Jul 14
Brand Bidding Monitoring: Improve Campaigns & Reduce CPC by 21%
Marketers spend heavily on building a brand presence both organically and with paid search campaigns. However, despite creating a holistic approach with well-crafted ads, optimized landing pages and targeted brand keywords, their efforts are giving desired results, and they see a high a cost-per-click (CPC).
One of the causes can be bidding on branded keywords by competitors or even worse your affiliates or ad networks. And the surprising fact is that this scenario is quite a common practice.
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