Post 1
Monumental moment in my traveling career: I went through an entire 14 hour flight from Newark to Mumbai without watching a single movie or tv show. Who would've thought I was capable of entertaining myself for that long 😂🙈 I figured I could use the time to read up on content for the Personal Branding workshop. I'm about halfway through a book named "Brand Simple" by Allan P. Adamson which I picked up for free off of someone's trash can in the upper east side. The basic premise is simple: brands should be simple. It used some great examples from back in 2006 when this book was published eg: Leapfrog, ThinkPad, etc. It's not quite as revolutionary as I was hoping it would be because while the concept of a brand is timeless, the ways in which branding is executed is nuanced to be generation-specific. You couldn't sell millennials Old Spice the way it used to be sold, and you couldn't sell young Baby Boomers virtual reality like they will now. There was a reference to Netflix being revolutionary because of its email dvd platform. Oh boy would Adamson have praise for Netflix if he knew of their subscription model and original series 🔥 Sidenote: about 35 minutes until landing they made an announcement for anyone with a medical degree to step forward (assuming there was some kind of injury or illness onboard) and in a giant plane chalk full of Indian not a single one of them was a doctor 😳 either I'm surrounded by hipster second generation desis or they're all engineers