurrence of the double peak when building emotion both in music, ads or storytelling should suggest something fundamental about how we perceive and feel over time.

See Mark Johnson from BrainJuicer's full presentation about what makes video-ads effective here.

Oh, and let's not forget. Only brands that are good for people are good for business.

Nicolas Makelberge [Strategic Planner]

[theintersection]

“The brilliance of DigiViduals is that they don’t just observe one person but all the people on the internet. They crowdsource their own personality”

Hear me out: Respondents are dead. Long live MR robots | Features | Research